Bajaj Project - 2000

Market Research of BajajMarket Research of Bajaj

A SUMMER TRAINING PROJECT REPORTA SUMMER TRAINING PROJECT REPORT

ONON

BAJAJ AUTO PVT LTD.BAJAJ AUTO PVT LTD.

PREPARED BYPREPARED BYPankaj Sankharva (M.B.A. 1Pankaj Sankharva (M.B.A. 1stst Year) Year)

Chirag Manek (M.B.A. 1Chirag Manek (M.B.A. 1stst Year) Year)

R.K. COLLEGE OF BUISNESS MANAGEMENTR.K. COLLEGE OF BUISNESS MANAGEMENT

RAJKOT. (GUJARAT)RAJKOT. (GUJARAT)MAY – JUNE 2006.MAY – JUNE 2006.

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I Pankaj Sankharva undersigned the student of M.B.A 1 s t

Year . Of R.K. college of Business Management here by

declares that the project work presented in this reports is my

own work & has been carried out under supervision of Mr.

Kumara Anjaria, Sales Manager of “Automotive

Manufacturers Pvt Ltd” at Rajkot. It is a authorize

showroom and service station of Bajaj Auto .

Date:-

Place :- Mr. Pankaj Sankharva

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n today’s competitive world the practical study forms an

important part in each and every professional course. The

MBA is a course in which the theoretical knowledge is backed

by the practical study. That study is in the form of project.

The Summer Training Project is one of the important parts of

the curriculum. And each and every student has to work for

the project. The summer project enables the students to know

more about the application of theoretical knowledge. The

current situation of the market is made known to the students

when they undertake the project. The project gives better

insides into the application part of the theory. The companies

in an industry and their operations can be better known by the

students when they analyze the data, and prepare the grand

project.

I

This project is on the analysis of Two Wheeler market of

Bajaj, Services of Bajaj dealer and Customer Perception as

compared to Hero Honda. We have analyzed the industry very

deeply and carefully project.

One can know about the current scenario of the Indian Two

wheeler industry in India. This project enables the reader to

have a look at the position of the Two Wheeler companies of

the country.

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his is really a matter of pleasure for us to prepare a

project report as it was included in our course by the

Saurashtra University. It gave us the opportunity to learn

things practically what we learnt enterprise and their impact

on the working of the company.

T

It really gives us pride to first thanks to the Sales Manager of

“Automotive Mfrs Pvt Ltd”, Mr. Kumar Anjaria that give

us the chance to make analysis of “ Bajaj auto’s” vehicle and

he also guide us through out our project. He give many Ideas,

Knowledge, Suggestions from his pool of knowledge and also

by sharing his valuable experiences in the field area.

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SR. NO.

PARTICULARSPAGE

NO.

1 OVERVIEW OF AUTOMOBILE INDUSTRY 7

2 GENERAL PROFILE OF BAJAJ AUTO 19

3 FINANCIAL RESULT OF BAJAJ AUTO 46

4 DEALERS PROFILE 52

5.1 PROFILE OF AUTOMOTIVE MFRS. PVT LTD 55

5.2 MARKETING DEPARTMENT 64

5.3 PERSONNAL DEPARTMENT 72

6 RESEARCH METHEDOLOGY 85

7 RESEARCH FINDING & CONCLUSION 110

8 SUGGESTIONS 113

9 BIBLIOGRAPHY 115

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he History of the automobile actually began about 4,000

years ago when the first wheel was used for transportation in

India. Several Italians recorded designs for wind-driven vehicles.

The first was Guido da Vigevano in 1335. It was a windmill-type

drive to gears and thus to wheels. Vaturio designed a similar

vehicle that was also never built. Later Leonardo da Vinci designed

clockwork-driven tricycle with tiller steering and a differential

mechanism between the rear wheels.

T

In the early 15 th century, the Portuguese arrived in China and the

interaction of two cultures led to a variety of new technologies,

including the creation of a wheel that turned under its own power.

By the 1600s, small steam-powered engine models were developed,

but it was another century before a full-sized engine-powered

vehicle was created.

A Catholic priest named Father Ferdinan Verbiest is credited to

have built a steam-powered vehicle for the Chinese Emperor Chien

Lung in about 1678. There is no information about the vehicle, only

the event. Since James Watt didn’t invent the steam engine until

1705, we can guess that this was possibly a model vehicle powered

by a mechanism like Hero’s steam engine-a-spinning wheel with

jets on the periphery.

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Although by the mid-15 th century the idea of a self-propelled

vehicle had been put into practice with the development of

experimental vehicles powered by means of springs, clockworks,

and the wind,

Nicolas-Joseph Cugnot of France is considered to have built the

first true automobile in 1769. Designed by Cugnot and constructed

by M.Brezin, it is also the first vehicle to move under its own

power for which there is a record. Cugnot’s three-wheeled steam-

powered vehicle carried four persons and was meant to move

artillery pieces. It had a top speed of a little more than 3.2 km/h (2

mph) and had to stop every 20 minutes to build up a fresh steam.

Evans was the first American who obtained a patent for “a self-

propelled carriage.” He, in fact, attempted to create a two-in-one

combination of a steam wagon and a flat-bottomed boat, which

didn’t receive any attention in those days. During the 1830’s, the

steam vehicle had made great advances. But stiff competition from

railway companies and crude legislations in Britain forced the poor

steam vehicle gradually out of use on roads.

Carl Benz and Gottlieb Daimler, both Germans, share the credit of

changing the transport habits of the world, for their efforts laid the

foundation of the great motor industry, as we know it today. First,

Carl Benz invented the petrol engine in 1885 and a year later

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Daimler made a car driven by motor of his own design and the rest

is history.

Daimler’s engine proved to be a great success mainly because of its

less weight that could deliver 1000rpm and needed only very small

and light vehicles to carry them.

France too had joined the motoring scenario by 1890 when two

Frenchmen Panhard and Levassor began producing vehicles

powered by Daimler engine, and Daimler himself, possessed by the

automobile spirit, went on adding new features to his engine. He

built the first V-Twin engine with a glowing platinum tube to

explode the cylinder gas-the very earliest form of sparking plug.

Charles Duryea built a motor carriage in America with petrol

engine in 1892, followed by Elwood Haynes in 1894, thus paving

the way for motorcars in that country.

For many years after the introduction of automobiles, three kinds of

power sources were in common use: steam engines, gasoline or

petrol engines, and electric motors. In 1900, over 2,300

automobiles were registered in New York, Boston, Massachusetts,

and Chicago. Of these, 1,170 were steam cars, 800 were electric

cars, and only 400 were gasoline cars.

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In ten years from the invention of the petrol engine, the motorcar

had evolved itself into amazing designs and shapes. By 1898, there

were 50 automobile-manufacturing companies in the United States,

a number that rose to 241 by 1908. In that year, Henry Ford

revolutionized the manufacture of automobiles with his assembly-

line style of production and brought out the Model T, a car that was

inexpensive, versatile, and easy to maintain.

Herbert Austin and William Morris, two different carmakers,

introduced mass production methods of assembly in the UK, thus

paving the way for a revolution in the automobile industry. Austin

Seven was the world’s first practical four-seater ‘baby car’ which

brought the pleasures of motoring to many thousands of people who

could not buy a larger, more expensive car. Even the ‘bull-nose’

Morris with front mounted engine became the well-loved model and

one of the most popular cars in the 1920s.

Automobile manufacturers in the 1930s and 1940s refined and

improved on the principles of Ford and other pioneers. Cars were

generally large, and many were still extremely expensive and

luxurious; many of the most collectible cars date from this time.

The increased affluence of the United States after World War II led

to the development of large, petrol-consuming vehicles, while most

companies in Europe made smaller, more fuel-efficient cars.

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ndia is the second largest manufacturer and producer of

two-wheelers in the world. It stands next only to Japan and

China in terms of the number of two-wheelers produced and

domestic sales respectively.

