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BA and UX: Intrinsically Incompatible?
Nick de Voil
22 January 2015
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UX Designers are not
capable of analysing
requirements or considering
business issues
Business Analysts are not
capable of conducting
research, empathising with
end-users or designing
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10.
Nobody understands
what my job is
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9.
…Not even people
with the same job
title
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8.
I hate it when
recruiters expect me
to know programming
languages
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7.
There isn’t enough
budget for me to do
my job properly
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6.
Developers don’t seem
to understand
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5.
I have to support
multiple development
teams
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4.
I’m not able to get
enough access to end
users
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3.
Please, I am not just
a deliverables
monkey!
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2.
The company doesn’t
get me involved in
projects early enough
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1.
How am I supposed to
fit in with Agile?
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Use of BA- and UX-related techniques
Survey results
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UX Designers should analyse
requirements and consider
business issues
Business Analysts should
conduct research, empathise
with end-users and design