Baby Diaries Ivestor Deck

‘’Our children will never have known a world

without this sort of exposure. What does a

worldview lacking an expectation of privacy mean

for the rest of society?’’

(55%) of parents said they have shared information or

posted pictures from a vacation.

Also, nearly two-thirds of parents (66%) reported

posting pictures of their children online

More than half (56%) shared news of a child's

accomplishment

Our children are the most important thing in our lives

We all like to share pictures and updates with our friends and

family

How safe are social networks?

The average person has over 300 friends on Facebook

When sharing pictures with friends and family on Facebook the pictures

are then visible to all of your connections

Once a connection hit’s the ‘like button’ the picture then becomes visible to

their connections, 4 likes could equate to 1,500 potential viewers

It’s not only pictures, these connections know where you live, work and

socialise!

Baby Diaries is an online scrapbook specifically for your children

Baby Diaries is safe, secure and invite only!

Share pictures, videos, sounds and updates with your friends and family

These updates then form a timeline and are automatically tagged by day, month, year

and location

The parent, friends & family can then look back and view the milestones in years to

come

The time line will be downloadable so the parent can physically document the updates

Baby Diaries will span online and mobile and will be accessible

via:

The native IOS app

Facebook app- utilising the platform and audience

Specific web platform

Baby Diaries will be monetized via:

Paid For Download: two versions of the app will be launched,

a paid for version with no advertising

In app/ Online Advertising: the ‘lite’ version of the app will

be free to download featuring on brand advertising. The

website will also be monetized via targeted advertising

In app/ Online Purchases: purchases will include

downloadable video timelines, physical calendars and diaries

broken down by year

The Team

Darren Reilly Richard O'Hara

Founder HeadDeveloper Past: Head Of Mobile- Technical App Developer-

twentysix Digital twentysix Digital

Baby Diaries Advisor:

Freddie Laker Founder Gui.de

Agency Relationships:

Network Relationships:

The Design: Baby Diaries will have a Shabby Chic theme

Baby Diaries will be easy to navigate for the user

The designs and themes will evolve as the child develops through the years

Design will be at the heart of the proposition

All scrapbooks will be downloadable in a video format and also ordered as a

hard copy to share with family

Progress To Date: Registered the domains

Registered with companies house

Worked on design themes

Developed wire frames of the IOS/ Facebook app functionality

Developed IOS working interface

Set up a server to host the development

Approached and received quotes for the web development area of the project

0

1

2

3

4

5

6

Series 1 Series 2 Series 3

-1,000,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Revenue

£

Q2 2014 Q3 2014 Q4 2014 2015 2016 2017 2018

Revenue Forecasts

Investment Goals:

The goal is to raise £200,000 in investment in return for 20% equity.

This investment will fund the development of the web platform, marketing of Baby

Diaries, staff/ office costs and legal costs.

The investment will reduce the development time meaning Baby Diaries will be

operating sooner.

The sooner the development takes place the sooner revenues will begin to generate

Darren Reilly [email protected]

+4477 397 09475