Bajaj Discover Project

INTRODUCTION

Since the beginning of human civilization the needs and wants of non kind were

on the ascendancy. The effort of non through science and technology has

brought to the notice of the world many new products and services to satisfy the

innumerable wants of human beings. The efforts are containing even today to

create more and more substicated goods and articles for the sake of comfort and

luxury requirements of human beings. As the population increased the towns

and cities grew by many fold. The people are to another locality with the help

of different means of transportation. Which was evolved over the appears which

is the results of scientific research and development.

The public convey system available is unable to meet the demands of the public

which has promoted industrialists to many aware and market two wheeler's that

can be owned and run by an individual at this convenience and as and when

require. Thus, today we find in every look and corner of a village town or city

two wheelers used by the people. The increasing depends of the people on the

two wheelers or a mean of transport creates interest in anyone to undertake a

study of the two wheeler's segment of the transport system.

In the light of the two wheeler's significance in the life of a modern man and

woman the market survey report work entitled marketing of "Bajaj Discover

DTS -i" Davangere city with special reference to Jain Bajaj has been

undertaken. This market survey report work is an attempt to highlight the new

modes with scientific

Origination recently introduced to the market by removed automobile gains of

India "Bajaj Auto Ltd".

OBJECTIVES OF THE STUDY

Following are the main objectives of the study

1) To get through insight into the consumer behavior and buying materials.

2) To find the potential market for "Bajaj Discover DTS -i" in Davangere city

3) To know the consumer attitude towards "Bajaj Discover DTS-i"

4) To determine factors that influence the consumer's buying decisions of

"Bajaj Discover DTS -i"

5) To study the competitive condition’s is existence among different two

wheeler's

6) To provide suitable suggestions for the improvement of marketing efficiency

of "Bajaj Discover DTS -i"

7) To know the problems found by the dealer who is engaged in marketing of

"Bajaj Discover DTS -i"

SCOPE OF THE STUDY

1) To study the retreated to Davangere city.

2) The Scope of the study is to understand the problems of consumer's choice of

two wheeler's

3) The study is intended to know the potential market and the consumer attitude

towards two wheeler's in Davangere City with special reference to “Bajaj

Discover D.T.S.-i”

4) Comparison of marketing strategy by the Bajaj Auto with other firm.

5) Consumer survey can be confined to 50 responds only.

LIMITATION OF THE STUDY

1) The information provided by the company is assured to be authentic.

2) The data and opinion collected are assured to be objective.

3) This study was done through primary and secondary data

4) The information collected through questionnaire and interview is restricted to

50 responds.

5) Another limitation is time constraint

6) The opinion expressed by the respondents may have personal bios

RESEARCH METHODOLOGY

Responds were selected by using random sampling method, samples

Of 50 respondents are selected for the purpose of the study. The respondents

were selected mainly on the basis of occupation and qualification.

Data is collected through

1) Primary Data 2) Secondary Data

Primary Data:

It is collected through survey technique by forming a systematically drafted

questionnaire. Questionnaire is used as an instrument in Gathering and

collecting the primary data. The questionnaire prepared contains relevant that

are both close ended and open ended.

2) Secondary data:

There data are collected from published sources as magazines, newspaper's

books and also with the help of internet.

COMPANY PROFILE

The background of Bajaj company:

The Bajaj group is one of the top 10 business concerns in India its foot point

stretcher over a wide range of industries, spanning automobiles 12 wheelers

and the three wheelers, lighting iron and home appliances insurance, travel,

and finance.

It was founded in 1926 at a height of India’s movement for independent from

the birth the group has on illustrious history the integrity dedications

resourcefulness and determination today are often traced back of its bitch

during there days of relentless devotion to a common case, Jomanlar founder

of the group was a close confident and discipline of mahatma Gandhi in fact

gandgiji had adopted him as his son. This close relationship and his deep

involvement in the independence movement did not leave Jamalal Bajaj with

much time to spend on his newly launched business venture.

His son Kamalanayan Bajaj when he was 27 took over the rains of business

in 1942 he to be close to Gandhi and it was only after independence in 1947

that he was able to give his full attention to the business. Kamalanayan Bajaj

not only consolidated the group but also the flagship companies has gone up

form 72 million to rs.47.18 billion (US $ 936 million) its product portfolio

has expanded from one to and the brand has found a global market. He is one

of the Indian’s must distinguished business leaders and internationally

respected for his business acumen and entrepreneurial spirit.

Management profile:

Board of directors

Rahul Bajaj Chairman

Madura Bajaj Vice chairman and whole time

director

Rajiv Bajaj Executive director

Sanjiv Bajaj Executive director

D.D.S. Mehta Whole time director

Kantikumar R.Podar Director

Shekar Bajaj Director

D.J Bajaj Roa Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman kirloskar Director

Naresh Chandra Director

Nonoo panmai Director

Manish Kejriwal Director

P. Murari Director

Niraj Bajaj Director

Committees of the board:-

Audit committee

S.H. Khan ChairmanD.J. Balaji Roa Chairman

J.N. Godrej ChairmanNaresh Chandra ChairmanNonoo pamnani Chairman

SHARE HOLDER’S AND INVESTORS GRIEVANCE COMMITTEE:

D.J. Balaji roa ChairmanJ.N. Godrej Chairman

Naresh Chandra ChairmanS.H. Khan Chairman

Remuneration committee:

D.J. Balaji roa ChairmanS.H. Khan Chairman

Naresh Chandra ChairmanAuditors Dalal and shah

Charted accountantsInternational accounts K P M G

Cost auditors A.R. Raman cost central bank of India

Central bank of IndiaState bank of India

Citibank N4Standard chartedGrinloys bank

Bank of America

Registered under the Indian companies act vii of 1913:

Registered office workers Akrudi Pune 411035

Workers Akrudi Pune 411035

Bajaj nagar

bajaj Nagar , waluj Aurangabad

Chaka industrial Area, Ch=kan

Pune-411501

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and

the world's 4th largest two- and three-wheeler maker[citation needed]. It is based in

Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj (near

Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports

motorscooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1].

