Banas Dairy Project

SUMMER REPORT OF BANASDAIRY

PREFACE

In any business management is the heart of the origination the different function of management are sales and marketing, human resource, distribution channel, finance, logistic and supply chain, inventory management, production and R&D etc…

In this modern erd of business, consumer plays a very important role. All business is focusing on the customer’s need and so becoming market oriented. Thus, to provide the good and service according to the need of the consumer to know the consumer buying behavior is very important activity for the market.

The basic purpose of assignment of this project is to enhance the knowledge of students about the rural area with awareness and distribution of the company. In its totally and appreciate the use of an integrated approach in understanding in the environment issues and problems. This makes students more aware about company and its position.

Here, I have submitted project report on “Retailer perception regarding Banasdairy product”. (Specific focus on rural marketing)

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ACKNOWLEDGEMENT

We would like to express our deep feeling of gratitude to the udder mention officials for their assistant, guidance and inspiration before and through out the report.

I am highly thankful to “BANASDAIRY LIMITED” for helping our practical studies as a part of second year MBA program. The projects report on rural marketing to help us to uderstading about the rural area environment of products.

Our special thanks do to Mr. P.R.VAGELA (Total Quality Management) Manager, who has given me wonderful opportunity to do a project in an organization. I would like to extend my specially thanks and gratitude to Mr. Kanjibhai Patel and Marketing Manager Mr.G.R.Bhatol Banasdairy or giving wholehearted support to this project.

Our sincere thanks conveyed to Prof. BHAVIN PANDYA, for assigning and giving us an opportunity to obtain practical knowledge of “Retailer perception regarding Banasdairy product”. (Specific focus on rural marketing) and also thanks to our gratitude to Hemchadracharya North Gujarat University and S.V.INSTITUTE OF MANAGEMENT KADI. Affiliated to the same University for giving us the opportunity to increase our practical knowledge in the field of consumer buying behavior.

Finally, I want to thanks those entire people who were involved, directly or indirectly, in successful completion of my work.

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EXECUTIVE SUMMARY

In the year 2008, as a part of our summer industry visit, I visited “BANAS DAIRY LTD” Palanpur and my topic is Retailer perception regarding Banasdairy product”. (Specific focus on rural marketing).

Banasdairy are one of the oldest dairies in Banaskantha district. It ran successfully from 1946. From 59 year dairy continuous improvement in its performance. Today banasdairy not only provide milk but also provide different products predicted bin its firm such as raw milk, pasteurized std milk, butter milk, table butter, ghee, powder, ghee residue and STCW (sugar tea and coffee whitener) salling not only India but also 12 countries.

Banasdairy is the market leader of the Banaskantha district. Banasdairy is the lifeline of Banaskantha and also provide facility to promote the customer by providing loan facility. Banasdairy products are well-packaged products.

Employee training program is one of the best major part of banasdairy. Its name GALABABHAI employee training center. Banasdairy has separated department is arranged by TQM and TQM including three principal. Today quality is everything that can be improved quality may be employee of products.

For making the purchase decision the quality of product is most important factor. As a population increase the dairy requirement of milk is increased and that’s why the daily consumption of milk of banasdairy is also increased and because of this the turnover rate is also incurred.

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CONTENTS

PREFACE I ACKNOWLEDGMENT II EXECUTIVE SUMMARY III

Sr. No.

PARTICULARS Page No.

1. HISTORY AND DEVELOPMENT 022. GENERAL INFORMATION 033. ORGANIZATION STRUCTURE 054. LOCATION CHART 065. LAYOUT CHART 07

6.

PRODUCTION DEPARTMENT6.1 Collection Of Milk6.2 Pricing Policy6.3 Production Process & Chart Of Products6.4 Quality Policy

08

7.

MARKETING DEPARTMENT7.1 Competitors7.2 Marketing Management7.3 Distribution Channel7.4 Sales Promotion7.5 Export7.6 Pricing Policy7.7 Sales Of Last 3 Years.