I

The Indian two-wheeler industry made a small beginning in

the early 50s when Automobile Products of India (API)

started manufacturing scooters in the country. Until 1958, API

and Enfield were the sole producers.

In 1948, Bajaj Auto began trading in imported Vespa scooters

and three-wheelers . Finally, in 1960 , it set up a shop to

manufacture them in technical collaboration with Piaggio of

Italy. The agreement expired in 1971.

In the initial stages, the scooter segment was dominated by

API, it was later overtaken by Bajaj Auto . Although various

government and private enterprises entered the fray for

scooters, the only new player that has lasted

till today is LML.

Under the regulated regime, foreign companies were not

allowed to operate in India. It was a complete seller market

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with the waiting period for getting a scooter from Bajaj Auto

being as high as 12 years .

The motorcycles segment was no different, with only three

manufacturers viz Enfield, Ideal Jawa and Escorts . While

Enfield bullet was a four-stroke bike , Jawa and the Rajdoot

were two-stroke bikes. The motorcycle segment was initially

dominated by Enfield 350cc bikes and Escorts 175cc bike .

The two-wheeler market was opened to foreign competition

in the mid-80s . And then market leaders - Escorts and Enfield

- were caught unaware by the onslaught of the 100cc bikes of

the four Indo-Japanese joint ventures. With the availability of

fuel efficient low power bikes, demand swelled, resulting in

Hero Honda - then the only producer of four stroke bikes

(100cc category), gaining a top slot.

The first Japanese motorcycles were introduced in the early

eighties. TVS Suzuki and Hero Honda brought in the first

two-stroke and four-stroke engine motorcycles respectively.

These two players initially started with assembly of CKD kits,

and later on progressed to indigenous manufacturing. In the

90s the major growth for motorcycle segment was brought in

by Japanese motorcycles, which grew at a rate of nearly 25%

CAGR in the last five years.

The industry had a smooth ride in the 50s, 60s and 70s when

the Government prohibited new entries and strictly controlled

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capacity expansion. The industry saw a sudden growth in the

80s. The industry witnessed a steady growth of 14% leading to

a peak volume of 1.9mn vehicles in 1990.

The entry of Kinetic Honda in mid-eighties with a variometric

scooter helped in providing ease of use to the scooter owners.

In 1990 , the entire automobile industry saw a drastic fall in

demand . This resulted in a decline of 15% in 1991 and 8% in

1992 , resulting in a production loss of 0.4mn vehicles. Barring

Hero Honda, all the major producers suffered from recession

in FY93 and FY94. Hero Honda showed a marginal decline in

1992.

The reasons for recession in the sector were the incessant rise

in fuel prices, high input costs and reduced purchasing power

due to significant rise in general price level and credit crunch

in consumer financing. Factors like increased production in

1992, due to new entrants coupled with the recession in the

industry resulted in companies either reporting losses or a fall

in profits.

India is one of the very few countries manufacturing three-

wheelers in the world. It is the world's largest manufacturer

and seller of three-wheelers . Bajaj Auto commands a

monopoly in the domestic market with a market share of

above 80%, the rest is shared by Bajaj Tempo, Greaves Ltd

and Scooters India.

The total number of registered two-wheelers and three-

wheelers on road in India, as on March 31, 1998 was 27.9mn

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and 1.7mn respectively. The two wheeler population has

almost doubled in 1996 from a base of 12.6mn in 1990.

he composition of the two-wheeler industry has

witnessed sea changes in the post-reform period. In

1991, the share of scooters was about 50 per cent of the total

2-wheeler demand in the Indian market. Motorcycle and moped

had been experiencing almost equal level of shares in the total

number of two-wheelers. In 2003-04, the share of motorcycles

increased to 78 per cent of the total two-wheelers while the

shares of scooters and mopeds declined to the level of 16 and

6 per cent respectively. A clear picture of the motorcycle

segment's gaining importance during this period is exhibited

by the Figures 1, which give the annual growth during the

period 1993-94 through 2003-04.

T

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he Indian two-wheeler industry has undergone a

significant change over the past 10 years with the

preference changing from scooters and mopeds to motorcycles.

The scooters segment was the largest till FY1998, accounting

for around 42% of the two-wheeler sales (motorcycles and

mopeds accounted for 37% and 21 % of the market

respectively, that year). However, the motorcycles segment

that had witnessed high growth (since FY1994) became larger

than the scooter segment in terms of market share for the first

time in FY1999. Between FY1996 and 9MFY2005, the

motorcycles segment more than doubled its share of the two-

wheeler industry to 79% even as the market shares of scooters

and mopeds stood lower at 16% and 5%, respectively.

T

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s the following graph indicates, the Indian two-wheeler

industry is highly concentrated, with three players-Hero

Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and

TVS Motor Company Ltd (TVS) - accounting for over 80% of

the industry sales as in 9MFY2005. The other key players in

the two-wheeler industry are Kinetic Motor Company Ltd

(KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML),

Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd

(Majestic Auto), Royal Enfield Ltd (REL) and Honda

Motorcycle & Scooter India (P) Ltd (HMSI).

A

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Although the three players have dominated the market for a

relative long period of time, their individual market shares

have undergone a major change. Bajaj Auto was the

undisputed market leader till FY2000, accounting for 32% of

the two-wheeler industry volumes in the country that year.

Bajaj Auto dominance arose from its complete hold over the

scooter market. However, as the demand started shifting

towards motorcycles, the company witnessed a gradual erosion

of its market share. HHML, which had concentrated on the

motorcycle segment, was the main beneficiary, and almost

doubled its market share from 20% in FY2000 to 40% in

9MFY2005 to emerge as the market leader. TVS, on the other

hand, witnessed an overall decline in market share from 22%

in FY2000 to 18% in 9MFY2005. The share of TVS in industry

sales fluctuated on a year on year basis till FY2003 as it

changed its product mix but has declined since then

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he Bajaj Group came into existence in 1926 , during the

turmoil and the heady euphoria of India’s freedom

struggle. Jamnalal Bajaj, founder of the group , was a close

confidant and disciple of Mahatma Gandhi, and was deeply

involved in the effort for freedom. The integrity, dedication,

resourcefulness and determination to succeed which are

characteristic of the company today, are often traced back to

its birth during those long days of relentless devotion to a

common cause.

T

Kamalnayan Bajaj , the eldest son of Jamnalal Bajaj , at the

age of 27, he took over the reins of business in 1942 . Putting

the Nation before business, he devoted himself to the latter

only after India achieved independence in 1947. and then after

he was able to give his full attention to the business.

Kamalnayan Bajaj not only consolidated the group, but also

diversified into various manufacturing activities, elevating the

group to the status it enjoys till this day.

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At present Chairman and Managing Director of the group,

is Rahul Bajaj, took charge of the business since 1965 and is

recognized as one of the most outstanding business leaders in

India. As dynamic and ambitious as his illustrious

predecessors, he has been recognized for his achievement at

various national and international forums.

Baja is currently India’s Largest Two and Three Wheeler

manufacturer and one of the biggest in the world. Under

Rahul Bajaj’s leadership, the turnover of the Bajaj Auto the

flagship company has gone up from Rs.72 million to Rs.46.16

billion (USD 936 million), its product portfolio has expanded

from one to and the brand has found a global market. He is one

of India’s most distinguished business leaders and

internationally respected for his business acumen and

entrepreneurial spirit.

.

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ajaj Auto is the flagship of the Bajaj group of

companies. The group comprises of 27 companies and

was founded in the year 1926. The companies in the group are:

B

Bajaj Auto Ltd. Mukand International Ltd.

Mukand Ltd. Mukand Engineers Ltd.

Bajaj Electricals Ltd. Mukand Global Finance Ltd.

Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.

Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.

Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.

Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.

Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.

Hind Lamps Ltd. Jeevan Ltd.

