#BadgerFit Taylor Morey, Mike Caputo, Caroline Workman, Jonny Williams
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#BadgerFitTaylor Morey, Mike Caputo, Caroline Workman,
Jonny Williams
THE NUMBERS
TOTAL # SOLD: 74• 38 Sport Tek Sportwick Quarter Zip Pullover• 21 Augusta Long sleeve Performance T-Shirt• 12 Sport Tec Ladies Sport Wick Stretch Half Zip pullover
TOTAL SALES: $1,959.00
TOTAL PROFIT: $370.08
TARGET MARKET
• UW-Madison students aspiring to lead a healthy lifestyle and stay #BadgerFit.
• Any UW graduates who want to maintain a healthy lifestyle after college.
DESIGNS
How we sold
• Social Media• Facebook• Twitter• Instagram
• Word of mouth
Challenges and how we overcame them
• Trouble marketing and advertising because our product was ‘expensive’• Wholesale price of shirts
Lessons Learned/Advice
• Lesson learned – Find a company that will sell you wholesale for a relatively decent price so you can sell your product to your consumer audience and keep most of the profit
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