15

8. RESEARCH METHODOLOGY8.1 Main objective8.2 Sub objective 8.3 Research design8.4 Source of data8.5 Sampling design

20

4


8.6 Sampling unit8.7 Sampling size8.8 Area of study8.9 Limitation of study

9. DATA ANALYSIS AND INTERPRETATION 2310. FINDING 4311 SUGGESTION 4412 BIBLIOGRAPHY 45

1. HISTORY AND DEVELOPMENT

The dream of late Shri Galbabhai Nanajibhai Patel. Founder chairman and selfless sage to uplift socio-economical status of village farmers came true after creation of a co-operative milk union for Banaskantha district, on the footprint of “Amul Dairy” of kaira district, the model of a true co-operative. Consequently eight village level co-operative milk society in Vadgam and Palanpur taluka district were registered and started collecting and pouring milk at Dudh Sagar Dairy, Mehsana from 10th March 1969 as “Banaskantha District Co-operative Milk Producers’ union limited” Palanpur, popularly known as “BANAS DAIRY” came into existence.

A legend thus goes on, the stone laid down by late Galbabhai Patel on 14th January 1971 at 122 acres land acquired near jagana village in order to set up a dairy plant under the Operation Flood Programme launched by National Dairy Development Board on 05th February, a dairy started functioning at the same place with handling capacity of 1.5 Lac liters of milk. This dairy plant was expanded later on with processing capacity of 4 Lac liters milk per day.

Banas Dairy most popular in Banaskantha as well as Gujarat and national level.

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Banas Dairy covered all area, which is providing milk to Banas Dairy of Banaskantha and other district of Gujarat.

2. GENERAL INFORMATION

NAME OF THE INDUSTRY:

Banaskantha Dist. Co-Operative Milk Producers’ Union Limited.Palanpur.

LOCATION:Banaskantha Dist. Co-Operative Milk Producers’ Union Ltd. Banas Dairy, Post Box No. 20, Palanpur – 385 001

REGISTERED OFFICE:

Banaskantha Dist. Co-Operative Milk Producers’ Union Ltd. Post Box No. 20, Palanpur – 385 001Gujarat (India)

TYPE OF INDUSTRY:

It is a large-scale industry.

FORM OF ORGANIZATION:

Co-operative.

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BANKERS:

The Banaskantha District Central Co-operative Bank Limited, Palanpur Branch.

Bank of Baroda, Palanpur. Dena Bank, Palanpur. State Bank of India, Palanpur. HDFC Bank. State Bank of Saurastra, Palanpur.

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BOARD OF DIRECTORS

1) Mr. P. G. Bhatol (Chairman)

2) Mr. B. H. Barad (Vise Chairmen)

3) Mr. J. K. Patel (Member)

4) Mr. P. S. Patel (Member)

5) Mr. B. V. Patel (Member)

6) Mr. A. M. Karpatia (Member)

7) Mr. B. M. Patel (Member)

8) Mr. J. V. Desai (Member)

9) Mr. A. R. Patel (Member)

10) Mr. H. N. Patel (Member)

11) Mr. C. K. Patel (Member)

12) Mr. K. M. Chaudhary (Member)

13) Mrs. V. R. Vaghela (Member)

14) Mrs. S. R. Aahir (Member)

15) Mrs. N. P. Patel (Member)

16) Mr. R. S. Sodhi (G. M. Marketing)

17) Mr. M. C. Shah (Member)

18) Mr. N. H. Patel (Member)

19) Mr. S. R. Chaudhary (M.D.)

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3. ORGANIZATION STRUCTURE

CHAIRMAN

MANAGING DIRECTOR

GENERAL MANAGER

ASSITT. GENERAL MANAGER

FINANCE PRODUCTION MARKETING PERSONNEL DEPARTMENT DEPARTMENT DEPARTMENT DEPARTMENT

SENIOR SENIOR SENIOR SENIORMANAGER MANAGER MANAGER

FINANCIAL PRODUCTION MARKETING PERSONNELMANAGER MANAGER MANAGER MANAGER

ACCOUNTING OFFICERS MARKETING PRF MANAGER EXECUTIVE

OFFICERS SUPERVISOR F.S.R.

EXECUTIVE

STAFF

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4. LOCATION CHART

BANAS DAIRY

DAIRY ROAD

10

AmbaJi

Vadgam

PALANPUR


11

Office

ColonyMain Office

Banas Plant

Banas Guest House

Canteen

Bank

VatnaryG

arag

e

Pro

du

ctio

n

Pla

nt

20

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ige

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r P

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ai

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Sto

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Go

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wn Go

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Gu

est

Ho

use

Bo

iler

Wo

rk

Sh

op Su

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D.G

. R

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Am

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Can

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PRODUCTION DEPARTMENT

6.1 COLLECTION OF MILK

The main raw material used in Banas Dairy is Milk. This is getting through different Mandali located in different villages. From last data we can say that the contribution of milk is Banas Dairy is increased.

