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Our Clients
Page 2
Know your business
Know your
market
Have the right
people
Use external supports
Have the right
information
Document & execute your
plan
Watch your
timeline
CREDIBLE BUSINESS PLAN
Page 3
The clock is ticking……
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Know your market…
Page 5
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
Important Questions
• Where is my market now?
• Growing /retracting / stagnant
• How will it evolve over the next 3-
5 years?
• Customers/ products
• What are the growth
opportunities?
• Organic/ acquisition/ international?
Practical Tips
Talk to stakeholders
• Customers
• Employees
• Suppliers
• Funders
• Relevant industry bodies
Benchmark / look at what competitors are doing
Internet research
…then look objectively at your business…
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• Complete a SWOT
• Exploit strengths and
opportunities?
Practical Tips
Off site brainstorm session
Consider using a facilitator
Involve key employees, trusted advisers
Action points on a page!
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
…have the right people…
Important Questions
• Do I have the right people to drive
the business?
• Are there any skills gaps?
• How do I retain and motivate the
right people?
• Any future succession issues?
Practical Tips
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
DRAGONS DEN
Appraisal
Incentive packages – performance bonuses
Assessment
Make changes
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…have the right information…
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Important Questions
• Have I….
• Relevant and timely
information?
• Regular mgt accounts,
budgets, cashflows?
• Adequate and reliable
information systems?
Practical Tips
Identify and prepare KPIs
Rolling 3 month cashflows
Get into discipline of doing a budget
Consider and take action on variances
• Forecast peaks & troughs in cash
• Take corrective action NOW!
• Communicate with stakeholders/ lenders
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
…use external supports…
Page 9
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
Practical Tip
Use advisers to navigate through financial and non-financial supports
…use external supports…
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FUNDING SOURCES
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
Government Finance
SEED CAPITAL FUNDS
Equity Finance
VENTURE CAPITAL
BUSINESS ANGELS
BUSINESS EXPANSION SCHEME
BANK DEBT
Debt & Working Capital
WORKING CAPITAL
MANAGEMENT
…use external supports…
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Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
Practical Tip
Use network events and industry associations
Other Industry Associations
….document & execute your plan…
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=Maximise
Value
DOCUMENT
+IMPLEMENT
+REVIEW
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
….document & execute your plan…
Page 13
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
Enjoy It!
…and finally, keep an eye your timeline.
Page 14
Know yourMarket
Know your business
Watch your
timeline
Document & execute your plan
Useexternal supports Have the
right informatio
n
Have the right
people
Q & A
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John O’Callaghan Partner, Audit International Liaison Partner
Tel: 01 4700121Email: [email protected]
Q & A
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Richard DuffyDirector, M&A, Funding & Business Advisory
Tel: 01 4700513Email: [email protected]
Q & A
Page 17
Andrew BourgSenior Manager, Corporate Investment & Business Advisory
Tel: 01 4700470Email: [email protected]
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