Bata’s Rejuvenation Struggle… By: Ankit Gupta Ashish diwedi Bhuvnesh varshneya Chiteresh girdhar Adipden Aakash Jain
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Bata’sRejuvenation
Struggle…
By:Ankit GuptaAshish diwediBhuvnesh varshneyaChiteresh girdharAdipdenAakash Jain
2
BATA’s BEGINNING…
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.1894 •Thomas, Anna & Antonin bata started Bata.
1897 •"Baťovka", was introduced.
1931 •Bata India Limited incorporated at Calcutta.
1988 •Launched Adidas collection.
3
CONT…
1991 • Promotional brand `Tigre'
was launched.
1997 • Marketing tie-up with
Nike.
1999• Premium segment,
Women's range, ‘Sundrops’ launched.
2006• Modernization of
Batanagar factory complex.
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4
MONEY MATTERSBata celebrated the platinum jubilee.
80.8 % increase in profit before tax.
17% increase in net turnover.
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5
BATA’s SALES TURNOVER, NET PROFIT & TOTAL INCOME
DEC'03
DEC'04
DEC'05
DEC'06
DEC'070
200
400
600
800
1000
Sales turnover in Crore
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DEC'03
DEC'04
DEC'05
DEC'06
DEC'07-200
0
200
400
600
800
1000
Net ProfitTotal Income
Profit & Income In Crore
6
OFFERINGS…
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Bubblegummers Power Marie Claire Weinbrenner Comfit
7
CONT…
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Unique selling Preposition.Unique buying preposition.
8
SWOT ANALYSIS
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Weaknesses
Strengths
9
SWOT CONTD…
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LEVIS, PROVOGUE
10
MAJOR HURDLES…
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Identity Crisis
Positioning
Internal Imbalance
11
CURRENT STRATEGIES & MARKET ANALYSIS
Store Concept.
Trading Requirements.
Commitments.
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12
CORPORATE SOCIAL RESPONSIBILITY & ACHIEVEMENTS.
Save the Ganga Project.
Afforestation Programme.
Collabration with WWF.
Awards
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13
FUTURE ASPECTS/ SCENARIO…
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Reliance & Bata tie up.
Strengthening Retail Network.
Opening of New Stores.
Market Oriented Collection.
Online Shops.
14
BATA“SHRINKING THE COMMERCIAL GLOBE”
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15
THANK YOU.
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