Production included all the activity of acquirement distribution of all the means of Income. Production is a main & important work of all the companies, co-operative societies as well as firm. Production department is main & basic department.

Banas Dairy produces so many product of milk. Banas Dairy produces many products like: Milk, Sweet, Butter, Ice cream, Naming etc.

Banas Dairy Produced Three Types of Milk:

TYPES OF MILK FAT SNF

Amul Shakti 40% 8.5%Amul Taza 30% 8.9%Amul Shakti Gold - 9.0%

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6.2 PRICING POLICY

Today most firms find themselves caught in price war, because today the competition is very tuff and everyone like to deal with business. Everyone likes to maintain the level of market share and profit.

Pricing is one of the important demands of marketing Mix, but today it has come to occupy the center stage of marketing wars. There are lots of reasons. If Company selects a wrong person for it, then it can remove him/her from it. But if company selects wrong price level then the company will be cut from market it sale.

PRICE:

“The amount of money changes for product or service or the sum of the values the customers exchanges for the benefit of having or using the product & service”.

Price representative quantity of money (or goods and service in a better trade) received the firm or seller. To a customer, it represents and hence his perception of the value of the product.

Conceptually,Quantity of money received by sales

Price = Quantity of goods and services

Received by the buyer

The means, it is that level where the seller is readies to sale the product and the buyer is ready to accept the product. It is that levels both are satisfy themselves with that particular price level.

The banes dairy has adopted the cost oriented pricing policy. In production of particular products they are as under.

Packing cost Depreciation of plant & machinery Firm rte cost Man power cost Many other factors regarding the cost of production. And thus the Banas dairy had adopted the cost oriented pricing policy. all the cost is included for determining price of product. The prices of the Banas product like milk pouches are determined on the base of the facts.

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PROCESSING CHART OF MILK

COLLECTION OF RAW MILK

Standardizing Processes

Separation Process

Quality Check

Packaging Process

Cold Storage

PRODUCTION PROCESS OF MILK

Bring the milk from the village through cans and tankers.

The milk is checked and graded.

The cans are cleaned by CIP method.

In this process, the clean milk is chilling in big cattle than it is going to chilling machine.

After this the milk is going to the pasteurized process.

Then it is going in the storage.

Then packaging is taken place.

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6.3 PRODUCTION PROCESS OF GHEE

In this process, it involves the milling of buttermilk and boiling in the ghee cattle at 107-degree processes it. Then it is to be balanced in tanks. After this filling in presetting tank.

The process of ghee is clarified at first stage; the fasting of ghee is taken place at this stage. After this is going to pack and it is dispatch to G.C.M.M.F. from the dairy.

PRODUCTION CHART OF GHEE

BOILING OF BUTTER

Boiling of Butter in ghee cattle

Balance Tank

Presetting Tank

Classification

Setting Tank

Testing

Packaging

Storage

Displacement

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PRODUCTION PROCESS OF MILK POWDER

In preparing milk powder, which is, skimmed first of all the milk is condensed by

Homogenization powder.

The milk powder is going in to lab for testing.

The storage of milk powder is also going to taken place.

Then the packing is also taken place.

The storage of packed materials is stored in its warehouses.

PRODUCTION CHART OF MILK POWDER

MILK CONDENSING HOMOGENIZATION OF POWDER

Lab Testing

Storage

Packaging

Storage

Dispatch

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PRODUCTION PROCESS OF ICE CREAM:

Boil milk in high temperature and add sugar in the milk.

After boiling add GMC and CMC powder to maintain thickness.

When milk become cool then cream, flavors and nuts are added.

Then this mixture is put in to refrigerator for freezing process at 18 c.

PRODUCTION CHART OF ICE CREAM:

MILK

Add Sugar

GMS Powder

Cream

Flavors

Nuts

Freezing Process

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6.4 QUALITY POLICY

Banaskantha District Co-operative Milk Producers’ Union Ltd.

We, Banas dairy, commit and aspire to fulfill the needs and expectations of our internal as well as external customers and services. We shall achieve this goal through the followings:

Applying the principles of Quality Management Systems and food safety management for continuous enrichment of our management process.

Providing remunerating returns, quality input services, introducing innovative and appropriate schemes and services to our milk producers.

Motivating and encouraging and providing appropriate training for skill up-graduation of our employees.