Over the last decade, the company has successfully changed its image from a

scooter manufacturer to a two wheeler manufacturer. Its product range

encompasses Scooterettes, Scooters and Motorcycles. Its real growth in

numbers has come in the last four years after successful introduction of a few

models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion[

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading

Corporation Private Limited. It started off by selling imported two- and three-

wheelers in India. In 1959, it obtained license from the Government of India to

manufacture two- and three-wheelers and it went public in 1960. In 1970, it

rolled out its 100,000th vehicle. In 1977, it managed to produce and sell

100,000 vehicles in a single financial year. In 1985, it started producing at

Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles

in a single financial year. In 1995, it rolled out its ten millionth vehicle and

produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1991 - Kawasaki Bajaj 4S Champion

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke

2000 - Bajaj Saffire

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear,

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Discover

2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220

DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)

Products

Some of the models that Bajaj makes (or has made including prototypes) are:

Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Motorcycles

Bajaj CT 100

Bajaj Discover

Bajaj Discover 110cc

Bajaj Discover DTS-i 125cc

Bajaj XCD 125 DTS-Si

Bajaj Discover DTS-i 135cc

Bajaj Pulsar 150 DTSi

Bajaj Pulsar 180 DTSi

Bajaj Pulsar 200 DTSi

Bajaj Pulsar 220 DTS-Fi

Bajaj Avenger

Upcoming Models

Bajaj Blade

Bajaj Sonic

BaJaJ Pulsar 300

Bajaj Discover 150

Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Bajaj Saffire

Bajaj Wave

Bajaj Legend

Bajaj Bravo

Kawasaki Eliminator

Bajaj Kawasaki Wind 125

Bajaj Kawasaki 4s Champion

Bajaj Kawasaki KB 100 RTZ

Bajaj Boxer

Bajaj Caliber

Bajaj Wind

Spinoffs and acquisitions

It has been reported that Bajaj is headed for a de-merger into two separate

companies: Bajaj Auto and Bajaj Finance. It is expected that the sum of the

parts created will be worth more that the current whole, as was the case in the

de-merger of Reliance Industries. [

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG

(holding company of KTM Sportmotocycles AG). The two companies have

signed a cooperation deal, by which KTM will provide the know-how for joint

development of the water-cooled 4 stroke 125 and 250 cc engines, and Bajaj

will take over the distribution of KTM products in India and some other

Southeast Asian nations.. Bajaj Auto said it is open to take a majority stake in

KTM and is also looking at other takeover opportunities. On the 8th of January

2008, Managing Director Rajiv Bajaj confirmed the collaboration and

announced Bajaj Auto's intention to gradually increase their stake in KTM to

25%.

Company Branches of Bajaj auto Ltd.:

Bajaj auto is the flagship company of the Bajaj group companies. The group

comprises of 27 companies and was founded in the year 1926. The Bajaj

group mainly deals with Bajaj auto ltd. Two and three wheeler’s Maharashtra

Scooters, finance steels, sugar, alcohols, Electrical, lamps, travelling,

consumer care in insurance like general insurance and life insurance.

THE FACTS AND FIGURES:

PERFORMANCES:

a) Sale of company new products during 2002-03 spirit, Bravo, Legend and

caliber was 35% of the total number of two wheeler sold during the period.

b) Sale of recently introduced sprit Scooter has crossed 6000 units per

month. This will be followed by an new scooter in the text quarter.

c) Four stroke form engine and rear engine three wheelers will be introduced

in the current quarter. Ultra low emission form strokes three wheelers field

by CNG and LPG are under development.

d) In motor cycles segment introduction new Boxer, At, CT and caliber has

been very exchanging.

e) In 201 December Bajaj Pulsor introduced in chakan plant (Pune).

f) Commercial production of “Bajaj Discover” bike connected at Akrudi

plant (Pune) on 2004.

PRODUCT PROFILE:-

Introduction

Bajaj has always taken the credit for starting “motor cycle” revolution with its

popular model “Discover” when it was launched it gives buyer peace of mind

with its unique fuel efficiency riding comfort and most of all its reliability and in

any road condition.

“Bajaj Discover is a superb Example of redefining “the Indian motor cycle”

The most keenly watched segments of the beginning bike market is India has to

be the premium segment which very much many bike manufacturers have always

“importance often and debated about getting into however the cold hand of

reality has made many shun it. Some has been brave but haven’t done a proper

focused job and the result obviously didn’t either the manufacturer or the

performance segment many good because it threw up wrong reasons for the

segment not doing as well as it should have that the Indian bike user has got

used to power out puts of around 18 bhp and was looking for more was

becoming more apparent by the weak and along with performance be was also

demanding the latest trendy styles and detaining while crucially relegating fuel

efficiency not out of this orbit lower down in this priorities behind his bike

buying decisions.

One has to look a very long way in time to find a motor cycle from in Indian two

wheeler manufacturer. Which spoke if not screamed performance sure the rairyy

Yamaha, RD-350 is not what he have in mind for on affordable performance

bike if one looks at the Yamaha R-X-100 and also towards the Suzuki Shogun.

We found there was something undesirable about their appeal performance,

engine response especially in the former and sheer out right thirst form the letter

were hall marks of these two.

The Bajaj’s Discover is the right answer to the starved of performance in the

Indian bikers. It’s that tension filled lines hinting at a racy from being kept on a

least are evident the movement one sets eyes on it. This is as attitude to which is

a must have for a true biker especially if it also offers or posture which sets the

joins of the man at the controls a fire.

The Discover’s riding position is sportiest yet on an Indian machine with the

right hint body of mass up front via the near flat handle bars tank and the knees

straddling it in a most sensuous manner and one have superbly positioned fort

resets plus gear and brake levers which equate to a terrific riding position.

But many bikers with stylish looks have faired to stir thing up in a bikers mind

when the ignition key it turned on and the kick starter fires the motor cycle is

nothing without power and in this the Discover stands out in a class of its one.

Keeping things simple in the engine department is one ingredient to help it along

compared to sensible engineering which has seen the engine come up with strong

intervals backed up with less power sapping friction between moving parts.

Good ignition key it turned on the kick starter fires the motor into life on a motor

cycle is nothing without power and in this and in the Discover stands out In a

class of its one keeping things simple in the engine department is one. Ingredient

to help it along compared to sensible engineering which has see the 125 engine

come up with strong intervals backed up with less power shaping friction

between moving parts. Good ignition carburetion and a conscious effort to cut

out harsh vibes to aid in the riding pleasure.

The Discover bike is fully loaded with alloy rims this is a rock solid member of

the best looking bike in India. It D.T.S.i equipped gas charged shock absorber

and thicker section near type have made the discover good manner even better. A

buyer in this segment will not go on this classy Bajaj.

