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PRESENTED To: Prof. Raj Mahari PRESENTED BY Abhishek Shandilya 14MBA1358 Nancy Sindhwani 14MBA1366 Vikas Chandel 14MBA1376
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Page 1: Sony BCG MATRIX

PRESENTED To:

Prof. Raj Maharia

PRESENTED BYAbhishek Shandilya 14MBA1358

Nancy Sindhwani 14MBA1366

Vikas Chandel 14MBA1376

Page 2: Sony BCG MATRIX

Background

SONY Corporation

Founded: May 7, 1946

Founder : Akio Morita

Present CEO: Kazuo Hirai

Head quarter: Tokyo, Japan

The name ‘SONY’ is based on the Latin word Sonus,

which means ‘sound’.

Page 3: Sony BCG MATRIX

Creativity is our essence.We take chances.

We exceed expectations.We help dreamers’ dream.

VISION

Page 4: Sony BCG MATRIX

At Sony, our mission is to be a company that inspires and fulfills your curiosity.

Creating unique new cultures and experiences.Everything we do, is to move you emotionally.

BE MOVED

MISSION

Page 5: Sony BCG MATRIX

Digit camera LED TVs

DVD Player PlayStations Smart Phones

Projectors Memory Media

Music Player VAIO Computer

Walkman CD players Portable media

Tablets

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Page 6: Sony BCG MATRIX
Page 7: Sony BCG MATRIX

BCG Growth share matrix developedby Boston consulting group of USAand popularly known as BCG Matrixtakes a two dimensional views.

I. Industry growth rate.

II.Relative market share.

Page 8: Sony BCG MATRIX

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Page 9: Sony BCG MATRIX

Stars are the unit with a high market share in a fast growing industry.

Star represent the best profits and growth opportunities in the organizations.

Generates high revenues and also requires huge cash for sustaining the STAR position.

Product is in growth stage.

Page 10: Sony BCG MATRIX

They are the business with low growth rate and high market share.

Generating cash more than its requirement which can be used by other units.

Product in maturity Stage.

Page 11: Sony BCG MATRIX

Question Marks are the units with low market share in a fast growing industry.

They required large amount of cash to grow their market share. for e.g.: Promotional expenses.

These can be Stars or Dogs

Page 12: Sony BCG MATRIX

Dogs often have little future and are big cash drainer on the company.

Generating cash just to BREAK-EVEN. It is a self sustaining unit.

They do not generate any profit for the overall business and hence can be sold off and hired off.

Product is in decline stage, with no chance of revival.

Product may be Repositioned or killed.

Page 13: Sony BCG MATRIX
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Playstations

LED TVs

Vaio Laptops

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Page 15: Sony BCG MATRIX

Smart Phones (XPERIA)

Projectors

Memory Media

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Page 16: Sony BCG MATRIX

Smart watches

Smart tennis sensor

Rolly

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Page 17: Sony BCG MATRIX

Walkman

CD players

Robots

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Page 18: Sony BCG MATRIX

BE MOVED