Protecting our value system and the environment by judicious use of all natural resources.

We hereby pledge severely unanimously to adhere the above commitment in all circumstances to come.

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MARKETING DEPARTMENT

7.1 COMPETITORS

This organization is co-operative organization, so its pricing policy is no profits no lose. Although some products become competitors. These are as under:

Rich Milk

Nestle

Dairy Dane

Sardar Milk

7.2 MARKETING MANAGEMENT

Market is an area of potential. The reputation of this company in this field is so much that they do not have to use of sales promotion for promoting sales. But customers come to purchase themselves. Some time they give some advertisement. The market of this company is good because the quality of the things is best and prices of the product are also reasonable

7.3 DISTRIBUTION CHANNEL

In market customers always prefers that products that are easily available at time they required.

To make a batter availability of the products a firm must have batter distribution channel of the Banas Dairy for higher selling any products it is very essential for firm is to make their channel of distribution stringer.

Especially it firm has a perishable product then firm shorter distribution channel moreover Banas Dairy’s products are perishable so that it has distribution channel by GCMMF.

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DISTRIBUTION CHANNEL

Sales structure

Chairman

GM (marketing)

All India marketing manager

Regional sales manager

Area sales officer

Sales super visor

Sales representative

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7.4 SALES PROMOTION

The sales promotion is a process by which the firm can increase its sales. The sales promotion is done through various activities likes advertising and giving various incentives to the customers. The dairy is also doing sales promoting by various activities as under:

By advertising:

By the advertising people can know about the products of the unit and therefore sales can be increased. The dairy advertising the products through sticker, wall painting, vehicle painting etc.

By Giving Scheme:

The Banas Dairy gives a scheme to its dealers. The scheme is if a dealer increase their sales by 40% more then the dairy gives 0.05 paise more in additional to the commission of 0.50 per pouch of milk.

SALES TERRITORY

The organization export in Abu Dhabi, Alizarin, Bhutan, Bangladesh, Bahrain, Bangkok, Dubai, Kuwait, Nepal, Oman, Singapore, South-Africa, Thailand, Tanzania, Yamane, Zanzibar etc.

7.5 EXPORT

This organization does export its products in following country:

Bangkok Zanzibar Dubai South Africa Yamane Thailand Bahrain Abu Dhabi Alizarin Bangladesh Bhutan Kuwait Singapore Oman

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7.6 PRICING POLICY

Today most firms find themselves caught in price war, because today the competition is very tuff and everyone like to deal with business. Everyone likes to maintain the level of market share and profit.

Pricing is one of the important demands of marketing Mix, but today it has come to occupy the center stage of marketing wars. There are lots of reasons. If Company selects a wrong person for it, then it can remove him/her from it. But if company selects wrong price level then the company will be cut from market it sale.

“The amount of money changes for product or service or the sum of the values the customers exchanges for the benefit of having or using the product & service”.

Price representative quantity of money (or goods and service in a better trade) received the firm or seller. To a customer, it represents and hence his perception of the value of the product.

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7.7 SALES OF LAST THREE YEARS:

Years Sales (In Cr.)2004 – 2005 546.892005 – 2006 597.432006 – 2007 768.18

0100200300400500600700800

sales

2004-05 2005-06 2006-07

year

sales for last three years

sales (in cr.)

INTER PRETATION

Above data reveals that company’s sales is around 546

Crore in 2004-05. And it is around 768 crore in 2006-07.we can see

that the sales has been increasing year by year. so we can say that

the best strength for the Banas dairy marketing part

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RESEARCH METHODOLOGY

8.1 MAIN OBJECTIVE

1. To find out the position of Banas dairy products base of retailer, especially in rural area.

8.2 SUB OBJECTIVE.

1. To find what problem regarding Banas product as well as rural marketing.

2. To find idea from retailer to solve the problem about Banas dairy marketing & products.

3. To find Banasdairy products awareness in rural area of Banaskantha

8.3 RESEARCH DESIGN

“A Research design is a logical and systematic planning and helps direction apiece of research”. The research design lays down the method and producer for the collection of requisite information and its measurement and analysis with a view to arriving at certain meaningful conclusion at the end of the study.

Research design used for this study

In this study descriptive type of research design has been used because the study in to find what position in rural market of Banasdairy is.

8.4 SOURCES OF DATA

PRIMARY DATA In this study survey method a primary data collection has been used for the study and made questionnaire and personal interview has been taken.

