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    Manual or clinicians

    Second edition

    Barry D. Weiss, MD

    Removing barriers to better, safer care

    A continuing medical education opportunity

    Sponsored in part by AstraZeneca

    Health literacy and patient safety:

    Help patients understand

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    2007 American Medical Association Foundation and American Medical Association.

    All rights reserved. The contents o this publication may not be reproduced in any orm without writtenpermission rom the American Medical Association Foundation.

    Release date: May 2007Expiration date: May 2009

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    Health literacy and patient safety:

    Help patients understand

    Manual or clinicians

    Second edition

    Author:

    Barry D. Weiss, MD

    University o Arizona College o Medicine, Tucson

    With contributions rom:

    Joanne G. Schwartzberg, MD, American Medical Association, Chicago

    Terry C. Davis, PhD, Louisiana State University, Shreveport

    Ruth M. Parker, MD, Emory University College o Medicine, Atlanta

    Patricia E. Sokol, RN, JD, American Medical Association, Chicago

    Mark V. Williams, MD, Emory University College o Medicine, Atlanta

    Removing barriers to better, safer care

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    The Health Literacy Educational Toolkit, 2nd edition has been

    re-approved for CME credit through May 2012. Please read the

    following page for new instructions effective May 2009.

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    Health literacy educational toolkit, 2nd ed

    Important Continuing Medical Education Information for Physicians

    Effective May 2009

    PLEASE NOTE THE NEW INSTRUCTIONS FOR CLAIMING CREDIT EFFECTIVE MAY 2009:

    Physicians may earnAMA PRA Category 1 CreditTM for this activity Health literacy educationaltoolkit, 2nd ed. by viewing the accompanying instructional video, reading this manual for clinicians,studying the case discussions, and completing the enclosed evaluation and post-test. The estimatedtime to complete the activity is 2.5 hours. Physicians must then complete the CME questionnaire(including both the evaluation and the post-test) provided at the back of thi s manual andsubmit it v ia mail or fax to:

    American Medical Association FoundationAttn: Health Literacy515 N. State St.

    Chicago, IL 60654Fax: (312) 464-4142

    Al l submiss ions must be s igned and dated.

    A certificate documenting your participation in the CME activity will be forwarded to you uponsuccessful achievement of a score of at least 70%.

    Original release date: May 2007Date of most recent activity review: April 2009Activi ty exp iration date: May 2012

    Disclosures for Content ReviewersClaudette Dalton, MD, Rockingham Memorial Hospital, Harrisonburg, Va. Nothing to discloseDaniel Oates, MD, M.Sc., Boston University School of Medicine, Boston, Mass. Nothing to disclose

    Accred itation Statement

    The American Medical Association is accredited by the Accreditation Council for Continuing MedicalEducation to provide continuing medical education for physicians.

    Designation Statement

    The American Medical Association designates this enduring material for a maximum of 2.5AMA PRACategory 1 Credits. Physicians should claim only the credit commensurate with the extent of theirparticipation in the activity.

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    An AMA continuing medical education program

    Accreditation statement

    The American Medical Association is accredited by the Accreditation Council or Continuing MedicalEducation to provide continuing medical education or physicians.

    Designation statementThe American Medical Association designates this educational activity or a maximum o 2.5 AMA PRACategory 1 Credits. Physicians should only claim credit commensurate with the extent o their participationin the activity.

    Non-physicians may receive a certicate o participation or completing this activity.

    Learning objectives

    The enclosed materials will enable physicians to: Dene the scope o the health literacy problem.

    Recognize health system barriers aced by patients with low literacy. Implement improved methods o verbal and written communication. Incorporate practical strategies to create a shame-ree environment.

    Instructions or obtaining CME credit

    Ater viewing the accompanying instructional video, reading this manual or clinicians, and completing thecase discussions, record your answers to the continuing medical education (CME) questionnaire on the CMEanswer sheet provided at the back.

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    Disclosure policy

    To ensure the highest quality o CME programming, and to comply with the Accreditation Council orContinuing Medical Education Standards or Commercial Support, the American Medical Association(AMA) requires that all aculty and planning committee members disclose relevant nancial relationships with

    any commercial or proprietary entity producing health care goods or services relevant to the content beingplanned or presented. The ollowing disclosures are provided:

    AuthorDr. Weiss: Research grants and consulting ees, Pzer Inc.

    ContributorsDr. Schwartzberg: Nothing to discloseDr. Davis: Nothing to discloseDr. Parker: Nothing to discloseMs. Sokol: Nothing to disclose

    Dr. Williams: Nothing to disclose

    CME Planning CommitteeLouella L. Hung, MPH: Nothing to discloseAmerican Medical Association Foundation, ChicagoJoanne G. Schwartzberg, MD: Nothing to discloseAmerican Medical Association, ChicagoBarry D. Weiss, MD: Research grants and consulting ees, Pzer Inc.University o Arizona College o Medicine, Tucson

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    Introduction 6

    Health literacy 8

    National Assessment o Adult Literacy ..............................................................................................................8

    Procient skills ...........................................................................................................................................10

    Intermediate skills ......................................................................................................................................10

    Basic skills ..................................................................................................................................................10

    Below basic skills........................................................................................................................................10

    Population groups at risk or limited health literacy ..........................................................................................10

    Day-to-day problems associated with limited health literacy ............................................................................12

    Implications o limited health literacy ...............................................................................................................13Literacy and health knowledge ..................................................................................................................13

    Literacy and health outcomes ....................................................................................................................13

    Literacy and health care costs....................................................................................................................14

    Literacy and the law ..................................................................................................................................15

    You cant tell by looking 16

    How can I tell i an individual patient has limited health literacy skills?

    Red fags .....................................................................................................................................................17

    The social history .......................................................................................................................................19

    Medication review .....................................................................................................................................19

    Measuring health literacy ...................................................................................................................................20

    Strategies to enhance your patients health literacy 22

    Making your practice patient-riendly ...............................................................................................................22

    Attitude o helpulness ..............................................................................................................................25

    Scheduling appointments ..........................................................................................................................25

    Oce check-in procedures ........................................................................................................................25

    Reerrals and ancillary tests .......................................................................................................................27

    Table o contents

    Health literacy and patient safety: Help patients understand

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    Improving interpersonal communication with patients 28

    Communication and malpractice lawsuits .........................................................................................................28

    Communication and medical outcomes ............................................................................................................29

    Steps to improving communication with patients .............................................................................................29

    Slow down ..................................................................................................................................................30

    Use plain, nonmedical language ................................................................................................................30

    Show or draw pictures to enhance patients understanding and recall .....................................................32

    Limit the amount o inormation given at each visitand repeat it ........................................................32

    Use the teach-back technique ................................................................................................................33

    Create a shame-ree environment: Encourage questions ..........................................................................34

    - Ask-Me-3 .....................................................................................................................................34

    Creating and using patient-riendly written materials 35

    Written consent orms and patient education handouts ...................................................................................35

    Principles or creating patient-riendly written materials .........................................................................35

    - Depth and detail o the message..................................................................................................37

    - Complexity o text.......................................................................................................................38

    - Format ..........................................................................................................................................39

    - User testing ..................................................................................................................................39

    Nonwritten patient education materials ............................................................................................................40Graphic illustrations (pictures, pictographs, models) ...............................................................................40

    Audiotapes and compact discs ...................................................................................................................40

    Videotapes ..................................................................................................................................................41

    Computer-assisted education .....................................................................................................................41

    Final comments 43

    Case discussions 45

    Useul resources 48

    CME questionnaire 49

    CME answer sheet 51

    Reerences 53

    American Medical Association Foundation and American Medical Association

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    Introduction

    Health literacy and patient safety: Help patients understand

    Communication is essential or the

    eective delivery o health care, and

    is one o the most powerul tools in

    a clinicians arsenal. Unortunately,

    there is oten a mismatch between a

    clinicians level o communication and

    a patients level o comprehension. In

    act, evidence shows that patients oten

    misinterpret or do not understand much

    o the inormation given to them byclinicians. This lack o understanding

    can lead to medication errors, missed

    appointments, adverse medical

    outcomes, and even malpractice

    lawsuits.

