BEFI July 1 VC Binnenbruecker

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DuMont Venture

Founder Institute

1. Juli 2011

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1 Frau

1 Tochter

6 Teammates

2 Exits

20 Babys

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The roadmap

? ? ? ? ?

…tackling questions after questions on your way…

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? ? ? ? ?

When is it realistic to raise capital for a brand new company? 

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! Funding sources

Own money

FFF

Profit

Public

funding

Business

Angel

Venture Capital

Loans

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! Phases of financing

time

CompanyValue

Revenue

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Knowlege is Power. It is

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! Know your metrics

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! Best Practise or what a good business plan should contain

modelling with variables:VCs like to do the Maths once again. VCs breathe easier if you opt to minimize their

work.

‚Deckungsbeitragsbetrachtung‘:Scalability is of utmost importance. High DBs inform about scalability and hint at the

required market size.

cash flow statement:A ‚must have‘ if you want to calculate the real capital demand. many startups

underestimate the importance of working capital and run dry of cash early.

summary of key performance indicators:VCs like to know which factors will drive and influence your business in the long run.

scenarios (cases, sensitivity analyses)Everyone likes to plan. But the predictions almost never apply to reality. The one who

respects this, will always be one step in front of his competitors.

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! Elevator pitch

„There is no point in trying to close the deal if the

audience doesn’t understand what you aretalking about and why they should care.”

Chris O’Leary

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what is it about?

who is the team?

which experience has the team?

Introapr. 15 sec

Problemapr. 30 sec

Solutionca. 30 sec

Statusca. 15 sec

which problem solved?

how big is the problem? (small – medium – grande)

how is the problem solved?

how big is the expected gain?

what is the latest status?

what is still needed?

how could one help?

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Avoid: bloomy language geek-speech hypotheses uncertainty

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? ? ?

How do you identify and qualify target angel and seed stage investors? 

? ?

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focusindustry

stage of development

size of investment

strategy

portfoliomarkets

synergy

emphasis on technology

geography

teamfounder

technologists

banker

deal-structuree-lab / BA‘s

strategical

founder‘s financing

exit-oriented

exitsstrategical

financially orientated

success rate

duration of the fund

! How to find the right partner

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? ? ?

What do investors expect from the company? 

? ?

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Brightness

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Electricity 

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Vision

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teamcommitment

entrepreneurial spirit

balance

knowledge

productUSP

prototype

copy

Painkillerinnovation

customersCLV / customer value

CAC / acquisition costs

rate of returnees

tested model?

salesbusinessmodel

sales strategy

scalabilityBig Business

marketsize

competitors

timing

growth rate

The ideal start up setup!

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Profile: DuMont Venture

DuMont Venture Holding GmbH & Co. KG

founded in 2007 as subsidary company of M. DuMont Schauberg publishing house

20 investments, 10 follow-up financings, 2 exits

A team with expertise in:

• VC financing

• online marketing

• business law

•

management & controlling

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Thank You!

Jörg Binnenbrücker

 [email protected]