Technology:-

The gleaming all new Bajaj Discover is here now right travel at a new speed with

the platinum silver and sleek chrome graphics. You’ll be amazed how hard

everyone tries just to catch a fleeting glimpse of the matt finished black silencer

with chrome heat shields make your world glow with the multi to cal reflector.

Origin of Bajaj Discover:-

The Bajaj Discover begin with Japanese design consultancy Tokay R&D setting

the ball rolling with the initial concept sketches over 25 different approaches

were forwarded before “Rajiv Bajaj” who drove the design team zeroed in on the

concept on see here. The idea earlier was to do a pair bit some through provided

and the company decided to be a bit more adventurous in both engine capacity

and modern styling. The between sketches in both engine capacity and modern

styling the between sketches show new Bajaj styling team went on the refine the

Tokay R&D ideas while the colored sketches show the final shape evolving one

other import aspect which one can elaborate on is that barring the initial design

renderings every thing was done on computers making is one of the first truly

best market survey report executed in the Indians automobile industry.

Special features:-

The special features of “Bajaj Discover” are as follows.

Premium alloy wheels:-

“New aluminum alloy die cost wheels are fitted on Bajaj Discover up grade

bike”

Advantages of alloy wheels:-

1. They are light weight compared to convetional wheels, means reduction in the

rotating mass (unstrung weight), which is near the suspension, resulting in a

smooth drive.

2. These wheels could dissipate a greater amount of heat caused by the friction

from the brakes, which otherwise could cause cracks in the wheels

3. And the spokes, I believe, are merely for visual appeal as you suggested. Since

the alloy can be taken to any form and it will still retain its strength, depending

on the cars, the number of spokes differ.

4. There are small amounts of rigid metal present in the alloy of these wheels

which makes them stronger, resulting in a longer life.

Higher in weight.

Stronger and high resistive to impact.

Enhance aesthetic and study look of the bike.

Rust free.

Easy to clean and maintain

It’s very attractive.

Double shock absorbers:-

Enhanced damping action of rear suspension.

Give smooth ride on extreme road conditions.

Superb mileage:-

The Discover gives a wonderful mileage it gives 108 KM/liter

Technical specification:-

Engine 4 stoke, single cylinder natural air cooled.

Bore * stroke 53.0mm X45.0m

Engine displacement 99.27cc

Compression ratio 9.5 0.3

Idling speed 1300150 R.P.M ( in warm condition)

Maximum Net power 603K.W @ 7500 R.P.M.

Maximum Net Torque 8.05 N.M @ 4500 R.P.M.

Ignition System. Digital C P I

Spark Plug Champion PRZ9HC. microUR3AC.

Spark Plug gap 0.6 to 0.7 M.M

Lubricant /lubrication Wet sump forced.

Front brake Mech. Expanding shoe and drum type.

Rear brake Mech exp. Shoe and drum type.

Fuel capacity

Fuel 13.0 liter

Reserve 2.5 liter

Usable reserve 1.75 liter

Dimensions:-

Length 1990 M.M

Width 770M.M.

Height 1090 M.M

Wheel base 1275 M.M

Min turning radius 2040 M.M

Ground clearance 160. M.M

Tyre pleasure Front = 1.75 kg/cm (25 PSI)

Rear(solo)=200kg/cm( 28.psi)

Rear( pillin)= 225 kg/cm2(32PSI)

Electrical system:-

Electrical system

Head lamp

Turn single lamp

12 volts AC+DC

35/35 WHS 1

10W

Natural indicating lamp

High burn indicator lamp

Speedometer lamp

Fuel gage

Horn

Battery

Vehicle kerb weight

Gross vehicle weight

Maximum speed

Climbing ability

10W

3W

3W

3W

12v DC-2A

12v DC-Ah

113 Kg

243.kg

90km/hr(with a single rider68 kg)

25% (14%)

90km/hr. with a

single rider 68

Advantages of Bajaj Discover:-

1. It has superb advantages are of engine type which 99.27 cc which makes a

good road to be ruled by the Discover vehicle.

2. Comfort is a very important aspect on vehicle the Bajaj Discover is more

Sperry in nature extended high speed riding on the road.

3. The Discover bike has a super mileage.

4. There is absolutely no doubt that Bajaj Discover is the better looking with

large macho fax styli shed mask muscular stops and angles and alloy wheels

rider will fuel in live with it at the first sight.

5. When it’s come to brakes the front wheelers provided with hydraulic dise

brake which enable with rider to stop the bike effectively.

Comparison with splendor +

Performance and specification Bajaj Discover Splendor +

Ground

Fuel tank capacity

Kreb weight

Price

Engine

Eng displacement

Max power(net)

1275 mm

13 lit

113.kg

37.865

4 stroke single cylindered natural cooled

97.27.cc

6.03kw@ 7500 RPM

159mm

10.5lit

109kg

48000

Single cylinder

97.2 cc

7.5PS @% 8000

Bare stroke

Compression ratio

Idling speed

Front brake

Rare brake

Fuel tank capacity

Fuel

Reserve

Useable reserve

53.MM × 45.0 m

9.5 0.5:1

1350 1500RPM

Mech expanding shoe and drum type

Mech expanding shoe and drum type

13.0m lit

2.5lit

1.75 lit.

52.3/54.8 RP

9.0 0.1:0

------------

Air cooled

Telescope hydraulic fork hydraulic

spring.

Over all rating:-

The standing looking “Bajaj Discover” is a tough to defeat with amazing balance

of power and best mileage. This complete package is tough to beat with Bajaj

offering on unmatched dealer network and affordable spare parts.

Over all the not staff in all respects from millage front look from dis-placement

from power to from road grip so any choices is to switch on to Bajaj Discover

and enter in to the power waved and power bike.

Bajaj Discover is a leader I mileage and looks in the 100 cc. class. The Bajaj

Discover is resplendent in platinum silver color and shiny chrome graphics

enhanced by a contrasting matt black silencer and graphite tinted engine. Bajaj

Discover has sold more than 700,000 units within one year of the launch. In

April 2006. The Bajaj Discover as an entry level bike has fine details worked

over to provide a complete package. Some special features of this model include.

A large 13 lit. Fuel tank that saves frequent visits to the petrol pump.

17.5 inch wheels.

A sound and reliable battery.

Key cover in ignition and fuel tank.

Four speed gear box.

L shaped Kick start.

