Build your Technology Brand Pragati Ogal Rai Chief Technology Evangelist PayPal (eBay Inc.) @pragatiogal e Your Own echnology Brand Ambassador 1
Be Your Own Technology Brand Ambassador
Jan 18, 2015
If you are a technologist aspiring to create your technical branding, then this talk is you! This talk encourages you to be yourself and to create a unique identity for yourself in the technology ecosystem. Through my experiences and lessons learnt, I will share tips and techniques to create awareness about your technical competence both outside and inside your company. Such a branding will help you grow and will provide you with opportunities that you thought never existed.
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1
Build your Technology Brand
Pragati Ogal RaiChief Technology Evangelist
PayPal (eBay Inc.)@pragatiogal
Be Your Own Technology Brand Ambassador
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Author of “Android Application Security Essentials”
Mobile Developer Relations, PayPal North America
15+ Technology Experience
Thought Leader
Mobile, Android, Security, Payments and Commerce
@pragatiogal
www.slideshare.net/pragatiogal
www.linkedin.com/in/pragati
3
Agenda
All about YOU!
Technology Brand
Why?
What?
How?
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Why should I create a Technology Brand?
http://freestockphotoz.blogspot.in
5http://www.infoq.com/news/2014/01/IDC-software-developers
Facts & Numbers [2014]
• 11 Million professional software developers
• 7.5 Million hobbyists
• 29 Million ICT-skilled workers
• 5.3% more than in 2011
6http://www.infoq.com/news/2014/01/IDC-software-developers
United States – 19.2%China - 10.1%India - 9.8%.
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YOU
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BUILD A BRAND
Works AheadID: 183898 © Eun Jin Ping Audrey | Dreamstime Stock Photos
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What is a Technology Brand?
http://freestockphotoz.blogspot.in
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Brand /brand/NOUN
A type of product manufactured by a particular company under a particular name
A particular identity or image regarded as an asset
A particular type or kind of something
http://www.oxforddictionaries.com
11Colorful BundleID: 186677© Charles Shapiro | Dreamstime Stock Photos
Brand Makes YOU Unique
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Brand CreatesCredibilityVisibilityRespect
Bill Scotthttp://www.looksgoodworkswell.com
UX & Engineering Thought Leader Author of “Designing Web Interfaces”
Lean Startup/Lean UX/Lean Engineering Advocate
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Brand CreatesCredibilityvisibilityrespectDanese Cooper
http://danesecooper.blogs.comOpen Source Diva
CTO Wikimedia FoundationChief Open Source Evangelist, Sun Microsystems
Board Member, Open Source InitiativesSpecial Advisory Board, Mozilla
…..
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You win!
http://freestockphotoz.blogspot.in
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How do I create my Technology Brand?
http://freestockphotoz.blogspot.in
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Scale Your Visibility
http://anewdesigns.blogspot.in
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“Not telling the truth is the
quickest way to turn yourself
into a stranger.”
-
Mark W. Perrett
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Do what you loveDo what you believe in
Do it with all your passion
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Develop a Strategyforbes.com
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Identify and Use Tools
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BattleHack 2013 Winners
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Market yourself!Photograph by: Stock photo , Thinkstock
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Use the power of social media
24http://agmarketingconsulting.com
Brand building is a process
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Summary
• Invest in building a positive technology brand
• Use tools to create and market your brand
• Develop a strategy and keep working on it
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@pragatiogal
www.slideshare.net/pragatiogal
Thank you!
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