    There are many reasons why patients do not

    understand what clinicians tell them, but key among

    them is inadequate health literacyi.e., a limited

    ability to obtain, process, and understand basic health

    inormation and services needed to make appropriate

    health decisions and ollow instructions or

    treatment. Clinicians can most readily improve what

    patients know about their health care by conrming

    that patients understand what they need to know and

    by adopting a more patient-riendly communication

    style that encourages questions.

    The need or todays patients to be health literate

    is greater than ever, because medical care has grownincreasingly complex. We treat our patients with an

    ever-increasing array o medications, and we ask them

    to undertake more and more complicated sel-care

    regimens. For example, patients with congestive heart

    ailure were prescribed digoxin and diuretics in the

    past, while todays patients take loop diuretics, beta

    blockers, angiotensin converting enzyme inhibitors,

    spironolactone, and digoxin. They may also receive

    a biventricular pacemaker that needs monitoring,

    and they oten take medications or hypertensionand hyperlipidemia. In the past, these patients were

    simply instructed to decrease their physical activity,

    but now they weigh themselves daily, report weight

    gain to their clinicians, eat low-sodium and oten

    low-at diets, and participate in structured exercise

    regimens. Similarly, therapy or patients with asthma

    was once limited to theophylline pills, but today

    these patients must learn to use inhalers with spacers

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    and understand the dierence between controller

    medications and rescue medications. They must

    also test their peak fow rate, take tapering doses o

    prednisone, and identiy and eliminate allergens rom

    their homes. Patients with diabetes may have the

    most dicult task o all, as they need to understand

    actors aecting blood glucose control so they can

    modiy insulin regimens on a meal-to-meal basis in

    response to nger-stick glucose measurements.

    Unortunately, current data indicate that more

    than a third o American adultssome 89 million

    peoplelack sucient health literacy to eectively

    undertake and execute needed medical treatmentsand preventive health care. Inadequate health

    literacy aects all segments o the population, but

    it is more common in certain demographic groups,

    such as the elderly, the poor, members o minority

    groups, and people who did not speak English during

    early childhood. The economic consequences o

    limited literacy or the US health care system are

    considerable, estimated to cost between $50 billion

    and $73 billion per year.

    Since publication o the rst edition o this manual,

    a great deal o new inormation has become available

    about the eects o literacy on health care and

    health outcomes. Much o this inormation has been

    described in research papers and in a report on health

    literacy rom the Institute o Medicine.

    In the pages that ollow, this manual reviews the

    problem o health literacy, its consequences or

    the health care system, and the likelihood that a

    clinicians practice includes patients with limited

    literacy. The manual then provides practical tips

    or clinicians to use in making their oce practices

    more user riendly to patients with limited literacy,and gives suggestions or improving interpersonal

    communication between clinicians and patients.

    Finally, the manual concludes with several case

    discussions based on vignettes in the accompanying

    instructional video.

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    Health literacy

    Health literacy and patient safety: Help patients understand

    Health literacy, as dened in a report by

    the Institute o Medicine, is the ability

    to obtain, process, and understand

    basic health inormation and services

    needed to make appropriate health

    decisions and ollow instructions or

    treatment.1 Many actors can contribute

    to an individuals health literacy, the

    most obvious being the persons general

    literacythe ability to read, write, andunderstand written text and numbers.

    Other actors include the individuals

    amount o experience in the health

    care system, the complexity o the

    inormation being presented, cultural

    actors that may infuence decision-

    making, and how the material iscommunicated.

    National Assessment o Adult Literacy

    Every 10 years, the US Department o Education

    conducts a national survey to document the stateo literacy o the American public. The most recent

    survey, the National Assessment o Adult Literacy

    (NAAL) conducted in 2003, provides the most

    comprehensive view o the general literacy and

    health literacy skills o American adults. The NAAL

    tested a stratied representative national random

    sample o some 19,000 adults who were interviewed

    in their place o residence. Each participant

    was asked to provide personal and background

    inormation and to complete a comprehensive seto tasks to measure his or her ability to read and

    understand text, interpret documents, and use and

    interpret numbers (Table 1).

    While the main purpose o the NAAL was to

    measure the general literacy skills o American adults

    specic items were devoted to specically assessing

    health literacy. These items ocused on the ability o

    individuals to understand and use text, documents,

    and numbers pertinent to commonly encounteredhealth care situations. These situations included

    care o illness, dealing with preventive care, and

    navigating the health care system.

    The NAAL results were reported by dividing the

    health literacy skills o subjects into our levels2:

    procient, intermediate, basic, and below

    basic (Figure 1). Most doctoral-level clinicians all

    into the small percentage o the population that has

    procient skills, while 36% o American adults78

    million peoplehave only basic or below basic

    skills. Add to this gure the approximately 5% o

    individuals that could not be tested in the NAAL

    because they lacked sucient skills to participate in

    the survey, and the total number o Americans with

    limited health literacy totals more than 89 million!

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    Table 1. Examples o health literacy tasks on the National Assessment o Adult Literacy

    Level Sample tasks

    Profcient Calculate an employees share o health insurance costs or a year, using a table that shows

    how the employees monthly cost varies.

    Find the inormation required to dene a medical term by searching through a complex

    document.

    Evaluate inormation to determine which legal document is applicable to a specic health

    care situation.

    Intermediate Determine a health weight range or a person o specied height, based on a graph that

    relates height and weight to body mass index. Find the age range during which children should receive a particular vaccine using a chart

    that shows all the childhood vaccines and the ages children should receive them.

    Determine what time a person can take a prescription medication, based on inormation

    on the prescription drug label that relates the timing o medication to eating.

    Identiy three substances that may interact with an over-the-counter drug to cause side

    eects, using inormation on the over-the-counter drug label.

    Basic Give two reasons why a person with no symptoms o a specic disease should be tested or

    the disease, based on inormation in a clearly written pamphlet.

    Explain why it is dicult or people to know i they have a specic chronic medical

    condition, based on inormation in a two-page article about the medical condition.

    Below basic Identiy how oten a person should have a specied medical test, based on inormation in

    a clearly written pamphlet.