Bajaj Ventures Ltd. The Hindustan Housing Co Ltd.

Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.

Hind Musafir Agency Pvt Ltd. Stainless India Ltd.

Bajaj Allianz General Insurance Company Ltd.

Bombay Forgings Ltd.

Bajaj Allianz Life Insurance Company Ltd.

-

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http://www.bajajauto.com/aboutbajaj/group.asp#28




























http://www.bajajauto.com/aboutbajaj/group.asp#bajaj

Rajiv Bajaj


Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Vice President

Sanjiv Bajaj Executive Director

Klaus Biskup President (South East

Asia)

Ranjit Gupta Vice President

(Insurance)

C P Tripathi Vice President (Operations)

N H Hingorani Vice President (Materials)

Kevin D'sa Vice President (Finance)

Pradeep Shrivastava Vice President (Engineering)

S Sridhar Vice President (Mktg & Sales)

V S Raghavan Vice President(Corp.

Finance)

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Rahul Bajaj

http://www.bajajauto.com/aboutbajaj/profile.asp#vsankara

http://www.bajajauto.com/aboutbajaj/profile.asp#ssridhar

http://www.bajajauto.com/aboutbajaj/profile.asp#pradeeps

http://www.bajajauto.com/aboutbajaj/profile.asp#kevin

http://www.bajajauto.com/aboutbajaj/profile.asp#nhhingorani

http://www.bajajauto.com/aboutbajaj/profile.asp#cptripathi

http://www.bajajauto.com/aboutbajaj/profile.asp#ranjit


S Ravikumar Vice President (Busi.

Dev)

K Srinivas Vice President (HR)

Abraham Joseph General Manager (R& D)

ajaj has a main plant at Pune. Company produce all bike

from its main plant by assembling the parts which is

purchased from different source and manufactured. Bajaj

Auto's have a three plants at Akurdi, Waluj and Chakan in

Maharashtra, western India.

B

Plant Location:

The Bajaj auto’s Three plant located at

1. Mumbai - Pune Road, Akurdi, Pune 411 035

2. Bajaj Nagar, Waluj, Aurangabad 431 136

3. MIDC, Plot No A1, Mahalunge Village, Chakan 410 501

Dist. Pune

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Company utilize this three plant as per its requirement.

Generally company produces a Different Product/Bike from

different plant

1. Akurdi :

Geared scooters, ungeared scooters and Bajaj

Discover

2. Waluj :

Bajaj CT100, Bajaj Wind 125 and three wheelers

3. Chakan :

Bajaj motorcycles - Pulsar and Discover

Company produced 2,194,799 vehicles in 2004-05.

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ajaj Auto has a technical tie-up with Kawasaki Heavy

Industries of Japan to produce a range of the latest,

state-of-art two-wheelers in India. Since the tie-up in 1986 ,

Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S

Champion, Boxer, Caliber, Caliber115, Wind125 and India's

first real cruiser bike, the Kawasaki Bajaj Eliminator .

B

A Fortune 500 company with a turnover of USD 10 billion

(Rs. 45,840 crore), Kawasaki Heavy Industries has crafted

new technologies for over a hundred years. These technologies

have redefined space systems, aircrafts, jet engines, ships,

locomotive, energy plants, construction machinery,

automation systems , apart from a range of high quality, high

reliability two-wheelers.

Kawasaki has given the world its legendary series of 600-

1200cc Ninja and 1600 Vulcan bikes . Straight from Kawasaki

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design boards, the Kawasaki Bajaj Eliminator redefines the

pleasure of "biking" in looks as well as performance

Bajaj Have technology Tie-up with Kawasaki from

1988 to 2003.

2006

15 Apri l Bajaj Platina launched

2005

December Bajaj Discover launched (New)

June Bajaj Avenger launched

February Bajaj Wave launched

2004

Sept/Oct Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

JanuaryBajaj unvei ls new brand identity , dons new symbol, logo and brand line

2003

October Pulsar DTS-i is launched.

October 1,07,115 Motorcycles sold in a month.

July Bajaj Wind 125 ,The World Bike, is launched in India.

February Bajaj Auto launched i ts Caliber115 "Hoodibabaa!" in the executive motorcycle segment.

2001

November Bajaj Auto launches i ts latest offering in the premium bike segment ‘Pulsar’ .

January The Eliminator is launched.

2000

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The Bajaj Saffire is introduced.

1999

Caliber motorcycle notches up 1,00,000 sales in record t ime of 12 months.

1998

June 7th Kawasaki Bajaj Caliber rol ls out of Waluj.

July 25th Legend, India’s f irst four-stroke scooter rol ls out of Akurdi.

October Spirit launched.

1997

The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw are introduced.

1995

November 29Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.

The Bajaj Super Excel is introduced while Bajaj celebrates i ts ten mil l ionth vehicle.

One mill ion vehicles were produced and sold in this financial year .

1994

The Bajaj Classic is introduced.

1991

The Kawasaki Bajaj 4S Champion is introduced.

1990

The Bajaj Sunny is introduced.

1986

The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.

5,00,000 vehicles produced & sold in a f inancial year.

1984

January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.

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1981

The Bajaj M-50 is introduced.

1977

The Rear Engine Auto rickshaw is introduced.

Bajaj Auto achieves production and sales of 1,00,000 vehicles in a single f inancial year.

1976

The Bajaj Super is introduced.

1975

BAL & Maharashtra Scooters Ltd. joint venture.

1972

The Bajaj Chetak is introduced.

1971

The three-wheeler goods carr ier is introduced.

1960

Bajaj Auto becomes a public l imited company. Bhoomi Poojan of Akurdi Plant.

1959

Bajaj Auto obtains l icence from the Government of India to manufacture two- and three-wheelers.

1948

Sales in India commence by import ing two- and three-wheelers.

1945

November 29Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited

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AVENGER DTS-I

Technical specification

Engine : Five Speed, 4 Strock

180 CC

Starting Sys : Kick start

(Elec. Start)

Tank : 14 Litter

Power : 16.5 BHP @8000rpm

ELIMINATOR


Engine : Five Speed, 7 Port

Torque


(Elec. Start)

Max Speed : 110 kmph (solo)

Power : 15.2 BHP @8500rpm

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DISCOVER DTS-I


Engine : Five Speed, 4 stroke,

111.63 cc


(Elec. Start)

Power : 7500rpm

Avg : 101 Km/L

Fuel Tank Capacity:

10 Liters(2.3 Liters of

Reserve

Suspension: (SNS) Spring in

Spring with hydraulic shock

absorbers

Weight : 117 Kg.

Breaks : Drum 130 mm diameter.

PULSAR DTS-I



150 cc / 178.60 cc


(Elec. Start)

Power : 8000rpm (15 BHP)

Avg : 55 Km/L

Fuel Tank Capacity:

18 Liters(2.3 Liters of

Reserve

Suspension: Triple rate spring,

Nitro Shock Observers

Weight : 137 Kg.

Breaks : Drum 135 mm diameter

Silencer : Exhaus TEC

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PLATINA



99.27 cc, S.I. Engine


Power : 7500rpm

Avg : 108 Km/L

Fuel Tank Capacity:

13 Liters(2.3 Litres of

Reserve

Suspension: SNS with hydraulic

shock absorbers

Weight : 113 Kg.

Breaks : Drum 130 mm diameter.

WIND - 125



124.6 cc (Air Cooled


Power : 10.8 BHP

Avg : 65 KM/L

Fuel Tank Capacity:

12.5 Liters(2.3 Liters of

Reserve

Weight : 121 Kg.

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CT – 100



99.27 cc, S.I. Engine


Power : 7500rpm

Avg : 109 Km/L

Fuel Tank Capacity:

10.5 Liters(2.3 Litres of

Reserve

Suspension: Spring in Spring

Weight : 109 Kg.

