Student Membershi CPRS Toronto Laura Ballantyne Chair, Student Membership
CPRS Toronto Student Membership
Nov 11, 2014
CPRS Toronto student membership chair's presentation on the value of student membership in the Canadian Public Relations Society.
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Student Membership
CPRS Toronto
Laura Ballantyne
Chair, Student Membership
What is the CPRS?
• National voluntary professional association for public relations practitioners
– 16 member societies across Canada
• The cornerstone of a career in public relations
– Accessible peer network – Members in all areas of practice– Body of knowledge – Continuous learning opportunities – Awards – Accreditation – Career development
Mission
• Advance public relations practice – Body of knowledge – Best practice resources, e.g. MR2P, case
studies
– Professional development
• Elevate the stature of the profession – Awards – Accreditation
• Regulate practice in the public interest – Standards for education – Standards of practice proficiency – Code of ethics
You belong here
• Student Steering Committee– Elected representatives – Responsive and accountable to members
• Focused on programs for students– Social events – Networking with professionals – Public relations agency tour
• Sub-committees meet monthly– Social networking – Event planning, logistics and hospitality– Member communication
Keep learning
• Student members enjoy reduced rates at professional development events – Networking events
• Board social • Student social • Public relations agency tour
– Guest speakers • Career coach advice • Communications case presentations
– Panel discussions• Teaching public relations
– Teleconferences/webinars• Social media tools• Writing award-winning entries
Accreditation• Benefits
– Professional credentials specific to PR– Regulates practice for benefit/protection of
public interest– Provides a rewarding professional
development/ learning experience
• One-year timeline (can be extended)– Applications due December 1– Work Samples (Case Studies) due March 1– Oral and Written Exams mid-to-late October– Results announced by year-end (pin and
certificate awarded at following annual conference)
• Applicant Criteria– 5-years full-time experience in PR– Work Sample not more than 2 years old
Practice news
• Industry news
– Monthly e-newsletter – Quarterly print publication
• Emerging trends in public relations • Event coverage • Student initiatives • Award-winning work • Book reviews
Career information
• Network for career information • Receive regular job leads • Job search
– How to design your resume – Online resume posts– Job search links – Advice for the job interview
Student awards
• Numerous student awards – Prestige – Recognition – Extra finances
• Torchia Scholarship
• Student Award of Excellence
• Doris Whiteside Award
• PR Student of the Year Award
Mentor matching
• Pairs students and new graduates with senior public relations professionals
– Six-month program
• Participants are encouraged to meet monthly
Membership Fees
• Student member $45
• New graduate member $55
• Affiliate member $115
• Professional member $414
Join us today
• Affordable – Join online at www.cprstoronto.com
• Instant professional network – Students – Practitioners
• Competitive advantage – Industry news – Career information – Best practice resources – Meaningful volunteer opportunities – Job leads – Mentorship
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