Torque expansion chamber for exhaust ( Bajaj patented)

Rider controls switch to shift between ‘power’ and ‘economy’ modes (patent

pending).

Rubber pad on foot brake.

Telescopic front suspensions increase rider comfort.

Twin SNS adjustable rear suspensions (Bajaj patented) comfort for both the

rider and the pillion rider.

TRICS III (throttle responsive ignition control system) engine wakes up

instantly even in chilling climates.

Looks

Brilliant platinum silver color with glued on shiny chrome graphics.

Scintillating chrome streaked blades on side panels.

Striking matt back epoxy finished silencer that contrasts sharply with the

silver and chrome.

Graphite tinted engine and crankcase that provides a mellow contrast to the

silver.

Flamboyant alloy metal wheels (optional) that give an imported look to, and

match with, the rest of the bike’s get up.

Stylish chrome heat shield and annular chrome rings on the console

Clear head lens.

Attractive lens blinkers and MFR lens.

Sleek rear panels with flowing polymer coated grab rail design.

Smart twin pod instrument cluster.

Speed and fuel gauges with concentric circles looks like etched glass.

Brushed aluminum cap topping the fuel tank.

Control

o Strong pick up, can travel uphill in third gear with a single rider and on2nd

gear with two riders.

o Automatic transmission –bike can be controlled simply by accelerator and a

brake.

o Exhaus TEC-Torque expansion chamber for exhaust system helps enhanced

torque at low revolutions bike can be run at low speeds without stalling the

engine or jerking.

o Engine power highest at 8.2bhp. at 7500rpm while engine torque is 0.82 kg at

4500 rpm.

o Ride control switch for throttle control

o Rubber pad on foot brake.

o Good brakes, including 130 mm drum brakes(optional) for both front and rear

wheels.

o 100cc keeps you front over speeding.

o Digital CDI &TRICS III ignition allows instant engine start up even in

chilling weather.

o Mesh type four speed gearboxes.

Comfort:-

Easy handling and braking.

Upright and relaxed riding posture.

Bigger dimensions improve stability and ride quality.

Wheelbase is four centimeter longer than CT-100.

L shaped kick start easier than C shaped ones.

Longer front forks.

130 mm drum brakes (optional) for both front and rear wheels.

Twin SNS (spring-N-spring) rear suspension makes it more comfortable both

for the rider and the pillion rider.

Telescopic front suspensions.

Horn sound is good and appealing, not irritating.

Gear changing is easy with 4 frontal gears to speed up and 4 back gears to

slow down.

Levers, grips mirrors and switchgears are of the finest quality.

Nimble handling adequate cornering, and quick turning.

Mileage and economy.

Mileage in new bikes starts with around 60km/l and known to reach 75-80

km/l by third servicing. 108km/l under standard test conditions of the

manufacturer.

Ride control switch allows fuel saving mode.

Proven highest mileage in 100cc category.

Four stroke air cooled single cylinder 99.27 cc squared under engine burns

fuel more efficiently and generates more power and better torque.

Low end torque aids in gaining high mileage,

Fuel gauge allows greater control over fuel consumption.

Tires are good and long lasting.

Low maintenance costs.

Unique oil indicator.

Economic both in the short run (Price) and in the long run (mileage and

maintenance)

History of dealer.

A Jain motor is the authorized dealer of Bajaj ltd. In Bareilly city. The firm

came into existence due to the efforts of Sri Vinod Jain and Ramesh Jain since 2

years.

The firm Jain motors is individual firm which came into being September 2006

the firm is exclusive show room which is situated in P.B. road near to Marwadi

temple in Bareillyunder the name of the “Jain Bajaj”. The show room is a

spacious one which provides for the exhibition and stocking motors serving is

also rendered for the benefit of customers.

Objectives of the firm.

The following are the objectives of the firm.

1. The market the various products coming form the house of Bajaj Motors

Ltd. In Bareillycity.

2. To achieve improved sales of Bajaj bikes year after year.

3. To provide satisfaction to the customers by offering products of Bajaj

Motors in concise of like and taste of the customers.

4. To render different of sales service to the satisfaction of customers.

5. To gain customer royalty.

6. To earn reasonable Market survey report.

Human resources:-

The company has sufficient number of staff and workers in the show room and

services centre to render services to the customers.

Staff pattern:-

Directors:-

1. Ramesh Jain.

2. Vinod Jain.

Sales executives:-

Mallikarjun

Praveen

Javeed

Santhosh

Vinay

AREA COVERED:-

The dealer firm is authorized by Bajaj and marketing its products in Bareilly

districts as there on no authorized dealers in these districts.

Objectives of the dealer:-

To promote and sell the Honda vehicles.

To create good will for the firm.

To provide good service to the customers.

To make customer satisfied after the vehicle purchase.

Service provided by the dealer to the customer:-

The dealer provides a reminder call for its customer. The customer whose free

service is there has to come with in the due date mentioned in the owner manual

according to the rules a the company for that purpose the dealer provides three

times reminder call for its customer for free service.

Further the dealer also provided and opportunity to keep the good relationship

with customer by making an enquiry over the phone regarding the service they

have got in the service station.

If there is any problem in the vehicle the customer has to come to service

station and get the vehicle serviced properly.

Along with them there are nearly 10-15 workers in the center who are

provided with a good salary and other allowances.

Sales analysis of Jain Bajaj

Year of 2009-2010 Number of vehicles sold

September 315

October 458

November 568

December 535

January 598

February 618

Sales performance.

The sales performance of a business is basic function particularly in a

commercial concern. The volume and the value of the sales and the consequent

margin of profit ultimately give the size of your business its pattern of

organization the financial and person’s problems.

The sales management in the items applied to the process of distribution the

goods from the produce to the ultimate user of consumer. It covers selling

advertising and sales promotion and risk taking, one of the effective ways to

improve in sales or in way are of your life for that matter, is to model the

behavior of what people who are already successful doing it are doing.

How to improve sales performance .

Prospecting

Successful people spend 45% of their time in prospecting activities that’s right,

45% cold calling networking researching new companies and people to speak to

is the single biggest area of time spent in sales activity. The lesson here is that

even once you are achieved a certain level of success in sale. You can’t

prospecting consistent prospecting is one of the most important things you can

do to get and to stay successful.

Presenting

20% of the sales people spend time in front of prospectus understanding

what the prospectus does and presenting solutions as to how their product or

service can help the prospect.