BOXER



99.35 CC


Power : 7.2 BHP

Avg : 102 KM/L

Weight : 109 Kg.

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CHETAK


Engine : Four gear, 4 stroke,

145.45 cc


Avg : 65 Km/L

WAVE DTS-I


Engine : Single Cylinder, 4 stroke

109.7 CC

Power : 8 BHP @ 7000 Rpm

Fuel Tank : 5 Litres

Weight : 110 Kg.

Suspension: Spring Single Shock

Absorbed & coaxial

spring

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Brand Ambassador:

The Bajaj Auto uses a different Brand Ambassador for each

bike for making a advertisement of its bike. The Bajaj auto

some time uses a Favorite Actor and New model as a Brand

Ambassador .

Mostly Bajaj Auto uses New Model as a Brand Ambassador.

Just one time company uses a Jacky Chain & Hero of Harry

Potter as a Brand Ambassador for a Bajaj Discover DTS-I .

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Punch line:

“Bajaj” has a unique Slogan and Logo , When Rahul Bajaj is

a Managing Director at that time Bajaj’s Slogan is:

Old Slogan : Value for Money for Years.

But after December 2003 , Rajiv Bajaj is a Vice Precedence

and Managing director , He give a New Slogan And Logo to

the company is.

Slogan : INSPIRING CONFIDENCE

Logo : Flying B

The “Bajaj” has a different punch line for each bike . The

following some are the punch line are.

Avenger: Feel Like God

Discover: Discover the Jaadoo.

Pulsar: Definitely Male

Platina: Jhalak Dikhlaja

CT-100: Bike Nahi, Jackpot

Wave: Make way for Happiness

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The Bajaj Auto Has Mainly Three Policy to provide better

satisfaction to his customer

1. Environmental Policy

2. Quality Policy

3. TPM Policy (Total Productivity Maintenance)

1. Environmental Policy:

(Towards creating and preserving a cleaner environment)

Bajaj Auto Ltd., manufacturer of two and three wheeler

vehicles is committed to prevention of pollution.

Towards this, Bajaj shall strive to:

• Create a proactive environment management system

that addresses all environmentally significant aspects

related to products and processes.

• Minimize the generation of waste and conserve

resources Through better technology and practices, and

Promote environmental awareness amongst employees

and motivate them to fulfill this commitments.

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2. Quality Policy:

Bajaj Auto believe in providing the best return value of

money to customer through better product and service.

The Bajaj Auto Provide quality, safety and service as

Productivity.

Quality shall be built into every aspect of work life and

business operations. Quality improvements and customer

satisfaction shall be the responsibility of every employee

3. TPM Policy:

Bajaj Auto adopt Total Productivity Maintenance as a

means of creating a safe and participative work

environment in which all employees target the

elimination of losses in order to continuously enhance

the capacity, flexibility, reliability and capability of its

processes, leading to higher employee morale and greater

organizational profitability.

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ajaj Auto Achieve several national, international

awards form different media, Government, and from

national safety council.

BBajaj Auto Receives Award from, India Trade Promotion

Organisation, ICICI Bank OVERDRIVE Awards, CNBC

AUTOCAR Awards, BBC World Wheels Award and also from

National Safety Council etc.

Here there are Three type of award that Baja Achieve in

different year:

Product Award Year

Bajaj Discover DTS-i - Bike of the Year and Design of the

Year 2005

2005

DTS-i Technology - Auto Tech of the Year 2004 2004

Bajaj Pulsar DTS-i Bike of the Year 2004 2004

Wind 125 Two Wheeler of the Year 2004 2004

Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best

Two Wheeler between Rs 45,000 to Rs 55,000

2003

Bajaj Boxer AT KTEC BBC World Wheels Award for Best

Two Wheeler under Rs 30,000

2003

Bajaj Eliminator - Most exciting bike of the year 2002

- 3838 -


Export Award Year

All India Trophy for Highest Exporter 19979-98

Focus LAC Award for Outstanding Performance 1998-99

All India Trophy for Highest Exporter 1997-98

Regional Top Exporter - Large Scale Manufacturer 1995-96

All India Special Shield - Consumer Durables 1994-95

Export Promotion 1976

Golden Jubilee Export Year Award 1976

Safety Award Year

Meritorious Performance in Industrial Safety

for three consecutive years

2001

Achieving Lowest Average Frequency Rate 2000-01

Achieving Longest Accident-free Period under Heavy

Engineering Industries Group

1998-99

Longest Accident-free Period 1992

Best Safety Performance 1989

- 3939 -


oday, competition is not only rife but also growing more

intense every year. Competitors are, the companies that

satisfy the same customer need. It is a simple task for a

company to identify its competitors, once a company identifies

its primary competitors, it must ascertain their strategies,

objectives, strengths and weaknesses and reaction pattern.

Whether competitors can carry out their strategies and reach

their goal depends on their resources and capabilities.

Companies’ closest competitors are those seeking to satisfy

the same customers and need and making similar offer. A

company should also pay attention to latent competitors who

may offer new or other ways to satisfy the same needs.

Manager needs to conduct a customer value analysis to reveal

the company’s strengths and weaknesses relative to

competitors.

T

Bajaj’s competitors are:

Hero Honda

Honda

LML

Kinetic

TVS

Yamaha

- 4040 -


Recruitment Policy:

Bajaj Auto give equal opportunity to employee. Selection

is based strictly on individual merit.

A large number of recruits are fresh engineers and

MBAs. Natural attrition is usually taken care of by

promotions and horizontal movements within the

organisation to provide career opportunities for its

employees

Recruitment:

Engineers: Bajaj Auto recruit Engineering Graduates

from reputed institutes from all over India. Bajaj Auto

enjoys an excellent reputation with all National Institutes

of Technology (NITs) and is among the preferred

employers for on-campus recruitment. The selection

process comprises a written test in technical, analytical

and logical reasoning, group discussion and personal

interview.

Management Graduates: Bajaj Auto recruit

management graduates from reputed management

institutes all over India. The selection procedure

comprises a written test in analytical and logical

reasoning, group discussion and personal interview.

- 4141 -


hen a particular company is interested in selling its

goods in the international market it is said to

undertake exports. For a company to increase the size of it s

market it has to first know the likes, dislikes, wants etc of the

customers staying in other countries.

W

The company appoint several person that handle export

division of company. The company appoint different person as

per geographical position.

o Middle East, Africa and Europe

o North and Latin America

o South East Asia

- 4242 -


The Bajaj Auto Has a wide Network of export. In countries

where Bajaj perceive a good market potential, the company

seek a tie up with one of the major industrial establishments,

which would be in a position to invest in the project and which

would also entail manufacturing activities apart from

marketing, distribution and after sales services through a well-

established nation-wide network

Distribution network covers 50 countries

Dominant presence in Sri Lanka, Mexico, Bangladesh,

Columbia, Guatemala, Peru, Egypt, Iran and Indonesia

Largest exporter of three-wheelers; over 75,297 units

exported in 2005-06

250,204 units exported in 2005-06

27 per cent growth in total exports over 2005-06

Growth in Export:

- 4343 -


Bajaj Auto continued to be India’s largest exporter of two

and three wheelers. During 2005-06 , it exported 250,204 two

and three-wheelers—which represented a growth of 27 per

cent over 2004-05 .

- 4444 -


- 4545 -


Highlights of the Year 2005-06

Motorcycles sales – 1.91 million – 32% Growth

2 & 3-Wheeler sales – 2.28 Million

25% Growth.

Turnover Rs. 81.06 billion: 28% Growth

compared to last year.

Profit before tax Rs. 15.81 Billion 45% Growth


Net profit Rs. 11.23 billion – 47% Growth


- 4646 -


A. During the year a cruiser bike Bajaj Avenger DTS-i and

Bajaj Discover 110cc were launched. Bajaj CT 100 was

upgraded with ExhausTEC and SNSsuspension while

the Pulsar 180 was upgraded in terms of looks.

