Bajaj Autos-Research Repot-25Nov14-MM

May 1, 2023 1

BAJAJ AUTOS LIMITED (BAL)

Research Report on Production, Sales and Export

Prepared by: Muhammad Mohsin

May 1, 2023 Bajaj Motorcycles' Sales/Exports Study 2

OBJECTIVE

The goal of this report is to present;- The findings in research about Production and

Sales of “BAJAJ Motorcycles, India”.- Analyze the Export trends and Market position

of Bajaj’s Motorcycle Models in Asian, African, European and other Countries.

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Contents

Introduction to the Company

Production, Sales and Export Data

Bajaj Performance Chart

Bajaj Motorcycle Export and Market Share in Sri Lanka

Bajaj Motorcycle Export and Market Share in Africa

Bajaj Motorcycle Export and market share in Nepal

Distributors of Bajaj Autos across the Globe

Bajaj in Europe

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Introduction of Bajaj Autos

World's third-largest motorcycles manufacturer

The second-largest Manufacturer in India.

The world’s largest three-wheeler manufacturer.

A well-known Brand across several countries.

Bajaj Group

Automobiles

Auto-Rickshaw

Motorcycles

ScootersHome Appliances

Insurance

Financial Services

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Bajaj is also involved in distribution of other International Motorcycle models in India such as Kawasaki Ninja 250R and 260R.

During FY 2012-13, it sold approx. 3.76 million motorcycles which accounted for 31% of the market share in India. Out of these, approx. 2.46 million motorcycles (66%) were sold in India and remaining 34% were exported.

Ref: http://en.wikipedia.org/wiki/Bajaj_Auto

Bajaj is the world's largest manufacturer of 3-wheelers and accounts for almost 84% of India’s three-wheeler exports.

During the Year 2012-13, it approx. sold 480,000 three-wheelers which was 57% of the total market share in India. Out of these 480,000 three-wheelers, 53% were exported and remaining 47% were sold in India.

Ref: http://en.wikipedia.org/wiki/Bajaj_Auto

Production of Two Wheelers

Production of Three Wheelers

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Bajaj’s Motorcycle Production & Sales For The Last 5 Years

For The Year 2010 2011 2012 2013 2014

Motorcycles Produced

2,511,643 units

3,387,070 units

3,834,405 units

3,757,105 units

3,420,000 units

Sale India 1,786,620 units

2,414,633 units

2,566,757 units

2,209,948 units

2,100,000 units

Ref: Data collected from Financial Reports

Note: Bajaj’s Financial Year starts in Apr and ends in Mar.

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Bajaj’s Motorcycle Export and other Information For The Last 5 Years

For the Year 2010 2011 2012 2013 2014

Export 725,023 units

972,437 units

1,267,648 units

1,547,157 units

1,320,000 units

No. of Employees 7,897 8,125 8,627 - -

Output/Employee/year

362.7 units

473.2 units

505.7units

- -

Net Income 12,118 Crore

16,642 Crore

19,868 Crore

20,466 Crore

20,348 Crore

Profit 1,704 Crore

3,455 Crore

3,045 Crore

3,133 Crore

3,243 Crore

Ref: Data collected from Financial Reports

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Bajaj Motorcycles’ Export Performance FY 2010-2014

Ref: Financial Report 2013-2014

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Geographical Spread of Export FY 2014

Ref: Financial Report 2013-2014

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Bajaj Motorcycles Export In Sri LankaAverage monthly volumes that Bajaj exports to Sri Lanka are about 10,000 three-wheelers and 12,000 two-wheelers. At 20 per cent share, the island nation is the second largest export market for Bajaj Auto, after the Africa continent.Pune-based Bajaj Auto is reeling from duty shock from Sri Lanka. After the Sri Lankan government increased import duties by 50 per cent in March 2012, Bajaj Auto stands to lose as many as 55,000 units in exports in the current fiscal. (FY 2012-2013)

Ref: http://profit.ndtv.com/news/corporates/article-bajaj-autos-sri-lanka-exports-hit-after-50-duty-hike-304628

Pulsar and Discover both are the fastest growing brand in Srilanka and other countries.FY 2013-14 81,000 Units of Pulsar NS200 were Exported from India to SL. According to the current Financial Report, Sri Lanka Occupies 80% Share of Exports from India for the said Model.