Product knowledge

Another 20% of time is spent on activities and skills related to product

knowledge and product malleability there is an important distinction between

product knowledge and product malleability. Product knowledge means

understanding the technical side of what your product or service does or how is

works. For example if you were selling silver products, product knowledge

means that have basic knowledge that you have a basic understanding of how to

use of silver in different products product malleability, on the other hand takes

product knowledge to much higher level in the real of product malleability, you

spend time studying the real world. Application and uses of your products or

service. It means understanding how your product can be adopted and use a in a

variety of situation that may not always be immediately obvious to the prospect.

Personnel and professional development

Successful people spend 15% of their time honing their skills through

classes, workshops, books, tapes, meeting with mentors and any other things

that will them improve.

Evaluation of sales performance

There are three reasons to evaluate or appraise the performance of sales

people.

They are:-

1. To measure performance against planned sales and marketing objectives

2. To distribute rewards for performance.

3. To guide the development of sales force.

Target for sales performance are set and they act as criteria for comparison with

the actual accomplishment sales quotas, expense control, personnel

development objectives are the casual target for the purpose of evaluation. It is

essential that are evaluation should be forward looking and aims at future and

improved performance.

Performance evaluation should be done periodically and promotion, pay

rise ,rewards should be offered to the deserving sales people forward looking to

positive evaluating and control enable salesman to severe self advancement or

developments.

Effective sales performance measures.

Sales man’s performance can be measured by number of factors, such as to

ability to sell a satisfactory volume ability to sell at profit, ability to sell at a low

cost ability to plan and organize his time and efforts ability to plan and organize

his time and efforts, knowledge of products policies customers and competition

ability to attract and hold customers etc.

MARKETING STRATEGY

Marketing is a comprehensive term, which includes human activity directed

towards satisfying needs and wants once the need is identified, the product or

service is produced, stored, promoted, transported, the terms of exchange

negotiated, price fixed and service assured. All these human activities will

constitute marketing.

The marketing mix refers to the maximum efforts. The combination, the

designing and the integration of the elements, of, marketing into a program of

mix which on the basis of appraisal of the market forces will best achieve the

objectives of an enterprise.

The effective marketing mix is determined by the firm’s management. The

fundamental determinant of companies success is the caliber of its management.

Management may be defined as the process of planning, organizing, directing,

and evaluating the efforts of a group of people towards a common goal.

MARKETING MIX

It is an important tool used by marketing to design the process of marketing in

an organization. It is a plan designed to analyses the marketing problems. The

concept of marketing is useful in designing a market one strategy to meet the

uncontrollable or to nullify there effects.

The marketing deals with the 4 important elements of marketing mix i.e.,

(4P's).

1. Product Mix

2. Place Mix

3. Price Mix

4. Promotion Mix

NEW PRODUCT DEVELOPMENT

The company has adopted the following steps in developing this new product.

A new product is the culmination of a process, a series of steps beginning with

generation of ideas and proceeding to the commercialization of full scale

marketing of the product. It is the general process that conceives, develops and

brings to the market the new product. There are six logical steps in this creative

process of new product development Viz.

1. Idea Generation:

The most keenly watched segment of the booming bike market in India has to

be the premium performance segment which very many bike manufactures have

always lusted after and debated about getting into. However the cold hand of

reality has made many shun it. Some have been brave but haven't done a proper

focused job & the results obviously didn't do either the manufacture or the

performance segment any good because it threw up wrong reasons for the

segment not doing as well as it should have.

That the India bike user had got used to power outputs of around 12bhp and was

looking for more was becoming more apparent by the week and along with

performance he was also demanding the latest trendy styles and detailing while

crucially, relegating full efficiency not out of his orbit-lower down in this

priorities behind his bike buying decision.

Then there was the matter of style and biking being most exciting segment,

every Indian bike failed to deliver, until Hero Honda tried to stir things up in

the lions with its CBZ. This bike truly was a major departure from the standard

Indian spec but it had staying with problems of different kind.

So you can see why no Indian motor cycle manufactures. TVS-Suzuki included

dared to go in for a machine, which embodied the three hiking highlights it was

expounded on in the introduction of this feature.

Then along come Bajaj Auto & gives as sheer heart-attack in the most

delightful way possible with a brace of performance machines, which have in

one, fell stroke completely taken Indian hiking to an altogether new plane.

2. Screening:

Screening is the 2nd stage of product development that eliminates the greatest

number of ideas from further consideration. It is the critical part of the

development activity. That is, even though the concept may be considered very

marketable, it may be viewed as inappropriate for a firm that is lacking specific

resources needed to produce and market it successfully.

Business analysis:

The 3rd major step in the new product development is that of business analysis.

It is an in depth study of the estimated economic feasibility of new product

ideas. It is an attempt to predict the economic the economic consequences of

the product for the company as a whole, it is assessing the profitability of a new

product idea that helps management in deciding whether to introduce the new

product, continue the development and the evaluation further or to drop the

idea. It is the evaluation of the product idea in-depth to determine its financial

competitive manufacturing and marketing viability in an

accepted business environment.

Steps in business analysis:

The three major steps are

a) Demand analysis

b) Cost analysis

c) Profitability analysis

3. Product development:

During the development stage- The product idea is converted into the tangible

physical! Product. This involves the design and formulation of the product and

development of a technically, and commercially viable method of manufacture.

Product development is a scientific and engineering task leading to the design

and building of prototype working models on one hand and functional testing

on the other.

Bajaj Discover is a 100 CC Motorcycle built by Bajaj Auto. It debuted in 2006.

Bajaj Discover is the latest 100cc bike from Bajaj Auto to take on TVS Star

City. The cheaper version will come for Rs 34,500, while the higher version of

Bajaj Discover will cost Rs 36,000 (ex-showroom prices, Delhi). Bajaj hopes to

sell about 75,000-80,000 units of Patinas a month.

The Bajaj Discover is based on the CT-100, but with a revised gearbox, fresher

body panels and optional alloy wheels. Bajaj also offers the Bajaj Discover 112

in the entry level segment. The entry-level segment is being strengthened by the

arrival of the Bajaj Discover. The company will use it new Pantnagar plant to

build the Discover.

It is very much visible that all the body panels, fairings, electronics of this bike

are borrowed from the successful Bajar Wind 125 Worldbike. It is debated

whether it was a wise decision to cease the productions of Wind 125 & Caliber

115. Both were highly successful machines & were the top selling models in

their respective segment when the production was cut. Both had exceptionally

efficient & smooth Kawasaki K-Tec engies. The smooth engines were quite

uncommon in India & were well received by the customers. The K-Tec engines

are no longer in use & Bajaj instead uses indigenously developed powerplants.