B. ‘SEGMENT LEADER’ in the performance segment.

Bajaj Pulsar twins crossed cumulative landmark sale of

‘ONE MILLION’ .

C. ‘SEGMENT LEADER’ in the new 125cc category of the

value segment. The Bajaj Discover DTS-i sold over

330,000 vehicles during the year. In the value segment

the new Bajaj Discover 110cc that was launched in

December 2005 sold over 113,000 vehicles . To combat

the intense competition in the value segment and to set

new style benchmarks, a new bike the ‘BAJAJ

PLATINA’ was launched in April 2006 .

D. ‘SEGMENT LEADER’ in the price segment. Bajaj CT

100 sold over ‘ONE MILLION’ vehicles in the current

year.

- 4747 -


A. Motorcycle sales continue to outgrow the industry –

32% growth v/s industry growth of 19%.

B. Market share in Motorcycles improved from 28% in

2004- 05 to 31% in 2005-06.

C. 3-Wheeler sales for the year grew by 14%.

- 4848 -


A. Bajaj Auto continues to be the ‘NUMBER ONE’ exporter

of 2&3-wheelers.

B. Over 100,000, 2&3-wheelers sold in Sri Lanka. Market

leader in Central America accounting for over 50% of

motorcycles sold.

C. Joint Venture Company with majority equity holding to

be set-up in Indonesia in 2006.

D. Sales of Bajaj motorcycles in Iran expected to commence

from July 2006.

- 4949 -


Product For May 2006

Motorcycles 196,120

Geared Scooters 618

Ungeared Scooters 1,307

Total 2 wheelers 198,045

Three Wheelers 24,029

Grand Total 222,074

- 5050 -


- 5151 -


ajaj Auto has a wide network in the country. Bajaj Auto

have a more that one Show room in each city. And

dealers provide a vehicle to the customer as per its demand.

The company provide scheme to the dealers and dealers are

very much active to attract customers by providing more and

more scheme and benefits to the customers.

B

The “Bajaj Auto” has a network of 498 dealers and over

1,500 authorized service centers and 162 exclusive three-

wheeler dealers spread across the country . Around 1,400

rural outlets have been created in towns with population of

25,000 and below. The current dealer network is servicing

these outlets.

Bajaj Auto is in the process of setting up a chain of retail

stores across the country exclusively for high-end,

performance bikes. These stores are called

" Bajaj Probiking". One such store has been opened in Pune.

As we conduct Market Analysis of Rajkot City , we just

provide dealers information of Rajkot city that are.

Name: Automotive Mfrs. Pvt Ltd

- 5252 -


Address: GONDAL ROADPin-360002

Phone No: (0281)2237808, 2231622-24

Mobile No: 9824006841

Contact Person: PRADIP R.KAMDAR,C.N.ANJARIA,BR.MGR .

E-Mail: [email protected]

Fax: 2232933

Name: RAJARSHI BAJAJ

Address: GONDAL ROAD,NEAR MALAVIYA COLLEGE

Phone No: (0281)2374496,2375730,2375731

Mobile No: 9826202235

Contact Person: MEHUL KOTHARI,VIPUL KOTHARI

E-Mail: [email protected]

Fax: 2372933

Name Suman Bajaj

Address S.J. Palace Near Gopalnagar,Dhebarbhai RoadPin-360002

Phone Nos (0281)2366060

Mobile Nos 9824111409

Contact Person MR. SURESH AJMERA

E-Mail [email protected]

- 5353 -

mailto:[email protected][email protected]




- 5454 -


- 5555 -


he name “Automotive Mfrs Pvt Ltd” comes from south

part of the India. One south Indian group named

“Ashok” has choose the name “Automotive Manufactures

Pvt Ltd” into the 1960 .

T

Earlier it was started into the Gujarat, Maharashtra and

Andhra Pradesh for its Service & Parts .

Automotive deals with two major companies like Bajaj Auto

and Ashok Layland . Baja Auto deals with two wheeler &

Three wheeler sector and Ashok Layland deals with Heavy

Vehicles.

Automotive Mfrs Pvt Ltd at Rajkot was also established in

1960 at the time of Automotive started in different states of

India. It was the First Show room of Bajaj in Saurashtra.

- 5656 -


rganization structure is the pattern of relation ship

among various components or parts of the organization.

Since various persons hold the position, the organization

structure is the relationship among people of organization.

Organization of Automotive Mfrs Pvt Ltd is simple to

understand and can be studied looking at the chart shown

below.

O

In Automotive Mfrs Pvt Ltd there is a total 65 Persons

Staff and the Showroom and Service station time is

from 9 Am to 8 Pm.

- 5757 -

EXICUTIVE DIRECTOR (P.R. KAMDAR)

BRANCH MANAGER (V.K.MAJETHIA)

SALES MGR (K. ANJARIA)

WORK SHOP MGR (T. NATHVANI)

SPM (H. PANDIA)

ADMIN HEAD

(D.M.PARMAR)

SR. SALES TEAM


- 5858 -

SECURITY

OIL SHOP ENGINE ROOM

PAINT ROOM

PARKING

WAITING

JOB CARD

STOCKDELIEVERY CELL

S T O C K

S H O W R O O M & O F F I C E S

GATE


ll Show room has its separate service center, Here

“Automotive Mfrs.” Also have a latest service center

with all semi-automatic instruments. Company maintain a

unique and regular checking of each and every bike to increase

a satisfaction level of the customers.

A

Automotive Mfrs strictly watch and try to lesser the time of a

customer while they give bike in to service. Mostly Customer

in “Automotive Mfrs” when come to give his bikes in service,

the service procedure of Automotive is very less and smallest

so that customer will free within a 5 Minutes in Automotive .

Gate Entry

Receive by Service Advisor

Job Card Entry (Opening)

Estimation of Exp .

This Procedure will take just only 5 Minute then after Service

of the Bike is done.

Service Procedure:

- 5959 -

WASHING THE BIKE

IF OK


- 6060 -

CHECKING

CHECKING

MECHANICS / ENGINEER (BIKE WISE)

SPARPART REQUICISION (IF REQUIRED)

SPAREPART DEPART.

FITTING OF SPARPARTS & COMPLETE FORTHER

PROCESS

TESTING ON ROAD

SUPERVISOR

DELIVERE TO THE CUSTOMER

IF NOT OK


utomotive Mfrs Pvt Ltd Achieve several awards form

the Bajaj for their best performance in different

activity like Highest Sales etc.

A“Automotive Mfrs” get several awards for their

“Highest Sales”. some of are listed below:

Awards Year

Highest Sales of Bajaj M-80. 1987

Highest Sales of Bajaj Sunny Moped 1988

Highest Sales of Bajaj 4S Champion in Single Day in all

over India ( 125 Bikes In one Day)

1988

- 6161 -


Selling Scheme :Selling scheme is a Dealers Scheme that is useful to attract

the customer towards the showroom to purchase new bike.

This all selling scheme provided to the customer is

within Rs.2000 . Such Selling Scheme are:

RTO Free

Insurance Free

Petrol Free Up to some K.M or some Rupees.

Reference Sales

DSS (Door Sales Service)

Exchange (It is a Major tool of Scheme/Conversion)

Selling of Show Room :The Every showrooms goal is to increase the sales. The

“Automotive Mfrs” has a great sales of bike through

providing different scheme, facility and services to the

customer. The Following figures are approximate:

Daily 12 vehicles

Monthly 300 Vehicles

Yearly 3600 Vehicles.

- 6262 -


- 6363 -


he world market is derived from the Latin work

“MER – CATUS” which means to trade the American

marketing association defines a market as an aggregate

demand potential of buyer and sellers for a product or service.

Thus, a market is a group of buyers and sellers interested in no

agitating the terms of purchase and sale of goods and services.

