BECOMING A STRATEGIC COMMUNICATIONS ROCK STAR Canadian Public Relations Society Webinar February 19, 2014
Jun 20, 2015
BECOMING A STRATEGIC COMMUNICATIONS
ROCK STAR
Canadian Public Relations Society Webinar February 19, 2014
top 3
challenges
communications seen as
overhead
under recognition of the value
ghettoization
5 skills of a communications
rock star
driving alignment
1
adopt a strategic state of mind
2
outside-in thinking
3
connect the dots
4
ask questions that count
5
Client Management Complaint Box
People don’t talk to each other
Everyone thinks they’re a communicator
Approval gridlock
Stop-and-go orders
Short timelines
Inconsistent policies
People who can’t/won’t articulate what they want
Lack of direct access to decision-makers
Brought on board at the end, not the beginning
Breaking the Frustration Trap
• Meet audiences where they are
• Be prepared
• Manage expectations
• Add value
• Ask good questions
Unleash Your Inner Consultant
•Trust •Alignment •Credibility