B2B case study: How Martrain targeted the clinicians when selling VMware’s VDI into healthcare

Case Study:VMware Healthcare Multi Channel Marketing ProgrammeMarch 2015

Contents

Business drivers behind the programme

Different elements

The results

How the programme came together

Background & Business Drivers



Media Audit

Events

Profiling and telemarketing

The Online Experience

Personal URLObjective to put into place a PURL for our target healthcare professionals

A single microsite where we will provide all relevant content

Impact & Measurement We will be able to track usage by Health Care Trust & Individuals

Channel Partners Marketing

Content & Collateral

Results