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getting down to business for creative people
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Being Creative. Being Professional.

Jan 24, 2017

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Page 1: Being Creative. Being Professional.

gettingdown tobusinessfor creative people

Page 2: Being Creative. Being Professional.

Resumes+Interviews01

Page 3: Being Creative. Being Professional.

make it countno typosshow your personalitymake it feel "on brand"

includes a nicely designed + well-written resume

your portfolio

Page 4: Being Creative. Being Professional.

resume checkYour contact info (phone #, email address) + URL

Your title (AD/Designer/CW/UX)

Have someone proofread it (The FIT Writing Center)

One more time: no typos

Page 5: Being Creative. Being Professional.

interview pro tipsAlways bring your laptop + charger*

Always have a back-up PDF, because wifi

Always have 2-3 hardcopies of your resume

Always, always, always ask for a business card

Always arrive 15 minutes early

Always know where the office is*

Page 6: Being Creative. Being Professional.

*true storiesAlways bring your laptop + charger*We had a student show her portfolio on her phone.She did not get offered an internship.

Always arrive 15 minutes earlyWe had a student arrive 15 minutes late for an internshipinterview. She didn't get an offer, because she was late.How do I know? The CD emailed me.

Always know where the office is*We had a team go to Brooklyn, when the agency was in NYC.They did not get the internship, even though they arrived 60minutes late and apologized. 1 Dag Hammerskjold Plaza

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makingcontact viaemail02

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1. INTRO EMAIL 2. THANK YOU EMAIL

3. FOLLOW‐UP EMAIL 4. OTHER EMAIL 

Always make it short, sweet- You met in-person- You admire their work andhaven't metCreate an email signature

Someone took the time to lookat your book; Someone came toyour class as a guest speaker...Gratitude always wins

- You added new work toyour site- You saw a new campaignthey launchedCreate a reason to email

- You're a Fangirl/Fanboy- You saw a job posting onLinkedIn, Facebook, Twitter

reasons for email

Page 9: Being Creative. Being Professional.

10/28 10/30RECEIVED REPLY

PRO TIP: SEND A THANK YOU (EMAIL, SNAIL MAIL)WITHIN 24 HOURS OF AN INTERVIEW, MEETING, ETC 

MY TURN TO REPLYWITH YOUR

PORTFOLIO LINKS

I SENT A BLINDEMAIL TOAN AGENCY

11:35 AM 8:34 PM

TBD

1. intro email to PIC‐NYC.com

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9/26 9/27I SENT A

THANK YOU EMAILOUR FIELD TRIP

2:01 PM1:30 PM3:00 PM

9/27REPLY FROM WK

2. example: our field trip to WK

Page 12: Being Creative. Being Professional.
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2. example: thank you

Page 14: Being Creative. Being Professional.

2. example: thank youField trip to Sideways‐NYC

on 10/19I SENT A THANK YOU EMAIL TO THE CD

WITHIN 24 HOURS...AND DROPPED‐OFF HANDMADE CARDFROM THE CLASS WITHIN 2 WEEKS.

PRO TIP: YOU GO TO ART SCHOOL.YOU'RE A MAKER OF THINGS. STAND OUT.

Page 15: Being Creative. Being Professional.

2. example: thank you

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2. example: thank you

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4. example: job post

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4. example: fangirl

Page 19: Being Creative. Being Professional.

she wrote me back 2 days later!

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4. example: other/thank you

Page 21: Being Creative. Being Professional.

"Always stay gracious"

as Queen Bae says...

gratitude

Page 22: Being Creative. Being Professional.

Be nice.Be early.Be organized.Be grateful.Ad‐land in NYC is smaller than it seems.

increase your chance of gettingthe internship/job/2nd interview

re‐cap

Page 23: Being Creative. Being Professional.

Business Cards+Leave Behinds(aka,self‐promotion piece)03

Page 24: Being Creative. Being Professional.

You should have themYou have to ask for one after an interview

business cards

MOO.COM (LOOK FOR DISCOUNT CODES)VISTAPRINT.COMSTAPLESFEDEX KINKOSOLD SCHOOL METHOD:DESIGN + MAKE YOUR OWN AND THEN CUT THEMBY HAND

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A cool, inexpensive way of leaving your markwith the person that interviewed you.If it's cool, they will keep it.It can also be your follow‐up thank you piece.

also called "self-promotion piece"

leave behind

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let's get to work.hustle. network. go.