T

Marketing management is defined as “ the analysis planning,

implementation and control of program design to bring about

desired exchanges with target markets for the purpose of

achieving organizational objectives.”

Many critical changes have occurred in consumer and business

market over the past decades. Now it has become necessary on

the part of management of companies to perform marketing

function in the company. “ Marketing is a social and

managerial process by which individual and groups product

value with other.” From this definition we can say that

marketing includes activities such as planning of production of

goods and services, producing and transporting goods from

producer to consumer and meeting their needs. Now marketing

management is concerned with the activities of marketing. In

short, marketing management concerned with analyzing of

consumer need, preference, and then product planning and

control process to satisfy consumer’s need and preferences

- 6464 -


arketers use numerous tools to elicit desired responses

from their target market. These tools constitute

Marketing Mix.

MMarketing Mix is the set of marketing tools that a firm uses

to pursue marketing objective in target market.

McCarthy classified these tools into four broad groups that he

called the 4 P’s of Marketing . The four P’s represents the

seller’s view of marketing tools available for influencing

buyers. From buyers’ point of view, each marketing tool is

designed to deliver a customer benefit. Robert Lauterborn

suggested that the sellers’ four P’s correspond to the

customers’ 4 C’s.

Four P’s Four C’s

Product Customer solution

Price Customer cost

Place Convenience

Promotion Communication

But now a day’s not only there is a four P’s of marketing but

there is total 8 P’s of marketing other four are as follows:

Four P’s

- 6565 -


Positioning

Packing

Product portfolio mgt.

Pace

But Booms and Bitner suggested three additional P’s for

service Marketing.

Three P’s

People – Internal customer

Physical evidence

Process

- 6666 -


romotion is fourth element of the marketing mix.

Basically promotion is an attempt to influence. More

specially, promotion is the element in an organization’s

marketing mix that serves to inform, persuade and remind the

market of a product and or the organization selling it, hopes of

influencing the receipts feeling, beliefs or behaviors. Here we

are going to discuss about the “Automotive Mfrs. Pvt Ltd”.

P

Promotion also Defined as : “ Marketing promotion is the

coordinated, self initiated effort to establish channels of

information & persuasion, to facilitate or fasten the sale of

goods and services and acceptance of ideas or point of view.”

SIX W’s OF PROMOTION

The six main constituents of promotion of the pillars on which

the promotion strategy rests are :

1. Whom to promote?

2. Why to promote?

3. What to promote?

4. When to promote?

5. Which way to promote?

6. Where to promote?

Promotion Tools

- 6767 -


Advertising

Personal selling

Sales promotion

publicity and public relations

Promotion Tools Used By

Company:

Various Advertising Medias that are used by

Automotive Mfrs.

1. Press Advertisement:

product specific focused In various magazines and

news papers e.g. the Rajkot branch advertises in

newspapers like Gujarat Samachar, Divya Bhaskar,

and other local newspaper, and evening news paper

2. Hoardings

3. Glow signs

4. At the place of activities: loan mela’s, exhibitions

5. Hand – Leaflets

6. Pamphlet distribution on Road

- 6868 -


Generally there is a Two Division of Advertisement

1. Regional Advertisement

Ahmedabad

Rajkot etc.

2. Corporate Advertisement

Covers All over India

If Bajaj Company wants to give advertisement of its

company or it’s brand then the advertisement is focused to

all over India and given on Television, Radio, National and

international Magazine & News Paper that is called

Corporate Advertisement .

But if company wants to just advertise in only

Gujarat State then it is called Regional Advertisement

that is published from Ahmedabad office in a news paper

like Business Standard, Times of India and in State

Magazine.

But if the Dealer wants to focus only Rajkot

city then the Advertisement is given by any local dealers in

a local newspaper.

- 6969 -


he Main Heart of any company is its marketing activity,

through marketing company give awareness to the

market and can attract customer to purchase their product.

TIn “Automotive Mfrs Pvt Ltd” the Manager prepare Monthly

Planning at the beginning of month for selling of vehicle. And

manager gives the target to its sales team, and all the member

of sales team try to achieve given target.

The company daily updates the chart of the selling of each

member of sales team. And at the end of month they compare

with the Monthly Planning and evaluate the performance of its

sales team.

This process is continuing through out year and at the end of

year company make analysis for finding the performance of

the staff and selling of the dealers.

- 7070 -


- 7171 -


n past time, there was no importance of personnel

management In Indian industries. But at present, however

personnel management is treated as an important and decisive

function of management.

I

Management means getting things and workman through other

people. We can term personnel management in following

words.

Personnel management is that part of management progress

which is primarily concerned with the human constitution of

an organization. It is rightly said, “ manage you men, men will

manage your all work.” A man is the heart of the unit and

make organization living.

The department has to obtain and maintain the efficient

workers to achieve profitability of the firm and get man for

right job, at right time and right place. Lawrence A. apply

therefore wrote, “Management is the development of people

and not the direction of things.”

- 7272 -


ersonnel Management has gained and important study

in modern industrial organization. The existence of

personnel department or a personnel manager is a must. The

organization structure of the personnel department in any

organization differs according to the need and size of

enterprise

P

- 7373 -


anpower planning ( MPP ) and “ Human resource

planning ” ( HRP ) are used synonymously. In the old

times the manpower planning was widely used term but the

emphasis now is on human resource planning, which is more

broad based term. Human resources or manpower planning is

“the process by which a management determines how an

organization should move from its current man power position

to its desired position.”

M

Human resources planning are “ A process of forecasting,

developing and controlling human resources in an enterprise.

This process help the enterprise to ensure that it has the right

number of people and the right kind of people, at the right

place, at the right time performing tasks for which they are

most effective.”

HR Management is the process by which an organization can

ensure that it has the right number and right type of people at

right place, at the right time. Capable of effectively and

efficiently finishing the tasks, which can assist organization to

attain its overall objectives. Human resource planning, the

converts of workers needed to achieve such objectives. If there

is no clear cut planning, estimation of human resource need of

the organization is reduced merely to guesswork.

- 7474 -


ecruitment is the process of searching for prospective

employees and stimulating them to apply for jobs in the

organization.”

RBefore an organization activity being recruiting applicants, it

should consider the most likely sources of the type of

employee it needs. Some companies try to develop new

sources. While most only try to tackle the existing source they

have. These sources accordingly may be termed as internal and

external.

The “Automotive Mfrs Pvt Ltd” currently has a 65 Personas

staff . And if it requires more staff then company looks first to

its internal source and if a qualified person is found than he

will be requited on Company Payroll

If suitable person for a particular job is not found from

Internal source then company will try to get a employee from

External Sources .

- 7575 -


There is a Four Types of Employee Require to the

“Automotive Mfrs Pvt Ltd” for their Showroom and service

station.

1. Management Person

2. Sales & Trainee Person

3. Engineer

4. Worker etc.

Recruitment Sources:

For Recruitment of the employ company uses different sources

Like:

1. Company contact Consultancy service for recruit

Management Level Person .

2. Company give advertisement in newspaper for recruit

Engineer, Sales & Trainee Person .

3. Some time “Automotive” recruit person from

Industry or Other Show Room by giving more

attractive salary.

- 7676 -


fter recruitment, selection procedure is made selection

is the process of selecting the right person for a right

job at right time from recruited persons. The process for

selection is first, the application of the candidate are sent to

the concerned department which contains name, age, birth

date, education, address, family information etc. and then for

selection. There is a candidate interview is taken. They will be

either selected or rejected then, training is provided to them.

A

Selection Process at Automotive Mfrs Pvt Ltd :

1. INTERVIEW : -

After collecting application from applicant,

analysis is being started because of suitable

candidates are found by the reservation of the

application then they called for interview.

2. REFERENCE CHECKING : -

In application form, candidate is required to give

name and address of two references.

3. FINAL SELECTION : -

The candidate which is more suitable and meeting

with the recruitment for the post vacant that

candidate is finally selected.