Bajaj Discover comes in platinum silver colour with dazzling chrome graphics.

It has unique streak designed side panels and optoprism headlens with clear lens

blinkers. Discover's levers, grips, mirrors and switchgear are of the finest

quality, and add to its exquisiteness.

Bajaj Auto has also announced plans to launch a dual-fuel bike which will run

on CNG/LPG as well as petrol. The bike is under development.

4. Test marketing:

Test marketing is the stage where the entire product and .marketing Program is

tried out for the first time in a small number of welt chosen and authentic sales

environment. Test marketing is normally the fast step in the development

process before a new product is launched either on regional or an nation level,

obviously, test marketing is a means of minimizing the risk of national or

original launched-

5. Commercialization:

Commercialization is the actual introduction of the product into the market

place, with all of the related decisions and resource commitments.

Commercialization is to implement the decision taken at earlier stage &

committing to the resources to implement new product strategy in other words,

raw-materials and components parts contacts are to be made with the suppliers,

channels of distribution are to be selected, manufacturing facilities equipment,

process must be get in operation sales people to be hired and trained,

advertising program is to be formulated. Thus, it is a commitment in terms of

finance and people. To achieve success in new product development following

are the guidelines.

1. Market requirements:

Successful innovators pay attention to the requirements of the market. They

undertake extensive and intensive market research.

2. Market intelligence:

Successful innovations pay close attention to all facts and practice of marketing

such as advertising, promotion, selling, packaging, branding technical literature

and so on.

3. Top management support:

Successful innovators have the wholehearted support of the people at the top in

the corporate hierarchy.

4. Good external communications:

Successful innovators have an open mine and external Communications. That

is, they keep in good and constant contact with institutions in science and

technology.

5. Diligent development work:

Successful innovators tend to perform their development work diligently and

efficiently rather than more quickly.

The new product fails in the market because of the following steps:-

1. Lack of product uniqueness

2. Poor planning

3. Poor timing

4 .Misguided enthusiasm

5. Product deficiencies

5.2 PRODUCT STRATEGY OR MIX

The product is the focus of marketing and it efforts product is the sum total of

physical and psychological satisfaction it provides to buyer.

Variables:

a. Product line and range

Product line is a group of closely related products which are able to satisfy a

class of need to be used together, to be sold to the same consumer groups to be

moved through same distribution channels or fall within a given price ranges.

Each firm has its own product line.

Product range on other hand, speaks of depth of specialization in terms of

varieties based on consumer pockets and functional requirements.

b. Product Design

The Marketing decision starts with designing the product in the way, which is

required by the target consumer. It is an important factor in the sale of many

products. The trend in product appearance is away from ornamentation and

leaning towards greater simplicity in form and construction products designed

properly to enhance their utility attractiveness of operation, safety and appeal

etc and increased sales volumes, etc.

c. Product quality

Establishment and control of quality standard is a basic step in

merchandising. These are established for products either by agreements among

producers or by law. These are based on factors like colour texture finish,

appearance etc.

Quality is an attribute, which is essential for a product to service in the market.

Bajaj Auto's are committed for the utilization of the best and most appropriate

technologies, applying the finest manufacturing disciplines to consistently give

customers the best value for their money.

PLACE STRATEGY OR MIX

Place or distributions mix stands for the matching arrangement for the smooth

flow of goods and services from the producers to consumers. It is concerned

with place time and possession utilities.

a) Transportation: A selection is to be made of the most efficient,

economical, rapid and dependable made of transport for the firms products

taking into account rail loads, motor trucks, inland waterways and railways

express. It is known fact that transport is creating place utility that widens

market and market ability for the product of the firm.

b) Ware housing: Ware housing has its own place in distribution of goods

that created time utility by adjusting supply and demand preserving or

conditioning the product and obtaining more favorable demand and market

price. Today storage involves 4 functions in distributing the goods viz.

Receiving, actually receiving and checking, unloaded include goods transfer to

warehouse, selecting.

c) Inventory levels:

Merchandising is responsible not only for what to make available but also to

know how much to produce. In determining amount of merchandise, to make

for inventory past and current and the anticipated future sales for the product

liner are to be considered. It is dependent on economic condition.

d) Channels of distribution:

Every, manufacturer of producer. Is faced with the problem of developing plans

and policies involving the choice of channels or channels of distribution for his

products. These plans and policies are related with the determine of the number

of middlemen to be used. Distribution and dealers to be complied on one hand

and franchise agreement stipulating the obligations of manufactures and

intermediaries and the legal implication involved in their relationship on the

other.

Bajaj auto's adopts good distribution policy to reach its product to its customer.

At the light in the process the products move from

Manufacturing unit to brand office. From brand office to dealers and finally,

from dealers to the ultimate users i.e., customers, Jain Bajaj receives the

products from brand office.

5.5 PRICE STRATEGY FOR MIX

Price is a marketing tool and helps in directing the product to a specific

consumer segment price is value of a product expressed in terms of money. It is

a powerful instrument in which both the buyers and sellers are keenly

interested. It is the price of product or a service that ensures a decent return on

investment, guarantees stable economic structure creates maintains and

extends market and market share.

a) Price policies and strategies:

The price policies and strategies are guidelines and the flames within which

management administers prices so to match them to market needs.

b) Terms of credit:

Credit by expanding a market can make new firms of production economically

worth while. The modem business is built up and expansion is based on the

credit. Credit it the breath of modem marketing efforts no firm can think of

surviving without this credit. It is a means of sales promotion, its significance is

in its contribution to efficient selling.

c) Terms of delivery: Delivery of the goods to the dealers and customers is

also of vital importance.

d) Margin: Margin, here refers to the difference between the final price paid by

the consumer and total cost incurred in making available to them the product or

service. This includes the margin of dealers and producers.

The prices are fixed by the management of bajaj auto's the dealer does not have

authority to fix up the price of the product fixes the prices he has to sell for that

price which is fixed by the management. The dealer only gets the commission

on certain profit from the company as per the agreement.