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SECONDARY DATA

The study of any kind research problem it is necessary to used a secondary data. I also have taken data from the websites of different companies and magazine and books.

8.5 SAMPLING DESIGN

None probability and random sampling type has been adopted.

8.6 SAMPLING UNIT

Samples contain only type of responded has sample .I.e. retailer who sales in Banasdairy product. In Banaskantha rural area of Deesa department, Danta department, Palanpur department, Vadgam department, total rural area and etc… we have take round about 50 to 60-villages’ survey.

8.7 SAMPLING SIZE

Give at the time and cost research study constrains, a sample of 100 was considered reasonable.

8.8 AREA OF STUDY I have taken DISSA, PALANPUR, VADGAM, DANTA taluka villages for our survey study.

8.9 LIMITATION OF STUDY

1. For location constrain we use pure random sampling method has been used and the finding of this study can not be generalized to the larger population.

2. Even thought all effort have been made to design a bias free question nary is quite possible that some respondent’s misinterpretation some of the questions and there by gives wrong response.

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DATA ANALYSIS

&

DATA INTERPRETATION

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DATA ANALYSIS & DATA INTERPRETATION

Q-1: Do you selling the Banasdairy products?

Objective: To know about which retailer sales the Banasdairy product (only parlor store)

RETAILER SALES THE BANAS PRODUCT

YES

INTERPRETATION

The above chart shows that 86% retailer sales the Banas products and remaining don’t sales Banasdairy product the intense of this que. To know about retailer who sales the BANAS DAIRY products.

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SALES YES NO

PERCENTAGE 86% 14%


Which products do you sale?

Products A.S.Milk A.B.Milk Amul.S&T Ice-crème

Banas Ghee

Banas tea

Others

Pre% 94% 91% 16% 66% 77% 9% 41%

SALES94%91%

16%

66%77%

9%

41%

0%20%40%60%80%

100%

PRODUCTS

PE

R(%

)

Pre%

INTERPRETATION

This Chart shows those 94% and 91% selling products Amul Shakti Milk and Amul Butter Milk so we can say in rural aria milk and butter milk good market but other part we saw Amul slim and trim powder, Banas tea, etc… are not good market position in rural marketing. We specify the other products include cheese, butter; Amul cool, chocolate etc… are compression position.

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Q-2.Which products do you expect from Banas Dairy? (choose from above options of Que.1)

(OUT OF 86 RESPONDENTS)PRODUCTS RESPONDED PERCENTEGE %

Amul Shakti Milk 5 4%Amul butter milk 10 8%Amul slim & trim 15 13%Ice-crime 35 29%Banas Ghee 20 17%Banas Tea 10 8%Other 25 21%

INTERPRETATION From above table and graph we can assume that regarding our survey 21% retailer except other product like Amul cool, cheese, pannier, chock -let and etc. and 29% retailer want ice crème and other products like Amul shakti milk, Amul butter milk easily getting there expectation but only BANAS TEA not expect because of low market problem, and lot of compotator of TEA product.

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Q-3. By form above products, which products selling higher & lower?

Higher selling products Lower selling products

PRODUCT RESPONDEDPercentage (%) PRODUCT RESPONDED

Percentage (%)

Amul shaktI milk 76 88%

Amul S&T 14 16%

Amul Butter milk 53 62% Ice crème 24 28%

Banas Ghee 60 70%Banas Tea 28 33%

76

88%

53

62%

60

70%

0

10

20

30

40

50

60

70

80

high in (pre%)

Amulshakti milk

Amul buttermilk

Banasghee

product

higher selling pruoducts

PRE(%)

RESPONDED

14

16% 24

28%

28

33%

0

5

10

15

20

25

30

pre(%)

Amul s&t Ice crème banas tea

product

lower sellig products

RESPONDED PRE(%)

INTERPRETATION

This above chart shows the in Banaskantha dist... In rural aria main three products Amul Shakti milk, batter milk and Banas ghee are in higher selling position because of the Amul brand awareness & good quality of products. out of total respondents 88% believe that Amul shakti milk has higher selling. 62% believe that Amul butter milk has higher selling. 70% believe that Banas ghee has higher selling.

In lower selling chart 16% respondents are believe that Amul slim & trim milk powder has lower selling. 28% believe that ice cream has lower selling. 33% believe that Banas tea has lower selling.

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Q-4. In higher selling products which are the factors responsiable for it?