    Identiy what is permissible to drink beore a medical test, based on a set o short

    instructions.

    Circle the date o a medical appointment on a hospital appointment slip.

    Source: Kutner M, Greenberg E, Jin Y, Paulsen C. The Health Literacy o Americas Adults: Results rom the 2003 National Assessment o Adult Literacy. USDepartment o Education. National Center or Education Statistics (NCES) Publication No. 2006-483; September 2006.

    American Medical Association Foundation and American Medical Association

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    Procient skills

    At the procient level, individuals have ullydeveloped health literacy skills and can read

    and understand virtually all text and numerical

    inormation they might encounter in health care

    settings. These individuals, however, account or only

    about 13% o the American adult population.

    Intermediate skills

    The next highest skill level is termed intermediate.

    Individuals with intermediate health literacy skills

    constitute about 53% o the population. They candeal with most o the text and numerical inormation

    they encounter in health care settings, although

    they would have diculty dealing with dense or

    complicated text and documents. Examples o

    intermediate skills include checking a reerence

    source to determine which oods contain a particular

    vitamin or calculating body mass index rom

    inormation provided on a graph.

    Basic skillsPeople with basic health literacy skills, who make up

    22% o the population, can perorm the basic tasks

    o reading and understanding a short pamphlet that

    explains the importance o a screening test. They

    would not be able to reliably perorm intermediate-

    level tasks. Most would have diculty understanding

    typical patient education handouts or lling in health

    insurance applications.

    Below basic skills

    About 14% o the American adult population hashealth literacy skills below even the basic level. These

    individuals are typically unable to perorm the basic

    tasks needed to achieve ull unction in todays society,

    including interactions with the health care system.

    They can only perorm rudimentary literacy tasks like

    identiying the date o a medical appointment rom a

    hospital appointment slip given to them. They would

    typically have diculty with basic-level tasks.

    Population groups at risk orlimited health literacy

    Persons with basic and below basic health literacy

    skills are ound in all segments o society. In act,

    most are white, native-born Americans. Nonetheless,

    limited health literacy is much more common in

    certain segments o the population.

    Table 2 shows the percentage o certain high-risk

    population groups in which many individuals scored

    in the basic or below basic levels on the NAAL.These groups include the elderly, persons with limited

    education, members o ethnic minorities, and people

    who spoke a language other than English in their

    childhood home. Unemployed persons, those with

    limited income, and individuals insured by Medicaid

    are also more likely to have limited health literacy.

    Visual diculties and learning disabilities such as

    dyslexia account or health literacy decits in only a

    very small percentage o NAAL subjects.

    Figure 1.

    0 0 0 20 0 20 0 0 0 100

    14 22 53 12Graph illustrates the percentage o participants inthe National Assessment o Adult Literacy (NAAL)with health literacy scores in each o the our literacyprociency categories.

    Source: Kutner M, Greenberg E, Jin Y, Paulsen C.The Health Literacy o Americas Adults: Resultsrom the 2003 National Assessment o Adult LiteracyUS Department o Education. National Center orEducation Statistics (NCES) Publication No. 2006-483; September 2006.

    Below basic Basic Intermediate Profcient

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    I your patient population includes many individuals

    in any o the groups mentioned above, it is likely that

    your practice includes persons with limited health

    literacy skills. It is important, however, to keep in

    mind that persons with limited health literacy do

    not t into easy stereotypes. Indeed, one study o

    afuent individuals living in a geriatric retirement

    community ound that 30% scored poorly on a test

    o unctional literacy in health care situations.3 And

    a cover article in Fortune magazine told the stories o

    several billionaire executives who had limited general

    literacy skills.4 As with nearly all poor readers, they

    had developed coping mechanisms that worked in

    their business and social lives, but might not work

    well in an urgent health care situation.

    Group Belowbasic

    Basic Total

    % % %

    Age (years)

    19-24 10 21 31

    25-39 10 18 28

    40-49 11 21 32

    50-64 13 21 24

    65 and older 29 30 59

    Highest education level completedLess than or some high school 49 27 76

    High school graduation (no college study) 15 29 44

    High school equivalency diploma 14 30 44

    Racial/ethnic group

    White 9 19 24

    Asian/Pacic Islander 13 18 31

    Black 24 34 58

    Hispanic (all groups) 41 25 66

    Health insurance statusEmployer provided 7 17 24

    Privately purchased 13 24 37

    Medicare 27 30 57

    Medicaid 30 30 60

    No insurance 28 25 53

    Source: Kutner M, Greenberg E, Jin Y, Paulsen C. The Health Literacy o Americas Adults: Results rom the 2003 National Assessment o Adult Literacy. USDepartment o Education. National Center or Education Statistics (NCES) Publication No. 2006-483; September 2006.

    Table 2. Percentage o adult population groups with health literacy skillsat NAAL below basic and basic levels

    American Medical Association Foundation and American Medical Association 11

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    Day-to-day problems associated withlimited health literacy

    Numerous studies in health care settings demonstratethat persons with limited health literacy skills oten

    have a poor understanding o basic medical vocabulary

    and health care concepts. For example, one study o

    patients with limited health literacy ound that many

    did not really understand the meanings o words that

    clinicians regularly use in discussions with patients

    words like bowel, colon, screening test, or blood

    in the stool (Table 3).5 In another study, one out o

    our women who said they knew what a mammogram

    was turned out not to know.6

    Table 3. Common medical words that patients withlimited literacy may not understand

    Blood in the stool

    Bowel

    Colon

    Growth

    Lesion

    Polyp

    Rectum

    Screening

    Tumor

    Source: Davis TC, Dolan NC, Ferreira MR, Tomori C, Green KW, Sipler AM,Bennett CL. The role o inadequate health literacy skills in colorectal cancerscreening. Cancer Invest. 2001;19:193-200.

    Lack o understanding is not just limited to medical

    terms. Several studies, conducted in both primary

    care and specialty practices in dierent parts o the

    United States, show that persons with limited health

    literacy skills also do not understand, or are not awareo, concepts basic to common diseases. For example,

    ewer than hal o low literacy patients with diabetes

    knew the symptoms o hypoglycemia,7 and the

    majority o low literacy patients with asthma could

    not demonstrate proper use o an asthma inhaler.8

    Table 4 shows some other problems experienced

    by persons with limited health literacy when they

    interact with the health care system.9,10,11,12

    Table 4. Some other health systemproblems experienced by persons with

    limited literacy skills

    26%did not understand when their

    next appointment was scheduled

    42%did not understand instructions

    to take medication on an empty

    stomach

    (Up to)

    78%

    misinterpret warnings on

    prescription labels

    86%could not understand rights

    and responsibilities section o a

    Medicaid application

    Sources: (a) Williams MV, Parker RM, Baker DW, et al. Inadequate unctionalhealth literacy among patients at two public hospitals.JAMA. 1995; 274:1677-1682; (b) Baker DW, Parker RM, Williams MV, et al. The health care experienceo patients with low literacy.Arch Family Med. 1996; 5:329-334; (c) Fact Sheet:Health literacy and understanding medical inormation. Lawrenceville, NJ: Center orHealth Care Strategies; 2002; (d) Wol MS, Davis TC, Tilson HH, Bass PF III,

    Parker RM. Misunderstanding o prescription drug warning labels among patientswith low literacy.Am J Health Syst Pharm. 2006; 63:1048-1055.