5.6 PROMOTION STRATEGY OR MIX

Promotion is a form of communication. In marketing effective communication

is absolutely necessary even though you have a good quality and brand product,

best package and also you offer a fair price. People will not buy your product, if

they have never heard of it and they are simply unaware of its existence

promotion efforts act as a powerful tool of its entire marketing program.

a) Advertising: Advertising is a very popular method of impersonal

communication using, its wide variety of media and media vehicles.

In planning advertising decisions must be made on the objectives to be achieved

the audiences to be reached etc.

b) Trade fairs and exhibitions: An exhibition is the huge congregation of

manufactures to dealers under a single roof for displaying demonstrating and

selling their products and a trade fair is a mammoth gathering of prospects

arranged by manufacturer and the dealers where fun and frolic and

entertainment are prominent.

c) Public relations: It involves the installation and maintenance of mutual

understanding between a firm and all that are likely to come in contract with it.

There sections of society" are customers, share holders administration staffs and

general public it attempts to portray the image and personality of organization.

It is an impression of delivery reciprocal understanding and goodwill.

Thus, the above dealt concepts are very useful i.e., weapons to make the

product very powerful in market by this the product can stand firmly in the

market.

ADVERTISEMENT

Meaning

Advertising is a persuasive communication to potential consumers or target

buyers in the market, it is intended to influence the buyers in the market and

create and increase in sales. Advertising is thus the method or mode of

carrying a massage to the customers or people to buy a product

5.70BJECTIVES OF ADVERTISING

The main goal of advertising is to stimulate exchange-sell goods and

services and create more consumption.

Make consumers aware of the brand or product and create on intention to

buy."Change the attitude of the consumers from disinterest in a product to a

state of interest and desire to buy.

Inform the market of a new product or an improved product or of an

existing product and its uses or entirely new idea to have a large market

share.

Build an image of the product in the market and create a permanent

market.

Help personal selling through non-personal communication.

Support other sales promotion efforts.

Force middlemen to handle the product.

Publicize some change in the market strategy.

Counteract prejudice or substitution.

Group of customers. Advertising supports a sales man's call or uncovers

Potential customers.

Media of Advertising

The following are the important advertising media

1. New papers: They are appropriate for announcing new products and

developments in existing products. They are suited to opportunity market due to

their frequency of publication.

2. Magazines: Magazines are designed to suit the reader. It has a longer life

and it also makes advertisement attractive.

3. Outdoor advertising: This is the oldest form of advertising and products

that need a wide appeal use this method. It is meant for moving population.

Some of kinds are posters- boards, neon signs, sandwich men, car cards, sky

writers, electric signs, etc.

AUDIO VISUAL ADVERTISING

Under this there are

a. Films: Film advertising is yet another medium of publicity characterized by

saved, motion, color and vision. It has wide coverage. I this it is possible to

demonstrate the product use.

b. Radio: It is also a mass advertising media but a non-visual one. Commercial

stations are step to help marketers to advertise their product.

c. Television: It is fast growing mass media and the message reaches all homes

having viewers, virtually adults and children are the audience, message is

conveyed through both eyes and ears.

RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper

well-organized research plan, it is impossible to complete the project and reach to

any conclusion. The project was based on the survey plan. The main objective of

survey was to collect appropriate data, which work as a base for drawing

conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research problem.

Research methodology not only talks of the methods but also logic behind the methods

used in the context of a research study and it explains why a particular method has been

used in the preference of the other methods

Research design:

Research design is important primarily because of the increased complexity in the market

as well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to

study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A

research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control

variance.

1.1 Sampling Techniques

The next step in research study after collecting data is the sampling process. When a

decision is made to use the sample, a number of factors must be taken into consideration.

The various steps involved in the sampling process are:

Identifying target population.

Determining sample frame.

Selecting sampling procedure.

Determine sample size.

Execute sampling

Obtaining information from respondents.

Generating information for decision making.

The target population in this study was the STUDENTS & EMPLOYEES.

The sampling technique had to be selected. There are two types of sampling

techniques:

Probability sampling

Non-probability sampling

Stratified Sampling

If the population from which a sample is to be drawn does not constitute a

homogenous group, then stratified sampling technique is applied so as to obtain a

representative sample. In this technique, the population is stratified into number of non-

overlapping sub populations or strata and sample items are selected from each stratum. If

the items selected from each stratum is based on simple random sampling, the entire

procedure, first stratification and then simple random sampling is known as stratified

sampling. The stratified sampling results in a more reliable and detailed information. The

researcher uses simple random sampling for selection of items from each stratum.

Data collection methods:

After the research problem, we have to identify and select which type of data is to

research. At this stage; we have to organize a field survey to collect the data. One of the

important tools for conducting market research is the availability of necessary and useful

data.

Primary data:

For primary data collection, we have to plan the following four important aspects.

Sampling

Research Instrument

Secondary Data - The Company’s profile, journals and various literature studies

are important sources of secondary data.

Data analysis and interpretation

1. Questionnaires

2. Pie chart and Bar chart

Questionnaires:

This is the most popular tool for the data collection. A questionnaire contains question

that the researcher wishes to ask his respondents which is always guided by the objective

of the survey.

Pie chart:

This is very useful diagram to represent data, which are divided into a number of

categories. This diagram consists of a circle of divided into a number of sectors, which

are proportional to the values they represent. The total value is represented by the full

create. The diagram bar chart can make comparison among the various components or

between a part and a whole of data.

Bar chart:

This is another way of representing data graphically. As the name implies, it consist of a

number of whispered bar, which originate from a common base line and are equal widths.

The lengths of the bards are proportional to the value they represent.

Preparation of report:

The report was based on the analysis and presented with the findings and suggestions.

The sample of the questionnaires is attached with the report itself.

DATA ANALYSIS AND INTERPRETATION OF SURVEY DATA

Table 1

Showing the qualification of the respondents.

Qualification No. of respondents percentage

S.S.L.C 10 10

P.U.C. 12 12

Graduation 72 72

Post graduation 06 6

Total 100 100

As per the above 100 respondents 72% are graduates 6% are post graduates

and12% PUC and 10% are S.S.L.C.

Graph showing the qualification of the respondents.

S.S.L.C. P.U.C. Graduation Post Graduation0

10

20

30

40

50

60

70

80

.

.

TABLE 2

The table showing occupation of the respondents.

Occupation No. of respondents Percentage

Student 60 60

Business 22 22

Profession 10 10

Employee 8 8

Total 100 100

Graph showing occupation of the respondents.

student business profession employee0

10

20

30

40

50

60

.

.

