brand ambassador for tiffany-Beyonce

BEYONCE

BEYONCE MEETS TIFFANY

TIFFANY & CO.

Tiffany & Company is an American multinational luxury jewelry and specialty retailer, having headquarters in New York City, United States. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.

WHY WOULD BEYONCE MEET TIFFANY?

BEAUTY THAT WOULD NEVER GO UNNOTICED….

As both BEYONCE and TIFFANY are the beauties that would never go unnoticed ,the above tag line perfectly suits them. Diamonds are a women’s best friend and tiffany makes women look special.

ANNUAL BLUE BOOK

One of Tiffany’s greatest traditions is the presentation of its annual Blue Book, a triumph of design and artistry that features the most spectacular jewels in the world. To celebrate its 2013 edition, Tiffany erected a magnificent Blue Box topped with a white bow in Rockefeller Center, one of New York’s most famous Art Deco gems.350 performers came out of the blue box and gave their performances one by one.

PROMOTIONAL ACTIVITY

BEYONCE can utilize the platform of Annual Blue Book for her own promotional activities and music launches.

Beyonce will introduce her new album as well as perform a happening single from her upcoming album, as the event is attended by people with a good taste.

There are no changes in brand value of both as both compliment each other.

PRICING

BEYONCE has signed a one year endorsement contract with TIFFANY & CO.

Beyonce will be given creative control for the brand.

The pricing for the above contract will be $40 million.