Bayona Portfolio

LESLIE BAYONA GRAPHIC DESIGN PORTFOLIO 2013

My work is a creative response to the constant technological advances in our society.As a designer,I aim to share the experience of Art through design that excites and engages my generation.

I started out as a Management student with the belief that ideas rarely actualize because its hard to explain them to other people. To visualize things is talent; to communicate them is a skill. If I had the ability to yield good ideas I just needed the skill to put them together.

It was the approach and environment in Information Design that drew me to take it up as my second degree. When I work with Photoshop, I am reminded that design can be articulated through numbers by simply arranging the modes and transparencies of each layer. I enjoy experimenting on how each layer blends and interacts with another.

I often play around with the concept of mood lighting, how it enhances an objects form by producing a soft glow around it. I carefully diuse the glow to keep it from being too obvious and decenter the highlight to another angle, altogether suggesting a dierent time of day and the source of light used. I work conscientiously, following a grid and baseline to layout text and objects. I am generous with space but I tend to avoid overbearing graphics that are unnecessary. My arrangements are purposeful, implanting function-alities to every void possible.

One of the techniques I aim to master is Skeuomorphism, a style that relies on real-world metaphors and textures in digital interfaces. My style rapidly adapts to the platforms I chose to experiment with and my works capture the essence of New Media Art.

My favorite color is a certain shade of purple. This color is a balance of red and blue so that neither color stands out; this color is not too girly, it is neutral enough to appeal to both genders; and with the right texture and lighting, it illuminates. These are the qualities that I aim to apply to my design works as well.

I particularly enjoy branding because I love brainstorming with clients and pitching fresh ways for them to promote their business. Recently, I have shifted my focus to producing design that has other uses apart from being visually enticing.

What dierentiates my design from the rest is how I connect marketing ideas, architectural concepts, and ergonomic constructs to help me build projects with artistic functions that benefit a specific audience. I make what I make because every project relives a process. The methodology I choose helps me grow as a person as I associate personal satisfaction with its success. My artistic process is also a time to reflect on where I am, what I want to achieve, and how I perform to achieve that.

Excite insight.

Leslie BayonaBS COMMUNICATIONS TECHNOLOGY MANAGEMENT

DOUBLE MAJOR IN BFA INFORMATION DESIGN, 2013

ARTISTS STATEMENT

R E B R A N D I N G

NEVER THE STRANGERSB a n d

New Wave rock band Never The Strangers released their debut album under Warner Music Philippines last March 2012. Since then, they have been featured in local TV and online media. Their song Moving Closer was also used for the nationwide campaign of Close-Up last year.

New WaveMusicNEVER THE STRANGERS (NTS) was formed in 2008 under their old name Leonecast. NTS is composed of four bandmates: Ace Libre, JP del Mundo, PJ la Vina, and Francis Victa.

In late 2011, the band oicially signed under Warner Music Philippines. This event became the opportunity call for the rebranding project.

In March 2012, just a few weeks before their college graduation, the bands self-titled debut album came out in stores nationwide. It bears the oicial NTS logo on the CD cover design.

CD cover design by Carina Santos

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01 NTS logo on the bands first album already sold in

music stores like Odyssey.

It retails for P 499.00

02 Guitar pick designs 03 Band shirt mock-ups for the bands unoicial fan group: THE ARMY OF STRANGERS. Their Facebook page has garnered

almost 40,000 likes.

01 VECTOR ICONS From left: Stain glass window of a bubbling love brew and a wooden signholder for the Fairy Godmothers potion shop.

02 Godmothers best-selling product is the elegantly bottled SINGLE BARREL OF MAGIC.

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Tales of MagicThe FAIRY GODMOTHER plays a central role in the animated film called Shrek 2. In this movie, she is the antagonist in the business of producing sweetened potions and magical spells. This press kit design was a project for Advanced Graphic Design class.

The style I chose followed the theme of the movie: set in Medieval times the materials were usually made of glass, wood, and brass. The press kit I created for FGM INC. involved molding a brand identity that adheres to the strong character of the Fairy Godmother: sweet and charming yet incredibly potent.

P R E S S K I T D E S I G N

FAIRY GODMOTHER, INC.Fi lm Character

The Fairy godmother plays a central role in the animated film called Shrek 2. In this movie, she is the antagonist in the business of producing sweetened potions and magical spells. This press kit design was a project for

Advanced Graphic Design class.

03 HAPPINESS IS JUST A TEAR DROP AWAY business cards will pop up in front of unsuspecting, miserable folks.

04 The HAPPINESS GIFT PACKAGE contains a giant greeting card with a bottle and shot glass to guarantee pure bliss!

06 Take home a lifetime supply of the PIXIE DUST COLLECTION for your very own happily ever after.

05 The FGM INC. LOGO mark in full-color.

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01 IDEALOUNGE.PH is the online website domain to promote and

organize the use of the room.

