Week (2) Background of Nescafe As known to all, Nescafe is introduced and set up by Nestle in 1938. Nescafe is the second largest brand name recognized worldwide, only second to Coca-Cola. It has dominated almost the greatest portion of the coffee market all over the world although instant coffee has occupied up to 25 per cent of total coffee sales. Nescafe is made from the combination of two names, namely “Nestle” and “the Italian word” for coffee, caffee, or café. It aims at creating an aura of romance and captures the imagination by the Italian inference. Background of the product “Nescafe instant coffee” At the beginning, instant coffee was invented by a Japanese named “Satori Kato” who made it in 1901. However, the result was disappointing after sold. On the contrary, Nescafe changed the obsolete way instant coffee was made by revolution in 1938 after Brazil government had approached Nestle for creation of new instant coffee in 1930. For quality improvement, Nestle had already developed a new process for dehydrating the concentrated coffee. In addition, they added carbohydrates in the form of dextrose, dextrin and maltose in order to preserve the flavor. It solved the traditional problem of boiling process by which destroyed most of the aromatic and flavorful properties of the coffee. It was because the traditional process involved boiling the concentrated coffee dry in stainless steel drums; the residue left behind was instant coffee. .
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Week (2)
Background of Nescafe
As known to all, Nescafe is introduced
and set up by Nestle in 1938. Nescafe is the second
largest brand name recognized worldwide, only
second to Coca-Cola. It has dominated almost the
greatest portion of the coffee market all over the
world although instant coffee has occupied up to 25
per cent of total coffee sales.
Nescafe is made from the combination of
two names, namely “Nestle” and “the Italian word”
for coffee, caffee, or café. It aims at creating an
aura of romance and captures the imagination by
the Italian inference.
Background of the product “Nescafe instant coffee”
At the beginning, instant coffee was invented
by a Japanese named “Satori Kato” who made it in
1901. However, the result was disappointing after sold.
On the contrary, Nescafe changed the obsolete way
instant coffee was made by revolution in 1938 after
Brazil government had approached Nestle for creation
of new instant coffee in 1930.
For quality improvement, Nestle had already
developed a new process for dehydrating the concentrated
coffee. In addition, they added carbohydrates in the form
of dextrose, dextrin and maltose in order to preserve the
flavor. It solved the traditional problem of boiling process
by which destroyed most of the aromatic and flavorful
properties of the coffee. It was because the traditional
process involved boiling the concentrated coffee dry in
stainless steel drums; the residue left behind was instant
coffee.
.
Week (3)
Social media of “Nescafe instant coffee”
As for marketing activities, Nescafe has
extensively made use of different social media including