BAKERY AND BAKESHOP A micro-market analysis Group I: BJ BANZON SHERRIE BANZON VIVIAN DABU MYRA RIVERA Group I: BJ BANZON SHERRIE BANZON VIVIAN DABU MYRA RIVERA AGSB-Regis, AGSB CLARK
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BAKERY AND BAKESHOP
A micro-market analysis
Group I:
BJ BANZON
SHERRIE BANZON
VIVIAN DABU
MYRA RIVERA
Group I:
BJ BANZON
SHERRIE BANZON
VIVIAN DABU
MYRA RIVERA
AGSB-Regis, AGSB CLARK
Jiin Bakery
Friendship Hi-way, Angeles City
Commercial
area
Mostly Korean
establishments
Passersby going
to and from
Clarkfield and
Balibago,
Angeles City
Not much foot
traffic
Products – mostly
breads and cakes;
coffee, sodas, and juices;
and flavored icedrops
Price for breads –
between Php10 – Php65
Service – attentive &
fast
Facilities – clean
establishment; well-
ventilated; with tables
and chairs but no CR.
Jiin Bakery
Customers:
- 2 women (mid-
20s): soda and
bread
- a man (late 50s)
and a woman
(late 40s) –
coffee and bread
Length of stay –
30min.-1hr.
Date & time of visit
– 4:05p.m. June 7,
2011 POD – Korean breads
Jiin Bakery
PAN de MANILA
Middle, Ground Floor, SM-Clark
Commercial area
Food
establishments
around
Not much foot
traffic
Products – baked
breads; spreads;
bottled/canned
fish/fruit preserves;
coffee/choco;
milk/juices
Price – pandesal:
3.75/pc. small, 6.00/pc.
big, 6.25/pc. wheat;
other breads-between
Php17-65
Service – fast,
attentive, and
accommodating
Facilities – clean but
cramp; hot; no tables/
chairs/CR
PAN de MANILA
Customers
- 1 man late
50s
- 2 women
mid-50s
Product –pan de
sal
Length of stay –
few minutes
Time & date of
visit – 5:10 p.m.
June 7, 2011
PAN de MANILA
POD – pugon baked pan de sal
MICHELL’S BAKESHOP
Location: Balanga City
Located along City Center
Near Cathedral, Municipal Hall, Mall & School (STI)
Location is Good.
Covered with small
bamboo trees in front
Traffic: Heavy
Foot Traffic: Slightly
Heavy
Few customers inside
MICHELL’S BAKESHOP
Menu:
Breads, Assorted
Pastries & Cakes
Best Seller: Roti & Cakes
Roti: Php30/ pc
Cheesy Ensaymada: Php 28
Chocolate Ensyamada: Php28
Date & time of visit:
June 7, 2011
6:13- 6:29 pm
MICHELL’S BAKESHOP Speed of Service: Slow
Level of Service: Slighty Unattentive
Personnel : 2 persons
•Not much customer interaction
•No Upselling
FACILITIES
•Restroom located at Max’s Restaurant
•Cozy Ambience
Customer Profile:
7 Women
Age: 33-45 years old
Ordered: Slice Breads for School
Baon & Ensaymada
Red Ribbon
Commercial area
Food
establishments
around
Much foot traffic at
all times
Near SM-Hypermart, Ground Floor, SM-Clark
Red Ribbon
Products – baked
breads/cakes; cooked
food; coffee/juices/
sodas
Price for breads-
between Php15-312
Service – fast,
attentive, and
accommodating
Facilities – clean but
a little bit small;
with tables/ chairs
but no CR
Red Ribbon
Customers – mostly
families; women*
Saleable product –
cakes and cooked
food*
Length of stay – few
minutes to 30
minutes if dining in*
Time & date of visit
– 4:30 p.m., June 7,
2011
*based on previous visits POD – delicious & reasonably priced cakes
City of Balanga, Bataan
June 6, 2011
Time of Visit: 5:45- 6:09
(approximately 23 steps fr. Michell’s
kiosk)
Foot Traffic: Heavy
Traffic Flow : Heavy
Facilities:
Parking
Cool Security Guard
Many Varieties of Breads, Pastries &
Cakes
Manpower:
4 personnel
1 Security guard
Products :
Assorted Breads /Cakes
Pastries /Popcorns
Microwaveable viands
goldilocks
POD – affordable cakes and cooked food
Customer Profile:
48 Customer
9 Men (husbands)
39Women (mothers mostly)
Teachers
To buy baon treats and Cakes for
Special Occasions
Mostly ordered:
Macaroons/ Slice Bread & Cakes
