Bad for Business: Is your candidate experience damaging your brand? [Webinar version]

Alli Baker & Fiona Anson

Workible

Bad for Business: Is your candidate experience

damaging your brand?

Directors of

BakrAlli

Take a minute to step into the shoes of your prospective hires...

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Everyone talks about CUSTOMER EXPERIENCE...

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... but what about CANDIDATE EXPERIENCE?

Are you hiring?

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Customers vote with their wallets... and so do candidates!

BakrAlli

Are you hiring?

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A bad Candidate Experience can turn an Advocate for your brand into an Activist against your brand.

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Did you get the job?

No, I just got a “thanks but no

thanks”

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beware the WHISPERING CAMPAIGN!

38% are less likely to use a

product or service

83% will share their experience with family & friends

64% will spread the word

on social media

WorkibleSource: Mystery Applicant

and the RIPPLE EFFECT

42% would never seek employment at the

company again

22% would tell others

not to workthere

9% would tell others not to purchase products or services from the

companySource: CareerBuilder

Workible

Other “Ripples” of a Poor Candidate Experience

• Lost sales to the public

• Weakened product brand image

• Higher offer rejection rates

• Employer brand image damage

• Reduced employee referrals

• Top performer mid-process dropouts

• A loss of return candidates

• Higher website drop rates

• Loss of a competitive advantage

• The loss due to candidates’ word-of-mouth

• More hiring mistakes

• Managers and recruiters will aim lower

• Decreased retention rates

• New hires will unfortunately copy and perpetuate the legacy of a poor candidate experience

• Loss of career counselor referrals

• Legal issues

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A bad Candidate Experience is bad for business.

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46% of Applicants rate their experience as “Poor” or “Very Poor”

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So, what constitutes a bad applicant experience?

• Employer never bothered to let them know the decision after the interview

• Found out during the interview that the job didn’t match what was written in the job ad

• The company representative didn’t present a positive work experience

• The company representative didn’t seem to be knowledgeable

• The Employer never acknowledged receiving their application Workible

It’s time to reinvent the way you recruit

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BakrAlli

Think about the potential reasons why people are applying for your jobs...

Workible

Are your candidates being treated with the

same respect and attention as your

customers?

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A talent community is just a database until you engage.

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Workible

Industry leaders are

30% more likely to invest in improving candidate

experience

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40% of organisations plan to

increase their investment in talent communities

over the next 12 months

Source: Aberdeen Group

Candidate first, job second.

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Hired or not, if workers had a positive candidate experience...

90% would encourage others to join the

company in the future

37% tell others to seek employment there

23% be more likely to

purchase products or services from the

company

Source: CareerBuilder Workible

Workible

Guidelines for a Positive Candidate Experience:

Treat candidates with the same

attention you give your customers

Create a consistent,

personalised end-to-end

journey

Proactive communication

Leverage technology

1

REINVENTING RECRUITMENT

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35 Ideas for How to Engage with Candidates

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Alli Baker

Fiona Anson

BakrAlli

FionaAnson