    It is important to emphasize that limited

    understanding o health concepts and health

    inormation is not solely a problem o persons with

    low literacy skills. Highly literate, well-educated

    individuals also report diculty understanding

    inormation provided to them by cliniciansusually

    because clinicians use vocabulary and discuss

    physiological concepts unamiliar to those whodo not have a medical education. Even patients

    with average reading levels are oten unable

    to understand consent orms used or research

    studies on cancer drugs and may not comprehend

    medication instructions, such as those or what to

    do about missed oral contraceptive pills.13,14 And, in

    a well-known anecdote, a prominent obstetrician

    reported that he was unable to ully understand the

    12 Health literacy and patient safety: Help patients understand

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    explanation he received rom an orthopedist about

    his upcoming orthopedic surgery.

    Implications o limited health literacy

    The limited ability to read and understand health-

    related inormation oten translates into poor health

    outcomes. Most clinicians are surprised to learn that

    literacy is one o the strongest predictors o health

    status. In act, all o the studies that investigated the

    issue report that literacy is a stronger predictor o an

    individuals health status than income, employment

    status, education level, and racial or ethnic group.15,16,17

    Be aware that education level is a poor surrogate

    or general literacy skills and or health literacy.

    Education level only measures the number o years

    an individual attended schoolnot how much the

    individual learned in school. Thus, asking patients

    how many years o school they completed does

    not adequately predict their literacy skills. Indeed,

    ully 39% o NAAL participants with a high school

    education had only basic reading skills, and 13% had

    skills below the basic level.

    2

    Literacy and health knowledge

    Patients with limited health literacy have less

    awareness o preventive health measures and less

    knowledge o their medical conditions and sel-care

    instructions than their more literate counterparts.

    This knowledge decit has been documented or a

    variety o health conditions, ranging rom childhood

    ever to asthma to hypertension. Persons with

    limited health literacy skills also exhibit less healthybehaviors (Table 5).18,19

    Literacy and health outcomes

    Persons with limited health literacy skills have poorer

    health status than the rest o the population.15,16,17,20

    Indeed, several studies in diverse settings have

    shown that, even ater controlling or a variety o

    sociodemographic variables, limited understanding

    o health concepts (i.e., poor health literacy) is

    associated with worse health outcomes. This may

    be due to the aorementioned decits in health

    knowledge, as well as medication errors, poor

    understanding o medical instructions, and lack o

    sel-empowerment.

    Table 5. Some health knowledge defcits and riskybehaviors o persons with limited literacy skills

    Health knowledge decits

    Patients with asthma less likely to know how to

    use an inhaler Patient with diabetes less likely to know symptoms

    o hypoglycemia

    Patients with hypertension less likely to know that

    weight loss and exercise lower blood pressure

    Mothers less likely to know how to read a

    thermometer

    Less likely to understand direct-to-consumer

    television advertising

    Less healthy behaviors

    More smoking, including during pregnancy

    More exposure to violence

    Less breasteeding

    Less access to routine childrens health care

    Sources: (a) Davis TC, Arnold C, Berkel HJ, Nandy I, Jackson RH, GlassJ. Knowledge and attitude on screening mammography among low-literate,low-income women. Cancer. 1996;78:1912-1920; (b) Williams MV, Baker DW,Parker RM, Nurss JR. Relationship o unctional health literacy to patients

    knowledge o their chronic disease: a study o patients with hypertension ordiabetes.Arch Intern Med. 1998;158:166-172; (c) Davis TC, Byrd RS, ArnoldCL, Auinger P, Bocchini JA Jr. Low literacy and violence among adolescentsin a summer sports program. J Adolesc Health. 1999; 24:403-411; (d) ArnoldCL, Davis TC, Berkel HJ, Jackson RH, Nandy I, London S. Smoking status,reading level, and knowledge o tobacco eects among low-income pregnantwomen. Prev Med. 2001; 32:313-320; (e) Kaphingst KA, Rudd RE, DejongW, Daltroy LH. Comprehension o inormation in three direct-to-consumertelevision prescription drug advertisements among adults with limited literacy.

    J Health Commun. 2005;10:609-619; () Yu SM, Huang ZJ, Schwalberg RH,Nyman RM. Parental English prociency and childrens health services access.Am J Public Health. 2006;96:1449-1455.

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    The relationship between limited health literacy

    and poorer health occurs in all socioeconomic groups

    and in many disease states. For example, Medicaremanaged care enrollees (mostly older individuals)

    are 29% more likely to be hospitalized i they have

    limited health literacy skills (Figure 2).21 Medicaid

    enrollees (mostly individuals with limited income)

    with diabetes are less likely to have good glycemic

    control i they have limited health literacy (Figure

    3).22 Indeed, although not all research has come to

    a similar conclusion, evidence suggests that literacy

    may be the mediating actor in determining which

    patients have good diabetes control.

    23,24

    Figure 2. Percentage o Medicaremanaged-care enrollees requiringhospitalization over a 3-year period

    18%

    14%Percent

    20 ____________________________________

    15 ____________________________________

    10 ____________________________________

    5 ____________________________________

    0 ____________________________________

    Low-literacy Adequate literacy

    Source: Baker DW, Gazmararian JA, Williams MV, et al. Functional healthliteracy and the risk o hospital admission among Medicare managed careenrollees.Am J Public Health. 2002;92:1278-1283.

    Figure 3. Patients with tight diabetes control

    35 ____________________________________30 ____________________________________

    25 ____________________________________

    20 ____________________________________

    15 ____________________________________

    10 ____________________________________

    5 ____________________________________

    0 ____________________________________

    Percent

    Low-literacy Adequate literacy

    Tight diabetes control defned as a glycated

    hemoglobin level 7.2%

    20%

    33%

    Data rom: Schillinger D, Grumbach K, Piette J, et al. Association o healthliteracy with diabetes outcomes.JAMA. 2002;288:475-482.

    Literacy and health care costs

    The adverse health outcomes o low health literacy

    translate into increased costs or the health care

    system. In one small study, the average annual healthcare costs or all Medicaid enrollees in one state was

    $2,891 per enrollee, but the annual cost or enrollees

    with limited literacy skills averaged $10,688 (Figure

    4).25 Another study, this one o 3,260 Medicare

    enrollees in sites around the country, ound higher

    costs or emergency room and inpatient care or

    people with limited health literacy.26

    1 Health literacy and patient safety: Help patients understand

    18%

    14%

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    Figure 4. Annual health-care costs oMedicaid enrollees

    $12,000 ________________________________

    $10,000 ________________________________

    $8,000 ________________________________

    $6,000 ________________________________

    $4,000 ________________________________

    $2,000 ________________________________

    $0 ________________________________

    All enrollees Enrollees with limited

    literacy

    $2,891

    $10,688

    Data rom: Weiss BD, Palmer R. Relationship between health care costs andvery low literacy skills in a medically needy and indigent Medicaid population.

