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By

Baby careProducts Market

inIndia

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Contents

India and Retail

Baby care products market

Major National Brands

Major National Retailers

SWOT

Conclusion

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India and Retail

Disposable incomes are expected to rise at 8.5% till 2015

The aggregate personal disposable income of the entire

population went up by 57% between 2003 and 2008.

During 2007-08 the per capita income rose 33% over 2003-04. Theconsumption level grew by 22% from INR 14,011 in 2003-04 to INR17,107 in 2007

India recorded a gross domestic product (GDP) growth rate of 6.7 percent in rupee terms during the year 200809.

Indians can spend over $30,000 per year on conspicuousconsumption

The median age of 23 years, opposed to the world medianage of 33, sets the emerging young India apart.

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India and Retail

The industry is expected to grow at rate of 19% over the next5 years with organised retail increasing to 7% by 2012-2013

Only about 5%-6% of total $385 billion retail industry is currentlyorganised

Retail revenues are expected to reach $460 billion by 2010-2011 with the organised sector contributing $41 billion by

2012-2013

FDI norms currently allow 100% investment in Cash & Carryformat with up to 51% investment in Single Brand Retail

formats JV, Franchising, Cash & Carry, Strategic Alliances,Manufacturing and Distribution Centers are some of the routesused to enter the Indian market

The favorable retail climate led to India being ranked as

No.1 in the 2009 Global Retail Development Index by AT Kearney

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Baby care products market

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Baby care products market

According to an AC Nielson survey, the educationand/or welfare of the children is still one of thebiggest concerns for the average Indian

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Baby care products market

Baby hair care, skincare and toiletriesmarket worth INR

5.89 billionExpected to grow to INR10.92 billion by 2012

Combined with babyfoods sector is worthINR 15 billiongrowing at 17%

BabyCare Products Market

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Baby care products market

Baby apparels industry worth INR 35billion

Famous brands include Lilliput, Ginniand Johnny, others

Less focused sector of Travel aids,

furniture, toys and many others Total market could therefore be worthwell over INR 50 billion ($1.14 billion)

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Major National Retailers

lick to edit Master text stylesecond level

Third level Fourth level

Fifth level

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Major National Retailers

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SWOT Analysis

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Conclusion

The people of not only India but every part of theworld always want the best for their children

Parents were much more willing to substitute name

brands with store brands for themselves than fortheir children; in fact respondents with childrenranked baby products as the category for whichthey would be least willing to switch Interbrandon effects of Recession

Opportunity lies in scope of improvement andexpansion in this industry

Foreign companies looking to come in

Not much involvement by Tatas, Reliance and

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References

https://www.cia.gov/library/publications/the-world-factbook/geos/in.html as on November 13, 2009

The Retailer, Ernst & Young internal Publications, January 2009 Edition

http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Garments-/-Textiles/Kids-wear-market-growing-has on November 13, 2009

http://businesstoday.intoday.in/index.php?option=com_content&task=view&id=9938&sectionid=4&issueid=48&Itemid=1as on November 13, 2009

http://www.commodityonline.com/news/India-still-tops-consumer-confidenceNielson-Survey-22605-3-1.html as onNovember 13, 2009

http://www.business-standard.com/india/news/kitbaby-care-market-in-india-2008/334451/ as on November 13, 2009

http://babycare.headlinesindia.com/baby-brands/ as on November 13, 2009

http://www.allardpartners.com/upload/documents/allard/case%20studies/NestleAGF.pdf as on November 13, 2009

http://www.bonnebabycare.com/about-us.html as on November 13, 2009

http://www.lifestylestores.com/pages/about_us.htm as on November 13, 2009

http://en.wikipedia.org/wiki/Mothercare as on November 13, 2009

http://economictimes.indiatimes.com/News/News-By-Industry/Services/Property-/-Cstruction/Mothercares-India-ops-get-DLF-as on November 13, 2009

http://www.reuters.com/article/pressRelease/idUS199050+20-Apr-2009+PRN20090420 as on November 13, 2009

Consumer spending in a recession, Interbrand publication