(Out of 86 responded)

FACTORS RESPONDED PERCENTEGE (%)

Fast availability 79 34Reasonable price 67 29Good quality 79 34Other factors 8 3

RESPOSIABLE FACTOR

3

3429

34

05

10152025303540

Fast availability Reasonableprice

Good quality Other factors

FACTOR

PE

R(%

)

PERCENTEGE (%)

INTERPRETATION

This above chart shows responsible factor find in our serve higher position in rural market main three products. Hear we can see out of 86 responded 34% retailer say because of fast availability 29% retailer says reasonable price 34% says good quality and only 3% retailer gives other factor that’s like good brand position of “Amul”, no other competitor, product satisfaction etc…

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Q-5. In lower selling products which are the factors responsiable for it? (Out of 86 responded)

FACTORS RESPONDED PERCENTAGE (%)Higher price 18 30%Less availability 19 31%Quality problem 6 10%Other factors 18 30%

RESONABLE FACTOR

30 31

10

30

05

101520253035

FACTOR

PE

R(%

)

PERCENTAGE

INTERPRETATION

This above chart shows responsible factor find in our serve lower position in rural market three products. Hear we can say out of 86 responded 21% retailer says because of higher price,22% retailer says because of lass avebility,21% retailer says other factor that’s like lack of marketing, date problem, leakage problem, etc…

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Q-6. Other then milk products, what other products do you expect from Banas dairy?

Retailer exe... YES NOExe…% 20 66

INTERPRETATION This above chart shows in 86 responded 77% retailer says they are do not want other then milk product from dairy because of the customer do not want any product and other most factor is a lot of competitor in this and 23% retailer want other then milk product from dairy because of the customer demand, few competitor in this market so they want any products from Banas dairy.

EXPECTATION (%)

23%

77%

YES

NO

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Q-7. If you are not selling the Banasdairy products. Than why?

(Out of 14 responded)

FACTORS RESPONDED PERCENTAGECostly available 10 27%Less market 11 30%No information 4 11%Quality problem 8 22%Other 4 11%

RESPOSIBLE FACTOR

0%5%

10%15%20%25%30%35%

Costly

availa

ble

Less

mar

ket

No info

rmatio

n

Quality

prob

lemOth

er

FACTOR

PE

R(%

)

PERCENTAGE

INTERPRETATION

This chart related to Que. 1. To show why they retailer not sale they Banasdairy products hear we can see out of 14 retailer 27% says because of the costly available, 30% says lass market, 11% says no information, 22% says quality problem and 11% says other like of many competitors, lack of marketing, and many problem in rural marketing but over all market of Banas dairy in rural area of Banas kantha Dist are good. Only few places I find not selling Banas product problem.

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Q-8 from where are you getting Banasdairy products?

GET THE PRODUCTS

BY DAIRY BY DEALER

BY HIM SELF

OTHER WAY

PRE % 15 73 1 0

INTERPRETATION

This above chart shows that out of 86 responded 82% retailer says they get all of Banasdairy products by dealer. 17% retailer says they get and other 17% retailer gets direct by dairy. So no other way to get Banas products. we can say dealership distribution channel very good in BNASDAIRY.

PERCENTAGE (%)

17%

82%

1%

0%

By dairy

By dealer

By him self

Other way

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Q-9 How many times do you take to Banasdairy products?

Time(in Days)

1 day 2 to 5 days

1 week 15 days more days

Timed 79 6 1 0 0

PERCENTEGE(%)

92%

7%

1%0%

0% 1 day

2 to 5 days

1 week

15 days

more days

INTERPRETATION

This above chart gave information about service for Banasdairy. Mostly all retailer gets Banasdairy products we see 95% retailer get in only 1 days all of the products. 4% retailer get in only 2 to 5 days all of the products so we can say Banasdairy sales and distribution channel is very strong because very few retailers don’t get Banasdairy products time to time is heartily 1%.

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Q-10. How the Banasdairy product compare to another dairy products give your opinion?

AMUL SHAKTI MILK

FACTOR RESPONDED PER(%)Very good 67 78Good 18 21Medium 1 1Bad 0 0Very bad 0 0

RESPONDED

78%

21%

1% 0%

0%

Very good

Good

Medium

Bad

Very bad

INTERPRETATION

This above chart shows Banasdairy products Amul Shakti Milk compare to another dairy product we can see in Banaskantha rural aria gets good marketing.78% retailer believe the AMUL SHAKTI is very good position 21% retailer believe good and only 1% retailer believe medium no one says bad position so we can say that AMUL SHAKTI MILK market well in Banaskhantha rural area compares to other dairy product.