    J Am Board Family Pract. 2004;17:44-47

    The combination o medication errors, excess

    hospitalizations, longer hospital stays, more use o

    emergency departments, and a generally higher

    level o illnessall attributable to limited health

    literacyis estimated to result in excess costs or the

    US health care system o between $50 billion and$73 billion per year.27 According to the Center or

    Health Care Strategies, this is equal to the amount

    Medicare pays or physician services, dental services,

    home health care, drugs, and nursing home care

    combined.28

    Literacy and the law

    The Joint Commission and the National Committee

    or Quality Assurance have both adopted guidelines

    speciying the need or patient education inormationand consent documents to be written in a way that

    patients can understand.29,30 Accordingly, ailure to

    provide understandable inormation to patients may

    be a negative actor in the accreditation status o

    a health care organization. The Joint Commission

    recently published a white paper on health

    literacy.31

    Our legal system recognizes the patient-physician

    relationship as a duciary relationship, which is the

    highest standard o duty implied by law. In the case

    o inormed consent, courts consistently state that

    because o the duciary relationship between patients

    and physicians, physicians have a duty to ully

    disclose, in good aith and in general terms, the risks

    and benets o medical interventions and procedures.

    With consistency, courts have described inormed

    consent as a process o educating patients so they

    understand their diagnosis and treatment. A Virginia

    court stated that consent is not a piece o paper

    but rather a process o physicians helping patientsunderstand their condition or the purpose o making

    inormed decisions.32 The South Carolina Supreme

    Court declared that a patient must have a true

    understanding o procedures and their seriousness.33

    Moreover, in Ohio, a court said that the physicians

    duty to patients includes ully disclosing inormation

    and, as ully as possible, ascertaining that patients

    understand the inormation on the documents they

    are signing.34

    For patients with limited health literacy skills,

    clinicians thus need to deliver this inormation in a

    clear, plain language ormat. In act, clinicians can

    best serve their patient population by providing all

    patients with easy-to-understand inormation.

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    You cant tell by looking

    1 Health literacy and patient safety: Help patients understand

    Given that 89 to 90 million adults in

    the United States have limited health

    literacy, you probably see patients every

    day who have trouble reading and

    understanding health inormation. In

    addition, even persons with adequate

    skills may have trouble understanding

    and applying health care inormation,

    especially when it is explained in

    technical, unamiliar terms. Patientsmay be verbally articulate and appear

    well-educated and knowledgeable,

    yet ail to grasp disease concepts or

    understand how to carry out medication

    regimens properly.

    Patients with limited health literacy can be dicult

    to identiy. The population groups listed in Table

    6 are known to be at higher risk or limited health

    literacy, but keep in mind that many patients within

    these groups actually have well-developed skills.

    Conversely, many patients with limited health

    literacy do not all into any o the population groups

    listed in Table 6.

    The important message is that you cant tell by looking

    whether someone has sucient skills to adequately

    understand health concepts and carry out health

    care instructions. Because you cant tell just by

    looking, clinicians and medical practices can bestdeliver eective medical care by providing easy-to-

    understand inormation to all patients. Later in this

    manual, we will show you how you can do this.

    Table 6. Key risk actors or limited literacy

    Elderly

    Low income

    Unemployed Did not nish high school

    Minority ethnic group

    (Hispanic, Arican American)

    Recent immigrant to United States

    who does not speak English

    Born in United States but English

    is second language

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    How can I tell i an individual patient has limitedhealth literacy skills?

    Red fags

    While you cant tell by looking, some o your

    patients may drop clues, or red fags, indicating

    they have limited health literacy. I your patients

    have ever lled out their registration orms or health

    questionnaires incompletely or incorrectly, or taken

    their medications the wrong way, they may have

    done so because o limited literacy skills or because

    they were not amiliar with the medical terms and

    concepts in these orms. Other clues to limited

    literacy are listed in Table 7.

    Table 7. Behaviors and responses that may indicate limited literacy

    Behaviors

    Patient registration orms that are incomplete or inaccurately completed

    Frequently missed appointments

    Noncompliance with medication regimens

    Lack o ollow-through with laboratory tests, imaging tests, or reerrals to consultants

    Patients say they are taking their medication, but laboratory tests or physiological parameters do not

    change in the expected ashion

    Responses to receiving written inormation

    I orgot my glasses. Ill read this when I get home. I orgot my glasses. Can you read this to me?

    Let me bring this home so I can discuss it with my children.

    Responses to questions about medication regimens

    Unable to name medications

    Unable to explain what medications are or

    Unable to explain timing o medication administration

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    It is important to understand, however, that the

    absence o such clues does not indicate that a patient

    has adequate health literacy. Most individuals with

    limited health literacy are undetected by the health

    care system. In act, patients with limited general

    literacy skills go to great lengths to hide this rom

    others, some even going so ar as to bring decoy

    reading materials with them to the clinicians oce

    or handing articles about medications or treatments

    to their clinician. The majority o patients with

    limited literacy skills have never told anyone in the

    health care system, and most have never even told

    amily members (Figure 5).35 Similarly, patients with

    well-developed literacy skills who ail to understandhealth inormation may also avoid asking questions

    or ear o appearing stupid or annoying to the

    clinician.

    In other words, you cant tell by looking and you cant

    expect your patients to tell you.

    Figure 5. Non-disclosure olimited literacy

    Percent

    90 ____________________________________

    80 ____________________________________

    70 ____________________________________

    60 ____________________________________

    50 ____________________________________

    40 ____________________________________

    30 ____________________________________

    20 ____________________________________

    10 ____________________________________0 ____________________________________

    Co- Health Spouses Friends Childrenworkers care

    providers

    Histogram bars indicate the percentage o persons

    with limited literacy skills who had never told co-

    workers, health-care providers, spouses, riends,

    or their children about their limited literacy.

    85%

    75%68%

    62%

    52%

    Data rom: Parikh NS, Parker RM, Nurss JR, Baker DW, Williams MV. Shameand health literacy: the unspoken connection. Patient Educ Couns. 1996;27:33-39,

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    The social history

    Some physicians have ound it helpul to add a

    question about literacy skills to the social history.Ater asking about occupation and education, they

    add How happy are you with the way you read? or

    What is the best way or you to learn new things?

    Use o these and similar questions gives the patient

    an opportunity to open up and discuss the issue

    i desired.

    Recent research in this area has ocused on patients

    responses to any one o several specic questions

    as indicators o limited health literacy skills.36,37,38

    The two questions or which the most validation

    data are available are How oten do you need to

    have someone help you when you read instructions,

    pamphlets, or other written material rom your doctor

    or pharmacy? and How condent are you lling

    out medical orms by yoursel? (Table 8). These

    questions have been studied in several settings and

    have sensitivities or detecting limited literacy skills

    ranging rom 54% to 83%.

    The discussion that ollows can lead the patient

    and clinician to agree on the importance o

    understanding health inormation, and on the need

    to nd alternate ways or patients to learn what they

    need to know to care or themselves. It is essential

    that such discussions, and indeed any questions about

    reading skills, be conducted in a private, sae, and

    supportive environment, and that all questions are

    asked in a neutral, nonjudgmental ashion.