- 7777 -


Training :

After the employee has been selected, placed and induced, he

must next be trained. Training is the organized procedure by

which people acquire knowledge and skill for a definite

purpose. It is the act of increasing the knowledge and skill of a

workers for doing a certain job no business has choice of

whether to train or not, but the only choice is the method of

training at present training of worker is necessary because

many jobs have assured a highly technological character and

under automation. We require highly skilled operations.

“Training is an art of increasing the skill of a worker for doing

work more effectively.”

In “Automotive” the training is given to newly recruited

person in Bajaj Auto in different cities Service station. The

company gives training as per their job at different city like:

PUNE: Technical Training

AHMEDABAD: Marketing Training.

- 7878 -


Training Period:

In “Automotive Mfrs Pvt Ltd” under Bajaj Auto, the

Training Period is limited as per the requirement of job or a

person. Generally Training Period is:

Basic Training - 3 Days

Expert Training - 6 Days

The training is helpful for increase productivity, improve

quality, improve organization climate, improve health and

safety etc.

- 7979 -


t is evaluation or appraisal of relative worth to the

company of a msn’s services on his job.IOrganization is established to achieve certain objectives.

Achievement of goals and target depends upon to performance

of individual employees. Hence, it is a quite necessary to

understand as to what extent employees have been successful

at their jobs for achievement of their goals. Thus, performance

appraisal is an important part of personnel management.

Thus, performance appraisal is a very important part of

personnel management. Thus, "Automotive Mfrs Pvt Ltd" is

managing this department carefully and in effective manner.

Method of Performance Appraisal at Automotive :

1. Straight ranking method for sales of vehicle

2. Graphic rating scales

3. Group appraisal

In Automotive Mfrs Pvt. Ltd . It measure performance

appraisal by comparing the record like skill, ability,

discipline, attendance and regularity of the employees and

selling of vehicle. The concerned Sales Manager checks out

such performance.

- 8080 -


he human resource is so much important because it is

the asset of company has good staff of employees than it

can get the competitive edge. Employee will work hard only

when the employee are treated properly and taken care by the

management. The employee has the feeling, so organization

should consider their feeling and do well thing for them. If

organization try to do well thing for the employee they will

feel that organization care of them and they will work with

full enthuse. That is why the employee welfare program is

developed. Employee welfare means doing well for the

workers.

T

The following is the activities that are undertaken by the

“Automotive Mfrs Pvt Ltd” For the welfare of the

employees:

Safety and cleanliness of work place

Employee can get Incentive after 1 Year. After monitoring

his performance chart.

Provided Fund, E.S.I etc.

Providing Insurance to its Staff.

Provision for rest hours, mealtime and breaks.

Worker safety measurement like proper machinery

maintenance, proving safety equipment.

- 8181 -


Promotion:

“ Promotion involves a change from one job to another that is

better in term of status and responsibilities.”

Promotion is given to a person when the work of any employee

comes at satisfactory level at that time. The person has been

get higher job then the existing job with the increasing

responsibilities and more wages is to be given employees get

motivation when he is promoted for higher job.

The "Automotive Mfrs Pvt Ltd." is private limited firm so

that its given the promotion to their employees as per his

agreement and the performance of any employees if found to

be satisfied than and than. For this Promotion Company

Measure Performance of each and every employee with the

help of monthly sales chart and company regularly update

this chart and at the end of year Performance of employee is

analyse.

- 8282 -


Transfer:

Transfer is a “largest shift causing movement of individuals

from one position to another usually without involving any

marked change in duties, responsibilities and skills needed for

compensation.”

This transfer is process of employee’s adjustment with the

work time and place. A transfer is horizontal or lateral

management of an employee from one job selection

department, shift, plant or position to another at the same or

another place where his salary status and the responsibilities

are the same it generally done not involves a promotion,

demotion or change in the job status.

The “Automotive Mfrs Pvt Ltd” gives transfer to its

employee on the request . It means if any person who has a

some personal or any other problem and if he request for

transferring him to particular city’s service station then

company can give transfer him to other Bajaj Auto’s

showroom or service Center. This transfer facility can help in

improving the satisfaction level of its employee.

- 8383 -


- 8484 -


DATA COLLECTION:

While making an analysis, Primary data represents a true and

correct picture of subject to be studied as compared to the

secondary data , which is second hand & has become obsolete.

So to know about the current situation of the market and actual

facts, collection and analysis of primary data is of

significance. We have presented the “Research findings on

the basis of Primary Data” collected through a survey

conducted with the help of questionnaires of customers of

Rajkot City.

There are two researches which we conduct,

1. Service Satisfaction of Automotive Mfrs Pvt Ltd.

2. Customer Perception Compared to Hero Honda

Splendor.

- 8585 -


RESEARCH PURPOSE:

We have a different purpose for making market research for

Both project of Bajaj Auto. As we say we select Two Market

Research Project, we have a specific purpose for both project

which is as below.

In First project, Our Purpose for making a research is to

find the Customer Perception for purchasing a

Vehicle . Generally we take a perception for purchasing

Bajaj Vehicle . Some people believe and purchase only

Hero Honda Splendor and we want to know those

customers who purchase Splendor and why not purchase

Bajaj’s Vehicle .

In other project, we make market research for Service

Satisfaction of Bajaj’s Customer . The company give

this project to know the satisfaction level of customer

form Service which is provided by “Automotive Mfrs

Pvt Ltd” the Dealer of Bajaj Auto.

- 8686 -


SAMPLE SIZE:

We collect several sample for both Market Research.

Total 134 outlets were surveyed for both project.

82 outlets were surveyed for the project of

Service Satisfaction of customers from

“Automotive Mfrs” after purchasing Vehicle.

52 outlets were surveyed for the project of

Customer Perception for Purchasing Vehicle.

LIMITATION OF THE PROJECT:

The market survey was limited to area of Rajkot city.

Time constraint

In such cases respondents were not able to give all

information in such cases as much as possible information

was taken.

We can’t meet each and every user because of Human

Limitations and other problems so we select some sample.

- 8787 -


SCOPE OF STUDY:

1. To get Feedback from customer.

2. For Identification of Problem in service of Automotive

3. Customer Perception, that why they Purchasing Hero Honda

Splendor

4. Lacking things In Bajaj’s Vehicle that the users of Splendor

why not purchase Bajaj Auto’s Vehicle.

5. Company also wants the Suggestion for improvement from

users of Bajaj Vehicle.

- 8888 -


- 8989 -


We Collect Data of 82 Vehicles for Market Research of

Bajaj Dealer Service.

Q-1 From Where Customer Purchase Vehicle?

- 9090 -

Dealer No. of Vehicle

Automotive 46

Rajarshi 35

Other 1

46

35

1

0

10

20

30

40

50

Automotive Rajshri Other

No. of Vehicle

No. of Vehicle


Q-2 Where you service your vehicle?

No. of Vehicle

Automotive 49

Rajarshi 24

Other 9

- 9191 -

Automotive, 49, 60%

Rajshri, 24, 29%

Other, 9, 11%


Q-3 Time taken at service station to understand Vehicle

Problem is Appropriate?

Yes No Total

Automotive 42 7 49

Rajarshi 19 5 24

Other 7 2 9

Total 68 14 82

- 9292 -

42

7

19

5

72


No

Yes


Q-4 Have they Understand Service Problem Properly?

Yes No Total

Automotive 41 8 49

Rajarshi 20 4 24

Other 9 0 9

Total 70 12 82

- 9393 -

41

8

20

4

9

00

5

10

15

20

25

30

35

40

45


Yes

No


Q-5 Have Customer Get Expense Detail of Service in Advance?

Yes No Total

Automotive 36 13 49

Rajarshi 18 6 24

Other 5 4 9

Total 59 23 82

- 9494 -

36

13

18

6 5 4

0

5

10

15

20

25

30

35

40


Yes

No


Q-6 After Completion of Service have they give

Information about what they do in service?

