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Social Games – Making Publisher obsoleteJens BegemannFounder & CEO wooga

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wooga–worldofgaming

2

Keystats

5gamesonFacebook;32millionac8veusers

3rdbiggestsocialgamedeveloperworldwide

Only5%ofusersfromadver8sing

70%ofusersarefemale(age20-60)

Aboutwooga

FoundedJanuary2009Fundingof$31m(Founders,HV

Holtzbrinck,Balderton,Highland)

Interna8onalteamof90

from20countriesinBerlin

JensBegemann

Founder&CEO

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§  LaunchedJuly2009

§  Biggestbraintraining

gameonFacebook

#1

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§  LaunchedFebruary2010

§  Top20Facebookgame

§  Popcolourfulbubblesand

explorethesecretsofa

mysteriousisland.

#2

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§  LaunchedMay2010

§  Top20Facebookgame

§ GrowcrazyplantsandbuildyourownuniqueMonsterGarden.

#3

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§  Launched:December2010

§  Curecutepetsoffunnydiseaseswhilebuildingyourownpethospital.

#4

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§  Launched:March15

§  Clickasmanygemsaspossiblein60s

§  Alreadyatop20Facebookgame

§  FastestgrowingFacebookapptoday

#5

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OurofficeinBerlin

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WhyPR?

n Everybodydoesitn Formygrandmother

n Internalmo8va8on

n Freecustomers

n B2Bpartnersn Trustn Investorsn Recrui8ng

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July2009:

BrainBuddies

launched

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Techcrunch:

“woogaisfigh8ng

thegoodfightforEurope”

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MypersonalPR101

1.  Decidewhototarget

2.  Whichmediaisgoodforthose?

3.  Definethemessage:Whatisspecialaboutyou?

4.  Youneed:People+Story+Numbers+Pictures

5.  Personalrela8onships(takes8meofcourse)

Talkeverywhereyoucan?!?

P.S.:Crisiscommunica8oniscompletelydifferent

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JensBegemann

@begemannwooga.com

Thankyouforyouraen8on