    Medication review

    Another suggested method or identiying patients

    who have limited health literacy skills is the brown-bag medication review. At the time an appointment

    is made, ask the patient to bring in all medications

    (prescription and over-the-counter medications,

    nutritional and herbal supplements, etc). When the

    patient comes to the oce, the clinician or medical

    assistant can conduct the medication review by

    asking the patient to name each medication and

    explain what it is or and how it is taken.

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    As patients respond to these questions, note whether

    they identiy medications by reading the label or by

    opening the bottle and looking at or pouring the

    pills into their hands. Identiying the medication

    by looking at the pills may be a clue to limited

    literacy skills. When responding to questions about

    how to take the medication, the patient may have

    memorized instructions such as take one pill three

    times per day. However, when probing urther with

    questions such as When was the last time you took

    one o these pills? and When was the time beore

    that? the patients conusion may become apparent.

    Measuring health literacy

    A number o instruments have been developed to

    assess the health literacy skills o patients (Table

    8). For the most part, these tools have been used

    or research. Some clinicians, however, have used

    these instruments in their own clinical settings

    to measure the literacy skills o a sample o their

    practices patients. Doing so permits the entire sta

    to develop a better sense o the literacy level o

    their overall patient population, thereby helpingensure that patient education materials and other

    communication modalities are targeted appropriately

    to patients level o understanding.

    While many clinicians and most patient advocacy

    groups have expressed concern that patients are

    ashamed and will not want to have their literacy

    skills assessed when they come to see a physician,

    a recent study suggests otherwise. The study, which

    involved nearly 600 patients, randomized 10 private

    and 10 public practices in Florida into practices that

    did and did not assess literacy skills o their patients.

    In the practices that conducted literacy assessments,

    the assessment was perormed by the practices

    nursing sta at the time nurses obtained patients

    vital signs. Fully 99% o patients in the practices

    that assessed literacy were willing to undergo the

    assessment, and doing so did not decrease patientsatisaction. In act, patient satisaction was slightly

    higher in the practices that perormed literacy

    assessments, perhaps because the literacy assessment

    provided an opportunity or more interaction and

    communication between patients and practice sta.43

    20 Health literacy and patient safety: Help patients understand

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    Table 8. Some methods or assessing literacy skills

    Methods Description Validated in Length

    English Spanish (minutes)

    Single question screens3,3, 3

    How oten do you need to have someone help you when you read

    instructions, pamphlets, or other written material rom your doctor or

    pharmacy? (positive answers are sometimes, oten, or always)

    Yes No 1

    How condent are you lling out medical orms by yoursel? (positive

    answers are somewhat, a little bit, or not at all)

    Yes No 1

    Assessment instruments

    Newest Vital Sign39

    (www.NewestVitalSign.org)

    Screening instrument or use in

    clinical settings. Patients review

    a nutrition label and answer 6

    questions about the label.

    Yes Yes 3

    Rapid Estimate o Adult Literacy

    in Medicine40Used in both clinical and research

    settings. Word recognition

    list. Patients read list o 66

    words and are scored on correct

    pronunciation.

    Yes No 2

    Short Assessment o Health

    Literacy or Spanish-speaking

    Adults41

    Patient is presented with 50

    words, each with a correct and

    incorrect meaning, and patient

    must select correct meaning.

    No Yes 5

    Short Test o Functional Health

    Literacy in Adults42Used mostly in research. Patients

    questioned about 4 numerical

    items and 2 prose passages about

    medical issues rom which specic

    words have been deleted, andpatient must select appropriate

    words rom a list o multiple-

    choice options.

    Yes Yes 8

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    Strategies to enhance yourpatients health literacy

    22 Health literacy and patient safety: Help patients understand

    While there is little that clinicians can

    do to boost the general literacy skills

    o their patients, there are strategies

    you can use to enhance patients

    understanding o medical inormation.

    In act, by making your practice more

    patient-riendly, communicating in

    easy-to-understand language, creating

    and using patient-riendly written

    materials, and veriying patientsunderstanding o inormation you

    provide, you can deliver more eective

    care to all o your patients.

    Making your practice patient-riendly

    Imagine that you are one o the nearly 36% o adults

    in the United States who had basic or below basicgeneral and health literacy skills on the NAAL.

    You cant read and ully understand an article in a

    newspaper. You cant ll in a government application

    or Social Security, Medicare, or Medicaid benets.

    You cant ollow a bus schedule or a map. You dont

    really understand what a cancer screening test is,

    or the meaning o words like rectum, tumor,

    prostate gland, or mammogram. Perhaps English

    is your second language.

    Imagine also that you, the patient, are coming to visit

    your practice or the rst time today. What will you

    nd there? What paperwork will the sta ask you to

    produce or complete? What rules and procedures will

    they ask you to ollow? What kinds o paperwork will

    you receive i you are reerred or ancillary tests or

    consultations with other clinicians, and how will you

    nd your way to those tests and consultations? Will

    you receive handouts and consent orms? I so, will

    you be able to understand them (Figure 6)? What doyou know about your medical insurance coverage

    assuming, o course, you are not one o the more than

    40 million Americans without medical insurance?

    This section o the manual provides suggestions and

    tips or making your practice more patient-riendly

    (summarized in Table 9). While the paragraphs above

    use the example o a patient with limited general

    literacy skills, implementing the recommendations

    in this section will benet all the patients in your

    practice.

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    Figure 6.

    Your naicisyhp has dednemmocer thatyou have a ypocsonoloc. Ypocsonolocis a test or noloc recnac. It sevlovnignitresni a elbixel gniweiv epocsinto your mutcer. You must drink alaiceps diuqil the thgin eroeb thenoitanimaxe to naelc out your noloc.

    The text above, which provides basic inormation

    about colonoscopy, provides a sense o what it might

    be like or a person with limited literacy skills to read

    a handout similar to those you may give to patients

    in your oce. The words are spelled backwardscan

    you read it?

    Individuals with limited literacy skills preerinormation with short words and short sentences,

    and that contains only essential inormation. Long or

    unamiliar words, written backwards in the example

    above, are oten dicult to decipher. Dicult words

    slow down reading speed and as a result, decrease

    understanding. Similar concerns apply to oral

    communicationsimple, plain language is the best

    way to communicate.

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    Table 9. Checklist or patient-riendly ofce procedures

    Exhibit a general attitude o helpulness.

    When scheduling appointments

    Have a person, not a machine, answer the phone.

    Only collect necessary inormation.

    Give directions to the oce.

    Help patients prepare or the visit. Ask them to bring in all their medications

    and a list o any questions they might have.

    Use clear and easy-to-ollow signage.

    Ask sta to welcome patients with a general attitude o helpulness.

    During oce check-in procedures

    Provide assistance with completing orms.

    Only collect essential inormation.

    Provide orms in patients language.

    Provide orms in an easy-to-read ormat.

    When reerring patients or tests, procedures, consultations

    Review the instructions.

    Provide directions to the site o reerral. Provide assistance with insurance issues.