Yes No Total

Automotive 39 10 49

Rajarshi 19 5 24

Other 9 0 9

Total 67 15 82

- 9595 -

39

10

19

59

0

0

5

10

15

20

25

30

35

40


Yes

No


Q-7 Behaviors of Automotive’s Staff is proper or not?

Yes No Total

Automotive 39 10 49

Rajarshi 19 5 24

Other 9 0 9

Total 67 15 82

- 9696 -

39

10

19

59

00

10

20

30

40


Yes

No


Q-8 Given Problem is Solved by the Engineers or not?

Yes No Total

Automotive 33 16 49

Rajarshi 13 11 24

Other 8 1 9

Total 54 28 82

- 9797 -

33

1613 11

8

10

5

10

15

2025

30

35


Yes

No


Q-9 Have you Got delivery of vehicle in time after giving

it in service?

- 9898 -

Yes No Total

Automotive 41 8 49

Rajarshi 21 3 24

Other 7 2 9

Total 69 13 82

41

8

21

37

2

0

10

20

30

40

50


Yes

No


Q-10 The customer Satisfied with Service or not?

Yes No Total

Automotive 34 15 49

Rajarshi 14 10 24

Other 6 3 9

Total 54 28 82

- 9999 -

34

15 1410

63

0

5

10

15

2025

30

35


Yes

No


Q-11 If Customer Serviced at both place then where you

got more satisfaction?

- 100100 -

Service Station Satisfied Person

Automotive 5

Rajarshi 3

Total 8

Satisfied Person

Automotive, 5

Rajshri, 3

Automotive Rajshri


- 101101 -


Introduction

In Customer Perception as compared to Hero Honda

Splendor , we make research for Bajaj Auto for to know what

are the lacking things in Bajaj’s Vehicle that Some people Go

only for Hero Honda Splendor. For analysis of this research,

we collect 52 sample of Hero Honda Splendor’s Owner .

This Research is very much important because right now as

per today’s situation, Bajaj cover the large market then

other company . Hero Honda Splendor is No 1 from many

years. But right now the Bajaj’s selling is higher than Hero

Honda so the company wants to know that why some people

purchase only splendor and what are their perception for

splendor. And also wants to know their future vehicle and also

wants analyse that the customer of Hero Honda Splendor is

Satisfied with this vehicle or not and why?

- 102102 -


Q-1 With Whom Reference Customer Purchase Honda

Splendor?

- 103103 -

Reason No.

Advertisement 3

Self 37

Persons Reference 7

Other 5

Total 52

713%5

10%

36%

3771%

Advertisement Self Persons Reference Other


Q-2 Reasons of Satisfaction of Hero Honda Splendor .

- 104104 -

Reason No.

Avg 47

Style 22

Pick Up 31

Look 26

Less Maintenance 46

Other 2

Avg, 47, 27%

Style, 22, 13%

Pick Up, 31, 18%

Look, 26, 15%

Other, 2, 1%Less Maint, 46, 26%

Avg Style Pick Up Look Less Maintainance Other


Q-3 Customer Honda Splendor are Satisfied with Service.

- 105105 -

SatisfatonNo. of servey

Yes 39

No 13

Total 52

No. of serveyNo, 13,

25%

Yes, 39, 75%

Yes No


Q-4 Have Customer collected Information about any other

Vehicle while purchasing Honda Splendor?

Company No.

Bajaj 14

Yamaha 4

Tvs 3

Honda 1

No Think 30

Total 52

- 106106 -

No.

14, 27%

4, 8%3, 6%1, 2%

30, 57%

Bajaj Yamaha Tvs Honda No Think


Q-5 In future, which vehicle Customer would like to

Purchase?

- 107107 -

Company No. of Cust

Bajaj 27

Yamaha 2

Tvs 4

Honda (HMSI) 3

Hero Honda 31

27, 40%

2, 3%

4, 6%

3, 4%

31, 47%

Bajaj Yamaha Tvs Honda (HMSI) Hero Honda


Q-6 If Customer use Both Bajaj & Splendor, Which Vehicle

is better?

- 108108 -

Company No. of Cust

Bajaj 4

Hero Honda 6

No. of Cust

Hero Honda, 6,

60%

Bajaj, 4, 40%

Bajaj Hero Honda


- 109109 -


Service Satisfaction of Bajaj

Dealer’s

We conduct 82 sample for know the customer service

satisfaction of “Automotive Mfrs Pvt Ltd”

Form this 82 sample, 49 sample is of Automotive, 24

sample of Rajarshi and 9 other Bajaj’s Dealer in Rajkot

71% customer are Satisfied with Automotive’s Service

and 29% are not satisfied due to some reasons.

Automotive save the time of customer by taking lesser

time while they come for servicing their vehicle. And

also engineer understand customers problem properly.

Automotive gives expense detail advance so most of

customer are satisfied with the expense detail.

Service satisfaction of automotive customer is higher

than other dealers service.

If some customer make service on both Rajarshi and

Automotive then the customer prefer Automotive More

because Automotive give qualitative service so that

customer satisfaction from automotive is higher.

Some customer face the problem like Automotive’s staff

not behaves well with customer. And some time customer

not takes delivery of his vehicle on time.

- 110110 -


Customer Perception

We conduct a research to know the customer perception that

why the users of Splendor use this bike and what are the

lacking things in Bajaj that some customer uses a Splendor.

Customer Perception for Using Splendor

Less Maintenance, Good Look, Style and Pickup

Easy to Ride and Comfortable bike

Rough & Tough Bike

Worlds No-1 Bike from Many Years

Most Popular Vehicle among youths

Good Market Demand from many years

Resell Price Is higher than other Vehicle.

Customer Feels that If there is a splendor then no other

problem can take place for many years.

Less Weight & Less Price.

Sophisticated Bike

Setting is So comfortable that it is most preferable in

long run.

Good Balancing

Parts are easily available at cheaper rate.

- 111111 -


This two research can help Bajaj and also it’s dealers to know

what are the improvement they need in bike and also in a

service after selling of vehicle.

- 112112 -


he Suggestions that are given by Customers and we

give suggestions as a market researcher for Improving in

a service. Because after selling of a vehicle customer may has

some of the problem and customer come for solve their

problem through service and company should try to give

proper service to satisfy customer by solving their problem.

The suggestions are as followed:

T

Company should take less time for service the vehicle.

Company takes Higher Charges for Pay Service. This

should be reduce.

Company should facilitate a Scheme for servicing Old

Vehicles so that all the customer service their vehicle at

company’s service station.

Dealers should improve staff behavior . Some time it

create trouble for customers.

Price of spare parts should be lesser than market price.

- 113113 -


Some time Vehicles problem is not solved so company

try to concentrate on solving a problem and also see that

this type of problem should not arise in future.

Sometimes they only wash the vehicles . This should not

happen in future otherwise company can loose the

customer.

All parts should be available at service station. Because

sometime customer face the problem that parts are not

available.

Only one person should take the responsibility to

check the vehicles problem and also to solve the problem

- 114114 -


MAGAZINES:

Business Today

India Today

Business World

NEWSPAPERS:

Economic Times

Business Standard

WEBSITES:

www.autowebindia.com

www.indiainfoline.com

www.bajajauto.com

www.domain-b.com

www.bharattraders.com

www.fadaweb.com

Various Search Engines

ANNUAL REPORTS:

- 115115 -

http://www.bharattraders.com/

http://www.domain-b.com/

http://www.bajajauto.com/

http://www.indiainfoline.com/

http://www.autowebindia.com/


Bajaj Auto Ltd.

- 116116 -

Bajaj Project - 2000

Documents

market research of bajaj

wheeler market of bajaj

summer project

project work

grand project

form of project

bajaj auto pvt

wheeled steampowered