U S E R E X P E R I E N C E D E S I G N

IDEA LOUNGEInter ior and Website Design

The IDEA LOUNGE is a recreational area for students studying in the campus. This is a place where students get to hang out, study, play, and share ideas with each other. The lounge brings out the best of the individuals creative side. For a comfortable, lively, and secured learning environment, the IDEA LOUNGE is the best place to go.

The main purpose of IDEA LOUNGE is to address the common needs of Information Design students. Based on their insights, we came up with five functional areas: Drawing room, the Music room, Workstation, Game Zone, and the Pantry with self-replenishing sushi!

05 The MUSIC ROOM is a sensory experience it contains an epic audio library.

04 The GAME ZONE: students can use this space to conduct dynamic group meetings and present their ideas.

03 The WORKSTATION is designed to fit the ergonomic needs of the body to prevent it from chronic physical stress.

02 Upon arrival in the lounge, guests enter the DRAWING ROOM, a colorful space where students can paint, draw, and read.

DiscoveringDimensionsIDEA LOUNGE is a concept for a group project in our Information Architecture class. Inspired by the new trend of interior design for modern oices, the layout plays around with space and color in a three-dimensional platform.

The program used for modeling the objects inside the room is Google Sketch-Up 7 and the snapshots taken of the rooms were finally rendered in Photoshop.

U S E R E X P E R I E N C E D E S I G N

IDEA LOUNGEInter ior and Website Design

The IDEA LOUNGE is a recreational area for students studying in the campus. This is a place where students get to hang out, study, play, and share ideas with each other. The lounge brings out the best of the individuals creative side. For a comfortable, lively, and secured learning environment, the IDEA LOUNGE is the best place to go.

The main purpose of IDEA LOUNGE is to address the common needs of Information Design students. Based on their insights, we came up with five functional areas: Drawing room, the Music room, Workstation, Game Zone, and the Pantry with self-replenishing sushi!

P R O D U C T D E S I G N

PROJECT EVACDesign Proposal for Evacuation Centers

Inspired by Southeast Asian Vernacular Architecure, E-VAC proposes a multi-use space layout for evacuation centers in the Philippines. It aims to solve the lack of suitable evacuation areas for Filipino families who are in need of immediate

shelter in Metro Manila during floods.

PHILIPPINE DISASTEREVACUATION PLAN

01 The location for implementing the project is in safe and accessible basketball covered courts. This BLUE PRINT shows how the space can be utilized to accommodate the dierent sectors in the centers.

E-VACs main feature is the Cube. The Cube is a temporary living space that gives safety and privacy for families staying together in the center. The idea is a three-wall collapsable cork board with hollow sections where tatami mats can be slid to maximize the floor space. This cube can accommodate a family of four, including two small children.

The Cube

03 This NAVIGATION MANUAL briefs the volunteers about the key areas in the evacuation center such as storage space, distribution area, community space, and hygiene.

S E N I O R S C R E A T I V E T H E S I S

CLINQCancer Therapy Kit for Teens

Clinq is an interactive guide for first-time teen cancer patients undergoing radiation therapy in the Philippines.

It is designed as: (1) a creative toolkit that will help doctors present to their patients the mechanics of their diagnosis; (2) an interactive reference of information for the benefit of patients, family members, and their friends; and (3) a systematic way of storing medical information to keep track of the patients health during treatment period.

Spark of InsightKate was only 17 when she got diagnosed with

cancer. Now in college, she recounts that the hardest part of her treatment period was the feeling of being

isolated from her peers.

That insight inspired the theme for this project as it plays around with the concept of links: two or more

objects interlocking from a common ground. The links represent real-life conversations about Cancer and CLINQ aims to be the one that bridges people

to be more open to talk about it.

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WATCH VIDEOS

EXPLORE BODY MAPS

REVIEW SYMPTOMS PER CANCER SITE

STORE FILES AND TRACK PROGRESS

02 The design approach for this project was the most complex that I have encountered so far. CLINQ ties up doctors and patients so it has a medical background with a clean, professional, and trustworthy look but at the same time it has to reflect youth and vibrancy to appeal to teenagers as well.

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03 The CLINQ CANCER KIT is given as a support gift and it can come directly from the

doctor, the family, or a friend. The main content includes a PILLBOX, JOURNAL and a downloadable digital APPZINE.

The CLINQ APPZINE is a magazine type of iOS application for tablets and iPhones. It aims to provide the visual references needed to enhance the understanding of the patient about his treatment. It is introduced by the doctor who uses it as a presentation material. The best thing about this app is that thee patient can take it anywhere with him and share it with his friends.

05 The SIMULATION ROOM is a 3D rendition of the actual Cobalt machine used for treating cancer with radiation. Users of the app can experience walking through the space by simply navigating their tablet devices using their fingers to obtain any 360 angle view.

04 The BODY MAP is a simple tap-to view interaction that presents the symptoms for common cancer sites in teens.

Live and Learn

LESLIE BAYONA +63 908 8911 176 BE.NET/LESLIEBAYONA