    When providing patients with inormation

    Routinely review important instructions.

    Provide handouts in an easy-to-read ormat.

    Use nonwritten modalities.

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    Attitude o helpulness

    A general attitude o helpulness rom you and other

    members o your sta can go a long way towardshelping your patients eel comortable in your

    practice. This attitude starts rom the top; through

    example, clinician leaders and oce managers

    can encourage all employees to help patients eel

    comortable asking questions about oce procedures

    and their medical care. While everyone is involved,

    one o the most important individuals is the person

    the patient encounters rstthe receptionist.

    To advertise the attitude o helpulness to patients,

    it may be useul to have all members o the ocestaincluding the clinicians and clerical sta

    wear a button that states, Ask me. I Can Help

    (Figure 7).

    Figure 7.

    Scheduling appointments

    When patients call the oce to make an

    appointment, a person should answer the phonenot a machine asking the patient to select numerical

    options. Ideally, the person answering the phone

    should be able to converse with the patient in the

    patients preerred language.

    Inormation collected on the phone should include

    only what is needed to process the appointment

    and expedite oce fow. It should omit nonessential

    inormation or inormation that duplicates what

    others will ask later.

    Ask i the patient needs directions to the oce. For

    rst-time patients, oer to send (or ax or e-mail)

    directions to the oce.

    Finally, help patients prepare or the visit by asking

    them to bring in all their medications and to make a

    list o the questions they wish to ask. Let them know

    that they are welcome to have someone accompany

    them to the visit and be a part o the discussion.

    Oce check-in procedures

    Oce check-in proceduresparticularly the

    completion o registration orms and health

    questionnairesoten present an obstacle or

    patients with limited general and health literacy. The

    next time you receive a patient registration orm that

    is incomplete or completed incorrectly, consider that

    the patient may have had diculty reading it.

    Ask me.I can help.

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    Solutions to this problem are simple and benecial

    to all patients who have diculty completing

    registration orms (e.g., persons with limited literacy,

    as well as persons with vision decits, tremors).

    They are summarized in Table 10.

    Table 10. Tips or assisting patients withregistration orms

    Routinely oer all patients assistance in

    completing orms.

    Only collect inormation that is essential.

    Collect inormation and/or provide assistance inthe patients preerred language.

    Be sure orms are designed in

    reader-riendly ormat.

    First, and perhaps most importantly, oce sta

    should routinely oer all patients the opportunity

    to have someone assist them with the completion

    o registration orms. This can be done by stating,

    Some o these orms can be dicult to ll out. Iyou need help with them, please dont hesitate to

    ask me or help. Assistance should be provided in a

    condential manner. Patients should be brought to a

    cubicle or empty examination room so they will not

    have to discuss their health problems, nancial status,

    or other personal matters aloud in the waiting area.

    Second, registration orms should be simple and

    request only necessary inormation. For example,

    i a nurse or physician will later ask a patient about

    medication allergies, there may be no added value

    in having the patient provide this inormation on

    the registration orm. Similarly, i oce sta asks or

    and photocopies an insurance card, there may be

    no reason to have the patient complete insurance

    inormation on a registration orm. Asking patients

    or unnecessary inormation serves no good purpose

    and intimidates those who nd it dicult to provide

    this inormation.

    Third, inormation should be collected in a patientspreerred language whenever possible. Forms should

    be provided in the patients preerred language, or

    someone who speaks the patients preerred language

    should be available to provide assistance.

    In addition to the three aorementioned

    recommendations, make certain that the physical

    appearance and ormat o the registration orm

    complies with the principles o easy-to-read patient

    materials. These principles are presented in the nextsection o this manual.

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    Reerrals and ancillary tests

    When patients are sent or blood tests and

    imaging studies, or reerred to other clinicians orconsultations, treatments, or procedures, they are

    oten handed a piece o paper and told to make an

    appointment. For many patients, and especially

    those with limited literacy skills, making that

    appointment can be dicult. Again, imagine you are

    the patient with limited health literacy skills. You, as

    the patient, must read the reerral instructions, then

    call and make an appointment in another practice

    that may have its own registration system and orms

    to complete. You also need to determine i insurancecoverage will pay or this service (an advanced health

    literacy task mastered only by those with procient

    skills), and complete additional paperwork or the

    insurance company. Then you will need to ollow pre-

    appointment instructions, which could include bowel

    preparation or a colonoscopy or proper adjustment o

    medications beore a procedure. Finally, you will need

    to get to the site o the consultation or procedure and

    be present at the correct time.

    Most clinicians have dealt with tasks like these and

    know they can be rustrating. For a patient who has

    below basic NAAL health literacy skills, these tasks

    may be overwhelming.

    The solutions to this problem are straightorward.

    Any written instructions should be clear and simple

    and, as discussed in the next section, they should be

    written in easy-to-understand language and ormat.

    Oce sta should review instructions with patients

    and check that patients understand. It is a good idea

    to read written inormation out loud, rather than

    assume that your patients can read and understand

    the inormation on their own.

    Business oce sta should be available to assist

    patients with issues related to insurance coverage.

    Complicated procedures (e.g., bowel preparation)

    should be reviewed in detail, as should directions tothe reerral site. It can be useul to have a simple map

    on the back o reerral orms, appointment notices,

    and test requisition slips, so that the directions can be

    highlighted and reviewed with the patient.

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    Improving interpersonalcommunication with patients

    2 Health literacy and patient safety: Help patients understand

    Clinician-patient communication is

    an important actor in health literacy.

    Good communication is crucial or a

    successul clinician-patient relationship

    and eective exchange o inormation.

    Breakdowns in communication can

    lead to conusion or patients, poor

    health outcomes, and even malpractice

    lawsuits against clinicians.

    Communication and malpractice lawsuits

    Poor communication between patients and

    clinicians is a major actor leading to malpracticelawsuits. In act, attorneys estimate that a clinicians

    communication style and attitude are major actors

    in nearly 75% o malpractice suits.44 The most

    requently identied communication errors are

    inadequate explanations o diagnosis or treatment,

    and communicating in such a way that patients

    eel that their concerns have been ignored

    (Table 11).45,46,47,48

    Table 11. Clinician-patient communicationproblems involved in malpractice lawsuits

    Inadequate explanation o diagnoses

    Inadequate explanation o treatment

    Patient eels ignored

    Clinician ails to understand perspective o patient

    or relatives

    Clinician discounts or devalues views o patients

    or relatives

    Patient eels rushed

    Sources: (a) Vincent C, Young M, Phillips A. Why do people sue doctors? astudy o patients and relatives taking legal action. Lancet. 1994; 343:1609-1613; (b) Hickson GB, Clayton EW, Githena PB, Sloan FA. Factors thatprompted amilies to le medical malpractice claims ollowing perinatalinjuries.JAMA. 1992; 267:1359-1363; (c) Hickson GB, Clayton EW, EntmanSS, et al. Obstetricians prior malpractice experience and patients satisactionwith care.JAMA. 1994; 272:1583-1587.

