BCG Matrix of Sony Pakistan

[ISLAMIA UNIVERSITY OF BAHAWALPUR]

BBA 4TH

M1

ABEERA AMIR 01

TOOBA AHMAD 39

WAJEEHA SALEEM 42

ANJUM FAWAD 06

M GOHAR RAZA 184

AMBER FAWAD 04

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Sony Pakistan

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Sony

Sony is a technology company, based in Japan in 1946, which makes many electric products. Among its most popular products is the video game console PlayStation, music players, televisions, headsets, mobile phones (Sony Ericsson) and computers (named

Sony VAIO), and game players (PlayStation).

It also owns the American movie studios, Columbia Pictures and TriStar Pictures, through Sony Pictures.

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Mission statement

To experience the joy of advancing and applying technology for the benefit of the

public.

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Vision statement

We invite new thinking, so even more fantastic ideas can evolve. We take

chances. We exceed expectations. We help dreamers dream

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Products in Pakistan

Digit camera

LCD TV

DVD Player

PlayStations

Smart Phones

Projectors

Memory Media

CRT-TV

Semiconductor

Music Player

VAIO Computer

Mobile phones

Walkman

CD players

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BCG’s analysis

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Stars

Digit camera

LCD TV

DVD Player

PlayStations

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Cash cows

Smart Phones

Projectors

Memory Media

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Question marks

CRT-TV

Semiconductor

Music Player

VAIO Computer

Mobile phones

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Dogs

Walkman

CD players

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Market share

Brand Percentage share

PlayStations (45%)

LCD TV (15.5%)

Digit camera (12%)

DVD player (21%)

Mobile phones (2%)

VAIO Computer (8%)

Smart Phones (5%)

Memory Media (42%)

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Sony LCD/TV

Competitors Positioning

Market challengers

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Market Leaders Market Followers

Market Niches

Samsung: Share(27.9%) and Growth (-8%)

Sony: (share) 15.7% and (growth) 4%

TCL (NOBLE): Share (4.8%) and Growth (16%)

LG: Share (6.6%) and Growth (-50%)

Sharp: Share (4.5%) and Growth (-12%)

Others (China): Share (40.5%) and Growth (-8%)

Any Question

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