Ref: Bajaj Financial Report 2013-2014

Market Share of Most Popular Model:

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Most Popular Model In Sri LankaModels of Bajaj motorcycles are the best-selling in Sri Lanka and the most fuel-efficient and highly dependable Bajaj Models.Ref: http://www.dpmco.com/motor_company?sub=7Ref: Financial Report 2013-2014

Bajaj Pulsar NS200

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Bajaj Motorcycles Export In Africa

Market Share of Most Popular Model:

46% Exports Consumed by Africa out of the total Exports. Boxer is the No.1 brand in Africa among all competitors. Boxer is the largest selling single brand in Africa. Boxer continued to hold market share in Africa and, in many cases, gained at the expense of Chinese brands to further strengthen its leadership position in markets.

The most Popular Brand of Bajaj is Boxer and Holds a dominant position in Africa. Market Share in Africa Listed as:

Country Market ShareUganda 90%

Nigeria 40%Angola 35%Kenya 30%

Ref: http://www.business-standard.com/article/companies/bajaj-auto-sixth-among-top-10-motorbike-sellers-in-africa-113102000494_1.html

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Most Popular Model In Africa

Boxer BM-150 is the largest Selling brand in All the African Countries.

Ref: Financial Report 2013-2014

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Bajaj Motorcycles Export In Nepal

Market Share of Most Popular Model:

Bajaj exported 3.7% of its Motorcycles to Nepal FY2014. During the last 10 Months Bajaj hold a Market Share of 31.41% out of the total Market in Nepal, Nepal is Dominant in 150 CC Segment and the 150 CC Motorcycles of Bajaj implies a Market Share of 53.41% while Yamaha is at second position with a Market Share of 13.72%.

The most Popular Brand of Bajaj is Pulsar and Holds 40.8 % Market Share in Nepal Market.

Bajaj Pulsar 150

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Market Share in 2013-2014Bajaj in Nepal, according to the Department of Customs which has put Bajaj’s market share at 31.41 percent. Altogether 32,555 Bajaj motorcycles, out of the total of 103,779, were imported from April, 2012 to January 1, 2013. Ref: http://www.karobardaily.com/news/2013/03/Bajaj-largest-selling-two-wheeler-in-Nepal

Ref: http://www.autocarpro.in/features/bajaj-auto-global-motorcycle-market-sights-6346

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Sole Distributors/Dealers of Bajaj Autos

SRI LANKA BANGLADESH

DAVID PIERIS MOTOR CO LTD75 HYDE PARK CORNERCOLOMBO-2, SRI LANKATel:-0094 11 4700600Fax:-0094 11 4700677http://www.dpmco.com/

Uttara Motors Ltd.102, Shahid Tajuddin Ahmed Sarani,Tejgaon, Dhaka-1208.Tel:[email protected]

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NIGERIA U.A.E

Dubai Auto Gallery, P.O. Box 26474122, Afprint Ind. Estate,Near Binatone company,     Apapa - Oshodi Express way,Isolo Lagos     Tel:-0023417679273http://www.bajajuae.com/

Dubai Auto Gallery, P.O. Box 26474,Nasir Square, Opp Tara Hotel,Al Musalla Road, Deira, Dubai U.A.E.Tel:-009714 2233100Fax:-009714 [email protected]

IRAN SINGAPORE

BEHTAZCYCLE FARS303, Before Gharani CrossTaleghani Avenue, TEHRAN, IRANTel:- 00982188923161Fax:[email protected]://www.farsauto.ir

UNIVERSAL MOTORS PTE LTD.BLK 1006 BUKIT MERAH LANE 2# 01-04 SINGAPORE 159762Tel:-65 62727056Fax:-65 62732039http://www.umpl.com.sg/index.php?option=com_content&view=category&layout=blog&id=36&Itemid=55

Ref: http://www.globalbajaj.com/global/english/find-us/

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Bajaj in Europe

Bajaj Auto International Holdings is a 100% Netherlands based Subsidiary of Bajaj Auto Ltd.

KTM is Europe’s Second largest Manufacturer of Motorcycle.

Bajaj Autos holds 47.96% Stake in the Company.

KTM brand is well known for Motorcycle Racing.Ref: Financial Report 2013-2014

KTM Europe:

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Thank you