Behavioural Re-targeting and Performance Marketing - Laurent Gib

MyThings Personalised Retargeting

“Bringing back lost prospects and converting them into buyers”

Laurent Gibb – VP Publishers & Licensing

MyThings is the fastest growing personalized retargeting provider in Europe

Implemented, often exclusively, by the leading affiliate networks, ad agencies and ecommerce platforms in Europe

Over 100 customers, all top online retailers such as PriceMinister, Pixmania, Kelkoo, MisterGooddeal, CDiscount, Republic and Adidas

Achieving 3-6X uplift in return conversions for dozens of top retail and other ecommerce businesses

Personalising over a billion impressions a month

Media network that spans the global ad-networks, affiliate networks, ad exchanges and top local publishers

myThings | Highlights

myThings | Performance Meets Display

We’ve taken the best of display• Volume• Branding power• Engagement

… and added the best of Search• Nano Targeting = purchase intent & relevancy • Personalised content• Performance-based business model:

the advertiser pays only for actual sales• Measurability

Personalised retargeting in a nutshell

SOLD

Displaying: Right Ad, Right Personat the Right Time

MyThings Retargeting Solutions

Limitations of the Current Single Attribution Model

• The current attribution model

dictates PV is always overwritten by

post-click.

• This is not compatible with new

CPA/display models that merchants

require.

• Today: Various temporary custom

solutions available network by network

• Tomorrow: MyThings supports

multi-attribution model

Non-attributed

Attributed

Research | PV is proven to have impact on conversions

Comscore: According to a study by comScore and

ValueClick Media, the display ad placement strategy with the

most brand lift is retargeting.

“Retargeted display ads gave a 1,046% lift in searches on

brand terms within four weeks after exposure. Retargeting

also brought the biggest lift in website visitation within

four weeks after exposure, at 726%. Again, no other

media placement strategy came close to the

performance of retargeted campaigns” - comScore &

ValueClick September 27, 2010 

Comscore: In another study display exposure generated

incremental 27% sales lift after seeing a retargeted banner

whether the clicked on it or not - comScore August 2008

Industry - PV is becoming a standard

• Using some form of Post Impression has become the standard in the

continent (such as France where MyThings Media also operates)

• This same standardised post click and post view methods have been

used for years by large publishers such as MSN, AOL and Yahoo!

both in standard advertising and retargeted campaigns

• Post View is now starting to be embraced by affiliate networks such as Zanox

9.6.2010

“The TPV partnerships can be

individually regulated by means

of separate conditions models

and cookie lifespans. "

In Summary

MyThings for merchants

• Is the only company to offer a true CPA personalised retargeting• Is completely transparent in methods of operation subject to

dedupe and 3rd party tracking• Offers a healthy environment were merchants aren’t encouraged

to bid against other on CPCs

MyThings for affiliates

• New method of optimisation for content• No other offering on market which has been designed specifically

for affiliates in mind• MyThings guarantees incremental revenues• Easy copy paste tag implementation

Thank you!

Laurent Gibb l [email protected] l t: 0203 151 0781

The Result | +300% uplift in return conversion rate

Advertiser A: French Electronics Retailer(April-July 2010 monthly average)

Return Conversions = % of visitors who have left the website without converting and then returned to complete a purchase

Retailer B: UK Fashion Brand(Jan-June 2010 monthly average)

Highlighted Feature | Advertiser Broadcast Channel Over Banner

Direct channel between merchant and end-users, via publishers

“broadcasting” instant promotion data updates across network

No need to replace banner to update sale information!

Today, when advertisers wish to distribute a message to their (potential) customers,they need to design a new banner

But not anymore!

Preferred Partner of Top Affiliate Networks in Europe: Affilinet, Trade Doubler, Zanox, Awin and more

Personalised retargeting provider for interactive media, the leading online German Sales House

Exclusive retargeting provider by Venda, a leading Ecommerce platform

Certified recommended partner by analytics and tagging providers: Coremetrics and Tagman

In-platform personalized retargeting provider for Hybris

myThings | Established Strategic Channel Partners

Key Differentiators | Consumer Care

Customer Transparency & ControlDisclosureOpt-out

No PII Policy

Compliant with Safe Harbor Principals

Audited for Privacy SealsTRUSTeUndergoing certification process for EuroPrise