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AMUL BUTTER MILK

FACTOR RESPONDED PER (%)Very good 52 61

Good 21 24Medium 13 15

Bad 0 0Very bad 0 0

AMUL BUTTER MILK

61%24%

15%

0%

0%

Very good

Good

Medium

Bad

Very bad

INTERPRETATION

This above chart shows Banasdairy products Amul Butter Milk compare to another dairy product we can see in Banaskantha rural aria gets good marketing. Most of retailer sales these products compare to other dairy product hear we see 61% retailer say AMUL BUTTER MILK in very good position 24% retailer say AMUL BUTTER MILK in good position 15% retailer say AMUL BUTTER MILK in medium position. And other factor not affected in market.

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AMUL SLIM & TRIM

Factor RESPONDED

PERCENTEGE (%)

Very good 15 18

Good 45 52Medium 18 21Bad 8 9Very Bad 0 0

INTERPRETATION

Here we see Amul slim & trim market good as well as medium position because of lack of advertisement of dairy product. 60% retailer say good. And 20% retailer says very good as well as medium other factor are 0% response.

RESPONDED

17%

53%

21%

9% 0% Very good

Good

Medium

Bad

Very Bad

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ICE- CREAM

Factor RESPONDED PERCENTEGE (%)Very good 17 20Good 53 62Medium 15 15BAD 0 0VERY BAD 0 0

RESPONDED

20%

62%

18%

0%

0%Very good

Good

Medium

BAD

VERY BAD

INTERPRETATION

The Above graph show ice cream market of Banasdairy good position 62% retailer say is good 20% retailer say very good and 18% says is medium because other market brand. our brand name is BANAS as well as AMUL.

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BANAS GHEE

Factor Very good Good Medium Bed Very bedResponded 50 24 12 0 0

INTERPRETATION

This above chart shows Banasdairy products Banas Ghee compare to another dairy product we can see in Banas kantha rural aria gets good marketing. Most of retailer sales this product compares to other dairy product because of three brands name BANAS GHEE.

RESPONDED (%)

59%27%

14% 0%0% Very good

Good

Medium

Bad

Very bad

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BANAS TEA

Factor Very good Good Medium Bad Very badRes. Pre… 5 25 35 5 1

INTERPRETATION

Here we can see Banas Tea market medium position because of lack of advertisement of dairy product and many competitor in market of tea so many of retailer not give good response about this products.

OTHER PR ODUCTS

Factor Very good Good Medium Bad Very badRes. Pre… 20 46 19 2 1

INTERPRETATION

The Other Products of Banas dairy are just like Amul cool, cheese, butter, curd, chocolate, and etc… are good position in all of market..23% retailer say very good 52% retailer say good 22% say medium.

RESPONDENT (%)

7%

35%

50%

7% 1% Very good

Good

Medium

Bad

Very bad

RESPONDED (%)

23%

52%

22%

2%

1%

Very good

Good

Medium

Bad

Very Bad

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Q-11 Do you find any problem Banas dairy products or with related quality or marketing?

Retailer view problem Yes NoProblem 70 12

INTERPRETATION

This above chart shows problem about dairy product and marketing related 85% retailer face many problem just like date problem, leakage problem in dairy products less advisement less profitability.

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Q-12 In all Banasdairy products which product profitable base on your experience?

Products A.S.Milk A.B.Milk AMUL S&T ICE CREAM

B.GHEE B.TEA OTHER

ALL PRO…

Profitable 20 7 5 3 35 5 25 50

Profitable

13%

5%

3%2%

23%

3%17%

34%

A.S.Milk

A.B.Milk

AMUL S&T

ICE CREAM

B.GHEE

B.TEA

OTHER

ALL PRO…

INTERPRETATION

This above chart shows how many products are profitable of Banasdairy show 34% retailer sales all of the Banasdairy products are profitable and 2 & 3% retailer says Amul slim &trim Banas tea not good profitable and other products medium profitable.

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Q-13 To improve the selling of Bnasdairy what dairy need to do?

Retailer view

Price Quality date Leakage Advertisement

Pre % 40 20 70 55 50

INTERPRETATION

This above chart shows retailer advice to improve the Banasdairy sales. We get lots of suggestion from the retailer 23% retailer say about leakage problem, 30% says about late & date problem 21%retailer say about advertisement 17% retailer say about price 9% retailer say about improve quality that all suggestion get from retailer sides and they want to applied.

