Bata Pakistan

Bata Pakistan

Bata Pakistan

• Submitted To:– Sir Rana Shehzad

• Submitted By:– Ghulam Hussain Butt (083407)– Shehryar Qureshi (082428)

Limitations

• Limited Resources• Geographical constraints• Limited Information• Credibility Of Information

OBSERVATION

“WHILE ROAMING IN THE CITY WE OBSERVED BATA OPENED NEW STORES REPDILY IN THE CITY.”

Sources of Observation

• We used our senses to observe, recognize and evaluated according to our area of interest.

PDG

• Interviews– Consumer Prospective

• Students• Neighbors• Colleagues• Customers

– Producer Prospective• Warehouse Manager (Mr. Fazal Hayat Tiwana)• Retail Coordinator (Mr. Mohammad Idrees)

PDG

• Literature Surveys– http://www.bata.pk/ – http://www.bata.com/– http://www.paksearch.com/Annual/Annual00/

BATA1.htm

– http://www.bata.pk/data/files/en_PK/documents/Bata%20Annual%20Report%202009.pdf

PDG1-Contextual FactorOrigin/History BSO was first registered in the town of Zlin

Czechoslovakia in1894. In the early sixties, Bata international center was

built in Toronto, Canada Batapur came into being in 1942

PDG

SizeBSO is the largest manufacturer of footwearOperations span the globe through 75

companies in 60 countries which together buy, sell and produce shoes in almost every country on earth.

Bata Pakistan have almost 400 retail stores.

PDG

Purpose:Bata Pakistan is private limited

organization main motive is to gain profitLocation:BSO is a multinational InterdependencyMore Interdependency

2-Contextual FactorVision STATEMENT "To grow as a dynamic, innovative and market driven domestic manufacturer and distributor, with footwear as our core business, while maintaining a commitment to the country, culture and environment in which we operate.”

Mission Statement“To be successful as the most dynamic, flexible and market responsive organization, with footwear as its core business.”

PDG

PDG

• In BPL decision making is top to bottom• JD is available for all jobs• They are working on job specialization as

well as job rotation

BPL Departments• Human Resource department• Finance department• Purchasing department• Marketing department• Production department• Designing department• Laboratory• Merchandizing department• Costing department• Distribution department• Whole sale department• Export department• Advertising department

Problem Statement

“Does Bata sales varying from the past few years?”

Dependent Variable

Sales

Variables Identification• Price• Design• Season / Event• Quality • Fashion • Convenience• Customer service

• Cost • Distribution • Advertisement • Inflation • Power • Technology • channels • Market situation • Company policies• Government Policies • Sales

Prioritizing Variables

• Consumer Prospective

– Price

– Design

• Producer Prospective

– Advertisement

– Distribution

Variables are prioritized by counting the most number of hits/mentions of variables through interviews we have taken and through literature survey

Schematic Diagram

Sales

Price

Design

Distribution

Advertisement

Quality

channels

Nature & Direction

Sales

Sales

Sales

Sales

Price

Design

Distribution

Advertisement

Logical Statements

• If the Price decreases, Sales will be increase.

• When Design increases, Sales also increases

• When Distribution increases, Sales also increases

• When Advertisement increases, Sales also increases

Hallmarks

Research Design

Study Settings

Type of Investigation

Level of Interference

Time Horizon

Unit of Analysis