BAIPA: Amy Collins - How sales, distribution and marketing really work in the publishing industry

How sales,

distribution

and marketing

REALLY work

in the

publishing

industry

What Book

Buyers Are

Looking For

They want a book that will

make them money

They want to work with Authors

that understand this

They want a book and an author

that will drive people into their

stores

What Criteria

do the Buyers Use to

Decide on a Book?

Pricing

Topic

Sales Potential

Want your book to

sell?

A knowledge of the buyer’s situation and a

desire to be helpful will get you MUCH further

than your belief that your book will be a big

seller….

The fastest way to success is to

KNOW THE RULES

What You Need to Know:

Where do you want your books stocked?

Do the stores you are listing SELL books

like yours?

Is your book priced and packaged

competitively?

(We will cover this later this afternoon!)

How do stores choose and stock the books that are already

there?

What did THOSE publishers do to get in there?

What You Need to Know About

Bookstore Chains

What schedule are the buyers held to?

What budget are the buyers held to?

What wholesalers they use and why

What marketing dollars will they ask for?

What discount and terms

they are looking for?

What are their returns policies?

What You Need to Know About

Airport Stores

Who are the big players

Bookstores vs. Newstands

Space and budget

limitations

What You Need to Know About

Amazon.com

Different ways to get your books

On Amazon.com

CreateSpace

IngramSpark

Amazon Advantage

Amazon Seller Central

What discounts and terms

they are looking for?

What You Need to Know About

Libraries

Different wholesalers who can

get your books into Libraries

B&T

Ingram

Follett

Unique

Quality

What discount and terms they are looking for?

What about returns?

What You Need to Know

About Big Box Stores

Not

Going

To

Happen

What You Need to

Convince Them to Buy Your

Book

Sales Sheet with book data.

Compelling sales numbers.

Written proof of what you

have done so far to drive

sales.

Marketing and PR Plan

How To Get Onto Their

Shelves Once They Say No

Show Success Elsewhere

Earn Your Way Onto Their

Shelves By Driving Traffic

to Their Stores

Polite, helpful updates

Marketing

Marketing

Marketing

Keep In Mind

Perhaps stores are not the best place to sell your

book.

No one needs your book - They have to want it

A proper attitude, polite tone, and a desire to be

helpful will get you MUCH further than your belief

that your book will be a big seller….

Please get in touch

if you have any

questions!

Amy Collins

New Shelves Books

PO Box 413

Troy, NY 12182

518.261.1300 X301 Phone

NewShelvesBooks Skype

[email protected] Email

www.newshelvesdistribution.com Website

http://twitter.com/NewShelvesBooks Twitter

https://www.facebook.com/newshelvesdistribution Facebook