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WEEKLY TURN OVER

TURN OVER RESPONDED

1000-25000 28

26000-50000 23

51000-100000 15

101000-500000 9

501000-1000000 7

1000000 ABOVE 4

TURN OVER

2823

159 7

4

3327

17

10 85

05

101520253035

RUPES

PE

R(%

)

RESPONDED

PER(%)

INTERPRETATION

In above chart show that dairy weekly turn over are no of retailer is in 33%Reteler turn over1000-25000,27%retailer turn over 26000-50000,17% retailer turn over 51000-100000,10% retailer turn over 1001000-500000,8% retailer turn over 501000-1000000 and 5% retailer turn over 1000000 above its total assume base of retailer information and approximate.

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10. FINDING

In distribution network I find lees product, miss behaviors of distributor

Banas dairy not interested in any body marketing activity.

BanasDairy has developed small pouch packing & bottle

Dairy do not any advertisement of any products.

Does not attention demand as well as problem to retailer expectation.

Many retailers face leakage & date problem in delivery of Banasdairy

Most of the Banas product not reaches in rural area with enough stock.

11. SUGGESTION

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Banas dairy improve product awareness.

Banas dairy need to provide schemes on “regular basis” to encourage the retailers.

Banas dairy grow the sales by providing instinct quality product and also developed new program to reach every home.

Provide fresh milk for small child.

Do more & more advertisement of all rural area of Banaskantha district

Determine the production of the main products Amul Shakti milk; ghee and butter milk find leakage problem and delivery problem so should try to solve it.

Provide enough stock to expectation of retailer.

Dairy should improvement its sales & distribution channel.

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13. BIBLIOGRAPHY

www.banasdairy.coop

www.banas.chirag.com

www.gogle.co.in

Philips kotler marketing management 12th editionDevid j. luck, Ronald s. rubbin Marketing research 7 edition.

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http://www.gogle.co.in/

http://www.banas.chirag.com/

http://www.banasdairy.coop/


Annexure

.

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QUESTIONNAIRE FOR RETAILER SURVEY

DEAR RETAILER, we are MBA students and we are collect information for only study intention. It would be kept confidential and neither used for any commercial proposes.

1. Do you selling the Banasdairy products?

( ) Yes ( ) No

If yes, so which are products doing you sales?

( ) AMUL SHAKTI MILK ( ) AMUL BUTTER MILK ( ) AMUL SLIM & TRIM( ) ICE – CREAM( ) BANAS GHEE( ) BANAS TEA ( ) OTHER

If no, so the goes question on no 7… 2. From above que...Given products, which another products do you expectation

From banasdairy?

3. By form above products, which products selling higher & lower selling?

( ) Higher selling ( ) Lower selling

4. In higher selling products so which are the factors responsiable for it?

( ) Fast availability( ) Resonable price( ) Good quality ( ) Other factors

5. In lower selling products so which are the factors responsiable for it?

( ) Higher price( ) Less availability( ) Quality problem( ) Other factors

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Am.sh.milk Am.Bu.milk Am.S & T Am.Ice-cre. Banas Ghee Banas Tea Other


6. In Que. 1 given products without product which products do you expectation from the Banasdairy milk & milk products?

7. If you are not selling the Banasdairy products. than why?

( ) Costly available( ) Less market( ) No information ( ) Quality problem( ) Other

8. From where are you getting Banasdairy products?

( ) By dairy( ) By dealer( ) By him self( ) Other way

9. How many time do you take to Banasdairy products?( ) 1 day( ) 2 to 5 days( ) 1 week( ) 15 days( ) More days

10. How the Banasdairy products compare to the another dairy products give your opinion?

PRODUCTS NAME

Very good

Good

Medium

Bad

Very bad

11. Do you find any problem in banasdairy products or with related quality or marketing?

( ) YES ( ) NO

IF YES,

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12. In all Banasdairy products which products profitable? Base on your experience

13. To Improve the Selling of Banasdairy What Dairy Need To Do?

RETAILER NAME: –

NAME OF THE SHOP: -

NAME OF VILLEGE: -

WEEKLY TURN OVER: - DATE - / /2008

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Banas Dairy Project

Documents

banasdairy product

bhatol banasdairy

banasdairy limited

rural marketing

project report

business management

butter milk

marketing manager mr