Here the above table address that our of 100 respondents 60% are students 22%

are business 10% are profession and 8% are employees.

Table 3 showing that monthly income of the respondents:-

Income in rupees No. of respondents Percentage

Below -5000 28 28

5000-10.000 30 30

10000-15000 14 14

15000 and above 28 28

Total 100 100

Graph showing the income per month of respondents :-

below 5000 5000-10000 10000-15000 15000 & above0

5

10

15

20

25

30

.

.

Out of 100 respondents the income level of 28% is below 5000 and is below

5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is 15000 and

above.

Table number 4

The table showing the classification of respondents on the basis of source of

information:-

Source of

information

No. of Respondents Percentage

Advertisements 60 60%

Dealer’s 20 20%

Friends 14 14%

News papers 6 6%

Total 100 100

Graph showing the classification of recordation’s on the basis of source of

information

advertisement dealer friends newspaper0

10

20

30

40

50

60

.

.

Table Number 5

The table showing the factor influencing the purchase of “Bajaj Discover”

Factors No. of respondents PercentagePrice 12 12

Brand Image 12 12Performance 38 38

Outlook and design 26 26Technology 12 12

Total 100 100

Graph showing the influencing factor where purchasing a “Bajaj Discover”

price brand image performance outlook & design

technology0

5

10

15

20

25

30

35

40

.

.

Out of 100 respondents price influenced 12% brand image 12% performance

38% out look and design 26% and technology 12%

Table 6

The table addresses the inferior factor:-

Showing consumer opinion regarding price:-

Price No. of respondents Percentage

High 24 24

Reasonable 72 72

Low 4 4

Total 100 100

THE GRAPH SHOWING CONSUMER OPINION REGARDING

PRICE:-

high reasonable low0

10

20

30

40

50

60

70

80

.

.

out of 100 respondents 24% says that the price is high and 4% says is low and

the range remaining 72% says is reasonable.

Table 7

Showing the superior factor and inferior factor in “Bajaj Discover”

Factor No. of respondents Percentage%

Low period 18 18

Performance 48 48

Outlook and design 20 20

After sales and 14 14

service

Total 100 100

The graph showing superior factor and inferior factor in “Bajaj Discover”

low period performance outlook sales and services0

5

10

15

20

25

30

35

40

45

50

.

.

Table 8

Factors No. of respondents

Percentage

Highly priced 35 35Low performance 15 15

Outlook and design 25 25 After sales and

service25 25

Total 100 100

The graph showing the inferior factor:-

highly priced low performance outlook and design after sales and services

0

5

10

15

20

25

30

35

.

.

Out of the respondents found inferior factor in that in 35% found that the

highly period 15% low performance 25% found that outlook and design and

25% found sales and service.

Table no.9

Showing consumer opinion regarding complaint in “Bajaj Discover”

Opinion No. of respondents Percentage

Yes 50 50

No 50 50

Total 100 100

the graph showing consumer opinion regarding complaint in “Bajaj

Discover”

yes no05

101520253035404550

.

.

TABLE 10

Showing consumer opinion regarding after sales and services from the dealer:-

Opinion No. of respondents percentage

Satisfactory 88 88

Un Satisfactory 12 12

Total 100 100

satisfactoy un satisfactory0

10

20

30

40

50

60

70

80

90

.

.

SUGGESTIONS:-

1) As the bike suffers from the few problems like fuel efficiency. The

respondents suggest that the company should take steps to improve the fuel

efficiency and other problems of the bike.

2) Some respondents are the opinion that their is problem of good grip in the

tiers used. Hence that they recommended for charge to provide better road grip.

3) Respondents suggest that the company should take initiative in selling up

more number of authorized services centers in different locality of the city.

4) Respondents feel that the price are “Bajaj Discover” model is high and

suggested that Is should be brought down so that more people can purchase it.

5) Few of the respondents are of the opinion that the owners sales service of the

dealer is not up to their expectation. Hence that the dealer’s should consider

bringing improvement is their services to their consumers.

6) Frequent changes of model are not like by the respondents.

7) It is also suggested that company should open an retail outlets in different part

of city for the distribution of spare parts.

Biblography

Marketing management = Philip kotler

Research methodology = C.RKothari

Website = www.bajajautos.com

Magazines = Auto car march 2010.

PERSONAL PROFILE

Name : ……………………….

Father’s Name: ……………………….

Occupation : ……………………….

Contact No. : ………………………..

Address : ………………………..

QUESTIONNAIRE

Table 1

Showing the qualification of the respondents.

Qualification No. of respondents percentage

S.S.L.C 10 10

P.U.C. 12 12

Graduation 72 72

Post graduation 06 6

Total 100 100

TABLE 2

The table showing occupation of the respondents.

Occupation No. of respondents Percentage

Student 60 60

Business 22 22

Profession 10 10

Employee 8 8

Total 100 100

Table 3 showing that monthly income of the respondents:-

Income in rupees No. of respondents Percentage

Below -5000 28 28

5000-10.000 30 30

10000-15000 14 14

15000 and above 28 28

Total 100 100

Table number 4

The table showing the classification of respondents on the basis of source of

information:-

Source of information No. of Respondents PercentageAdvertisements 60 60%

Dealer’s 20 20%Friends 14 14%

News papers 6 6%Total 100 100

Table Number 5

The table showing the factor influencing the purchase of “Bajaj Discover”

Factors No. of respondents PercentagePrice 12 12

Brand Image 12 12Performance 38 38

Outlook and design 26 26Technology 12 12

Total 100 100

Table 6

Showing consumer opinion regarding price:-

Price No. of respondents Percentage

High 24 24

Reasonable 72 72

Low 4 4

Total 100 100

Table 7

Showing the superior factor and inferior factor in “Bajaj Discover”

Factor No. of respondents Percentage%

Low period 18 18

Performance 48 48

Outlook and design 20 20

After sales and

service

14 14

Total 100 100

Table 8

Factors No. of respondents PercentageHighly priced 35 35

Low performance 15 15Outlook and design 25 25

After sales and service

25 25

Total 100 100Table no.9

Showing consumer opinion regarding complaint in “Bajaj Discover”

Opinion No. of respondents Percentage

Yes 50 50

No 50 50

Total 100 100

TABLE 10

Showing consumer opinion regarding after sales and services from the dealer:-

Opinion No. of respondents percentage

Satisfactory 88 88

Un Satisfactory 12 12

Total 100 100