Length of Stay:
People stay longer since there are more
varieties and the lines are longer
Level of Service: Attentive though lack of
change funds
Speed of Service: Fast
goldilocks
THE FRENCH BAKER
Commercial
area
Food
establishments
around
Much foot traffic
at all times
Main Entrance, Ground Floor, SM-Clark
THE FRENCH BAKER
Products – baked
breads; cooked food;
coffee/juices/sodas
Price for breads-
Php12-120
Service – fast and
attentive
Facilities – clean;
well-ventilated; with
tables and chairs
but no CR
THE FRENCH BAKER
Customers –
- 2 couples (mid-
60s)
- 1 woman (mid-
50s)
Ordered –breads
and cooked food
Length of stay –
- few minutes
-1 hr.- dining in
Time and date of
visit – 5:30 p.m.,
June 7, 2011 POD – affordable French breads
PERFECT LOAF
Commercial area
Food establishments
around
Much foot traffic at
all times
Nepo Mart Complex, Angeles City
PERFECT LOAF
Products – baked
breads/cakes; cooked
food; coffee/juices/sodas
Price for breads –Php13-
65
Service – fast, attentive,
and accommodating
Facilities – clean; well-
ventilated; with tables/
chairs/CR
PERFECT LOAF
POD – Kapampangan taste
Customers – mostly
30s and up
- 6 office workers;
- 1 family of 4;
- 2 couples/1 grp of 4
- 2 solo
Orders–bread/cakes/
slices and cooked food
& sandwiches
Length of stay – few
minutes-30 minutes if
dining in
Time & date of visit –
6:35p.m., June 7, 2011
Michell’s Goldilocks
Location Commercial Commercial
Pedestrians Many Many
Products Breads/cakes Breads/cakes; cooked food
Price for breads 10-75 14-130
Service Slow, attentive Fast and attentive
Facilities Sliding doors;
With table and chairs
CR is located at Max Restaurant
(same owner)
Clean, well-ventilated; with
tables and chairs but no CR
Customers Mostly late 30’s 9 male and 39 women (mostly
mothers)
Orders Bread and Pastries Pack of breads/cakes
Stay Few minutes Longer than necessary
Time of visit 7 persons 48 customers
POD Roti breads Affordable cakes and cooked food
Jiin Pan de Manila
Location Commercial Commercial
Pedestrians Many Many
Products Breads/cakes Breads/cakes
Price for breads 10-65 3.75-65
Service Fast, attentive Fast, attentive,
accommodating
Facilities Clean, well-ventilated; with
tables and chairs but no CR
Clean, well-ventilated; with
tables and chairs but no CR
Customers 2 women mid-20s and a man (late
50s) and a woman (late 40s) in a
business meeting
1 man (late 50s) and 2 women
(mid-50s)
Orders Coffee/Soda and bread Pan de sal
Stay Few minutes – 30 min. if dining
in
Few minutes
Time of visit 4 persons 3 persons
POD Korean breads Pugon-baked pan de sal
Red Ribbon French Baker Perfect Loaf
Location Commercial Commercial Commercial
Pedestrians Many Many Many
Products Breads/cakes; cooked
food
Breads/cakes; cooked
food
Bread/cakes; cooked food
Price for
breads
15-312 12-120 13-65
Service Fast, attentive,
accommodating
Fast and attentive Fast, attentive,
accommodating
Facilities Clean but small; with
tables and chairs but no
CR
Clean, well-ventilated;
with tables and chairs
but no CR
Clean, well-ventilated;
with tables/chairs/CR
Customers Mostly families; women* 2 couples (mid-60s)
and 1 woman (mid-
50s)
Families and friends;
office workers; students
Orders Cakes/cooked food* Breads and cooked
food
Bread/cake slices and
cooked food
Stay Few minutes – 30 min. if
dining in*
Few minutes-1 hour if
dining in
Few minutes-30 min. if
dining in
Time of visit 0 5 persons 20 persons
POD Delicious & reasonably-
priced cakes
Affordable French
breads
Kapampangan taste
THANK YOU!
Entrepreneurship class
Ateneo-Regis
AGSB Clark
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