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    Communication and medical outcomes

    Studies have shown that eective communication

    with patients has a benecial eect on medicaloutcomes. These benets include lower rates o

    anxiety, pain, and psychological distress, and higher

    rates o compliance and symptom resolution.49

    In particular, it has long been known that patients

    adherence to therapy is heavily infuenced by

    communication style. Specically, clear and concise

    instructions delivered to patients by clinicians the

    patients trust are associated with improved rates o

    adherence.50

    Steps to improving communication with patients

    General consensus exists among health literacy

    and communication experts that there are six basic

    methods or improving communication with patients

    (Table 12).51,52 Although initially recommended

    based on expert opinion, research results are

    providing evidence that these methods work.

    Table 12. Six steps to improving interpersonalcommunication with patients

    1. Slow down.

    Communication can be improved by speaking

    slowly, and by spending just a small amount o

    additional time with each patient. This will

    help oster a patient-centered approach to the

    clinician-patient interaction.

    2. Use plain, nonmedical language.

    Explain things to patients like you would explain

    them to your grandmother.

    3. Show or draw pictures.Visual images can improve the patients

    recall o ideas.

    4. Limit the amount o inormation provided

    and repeat it.

    Inormation is best remembered when it is given

    in small pieces that are pertinent to the tasks at

    hand. Repetition urther enhances recall.

    5. Use the teach-back technique.

    Conrm that patients understand by asking them

    to repeat back your instructions.

    6. Create a shame-ree environment: Encourage

    questions.

    Make patients eel comortable asking questions.

    Consider using the Ask-Me-3 program. Enlist

    the aid o others (patients amily or riends) to

    promote understanding.

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    Slow down

    Communication is improvedand the risk o

    malpractice claims decreasedwhen clinicians spendmore time with patients. Only a short amount o time

    is needed to make a dierence. Data rom multiple

    US states indicate that primary care physicians who

    have been the target o malpractice liability claims

    spend an average o 15 minutes per patient on

    routine visits, while physicians who have never had

    a malpractice claim against them spend an average

    o 18 minutes. This is a dierence o a mere three

    minutes.53

    In addition to spending more time, clinicians can

    optimize the use o this time by creating a patient-

    centered visit. In a patient-centered visit, the

    clinician ocuses on addressing the patients concerns.

    Behaviors such as sitting rather than standing,

    listening rather than speaking, and speaking slowly

    can urther create an impression that you are ocused

    on the patient, and patients may respond to these

    behaviors by perceiving that you have spent more

    time with them than you actually have. These and

    other useul behaviors are listed in Table 13.

    Table 13. Behaviors that improve communication

    Use orienting statements: First I will ask you

    some questions, and then I will listen to your

    heart.

    Ask patients i they have any concerns that have

    not been addressed.

    Ask patients to explain their understanding otheir medical problems or treatments.

    Encourage patients to ask questions.

    Sit rather than stand.

    Listen rather than speak.

    Clinicians oten express concern that a patient-

    centered approach results in a substantial increase

    in the duration o oce visits. Research shows

    otherwise. In one important study, patients who

    were allowed to talk without interruption or as

    long as they liked spoke or an average o only one

    minute and 40 seconds.54 In another study, patients

    were permitted to voice their initial concerns at the

    beginning o an oce visit, again or as long as they

    wished without interruption. The mean spontaneous

    talking time was only 92 seconds, with a median

    value o 59 seconds.55

    While patient-centered visits do not takesubstantially longer than traditional visits, they create

    an atmosphere in which patients eel that their needs

    have been met. This aids in the development o an

    eective patient-clinician alliance, with potential

    benets such as increased patient compliance and

    decreased risk o malpractice suits.

    Use plain, nonmedical language

    You should always seek to use plain, nonmedical

    language when speaking to patients. Words that

    clinicians use in their day-to-day conversations

    with colleagues may be unamiliar to the majority o

    nonmedically trained persons.

    A good approach is to explain things to patients

    in language that you might use when talking to

    your grandmother. This is sometimes called living

    room language, the language o the amily, or

    conversational language. Table 14 gives some

    examples o plain language alternatives to medicalwords. Conversational language creates opportunities

    or dialogue between the clinician and patient, rather

    than limiting communication to a monologue by

    the physician.

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    Table 14. Plain language alternatives to medical terms patients may not understand

    Medical term Translation into plain language

    Analgesic Pain killer

    Anti-infammatory Lessens swelling and irritation

    Benign Not cancer

    Carcinoma Cancer

    Cardiac problem Heart problem

    Cellulitis Skin inection

    Contraception Birth control

    Enlarge Get biggerHeart ailure Heart isnt pumping well

    Hypertension High blood pressure

    Inertility Cant get pregnant

    Lateral Outside

    Lipids Fats in the blood

    Menopause Stopping periods, change o lie

    Menses Period

    Monitor Keep track o, keep an eye on

    Oral By mouth

    Osteoporosis Sot, breakable bones

    Reerral Send you to another doctor

    Terminal Going to die

    Toxic Poisonous

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    Show or draw pictures to enhance patients

    understanding and recall

    The saying that a picture is worth a thousandwords is particularly true when communicating

    with patients who may have trouble understanding

    medical concepts delivered in words.It has long been

    known that visual images are remembered better

    than letters and words.56 That is why we oten recall

    a persons ace but not their name, or the picture on

    a books cover, but not the name or author o the

    book.57

    Research shows that pictures enhance patientsunderstanding o what they need to do.58,59 Pictures

    are not substitutes, however, or written or verbal

    communication, as understanding is best when

    pictures are combined with written or verbal

    explanations.

    Furthermore, the most eective pictures are simple

    ones. For example, i you are trying to explain that

    an aortic valve needs to be replaced, the illustration

    should display a heart, an aorta, and an aortic

    valve. Additional details, such as coronary arteries

    and other heart valves, and perhaps all the cardiac

    chambers, should not be included i they are not

    relevant to the patients specic health problem.

    Inclusion o irrelevant details distracts the patient

    and diminishes the eectiveness o the picture as a

    teaching tool.

    Limit the amount o inormation given at each

    visitand repeat it

    Another key to eective communication is to limitthe amount o inormation provided to patients at

    each visit. This does not mean you should withhold

    important inormation. Rather, it means that you

    should ocus your communication on the one or the

    ew most important things a patient needs to know

    at the time o the visit. The principle behind this

    approach is that advice is remembered better, and

    patients are more likely to act on it, when the advice

    is given in small pieces and is relevant to the patients

    current needs or situation.

    For example, at a patients rst visit ollowing a

    diagnosis o type 2 diabetes, the most important

    message oten is that the sugar level in your blood

    is high, and you must start taking medicine to lower

    the sugar level. Inormation about physiology o

    glucose control, while ultimately important or the

    patients ability to sel-regulate diabetes control, is

    not important at the rst visit and should not be

    discussed at that time. Inormation about potential

    complications o diabetes might be mentioned, but is

    not the main ocus o the visit. The ocus o the rst

    visit is the initiation o treatment.

    Ater discussing the key inormation with a patient,

    this inormation should be reviewed and repeated,

    because repetition is the key to learning and memory.

    Ideally, the inormation will be reviewed and

    repeated by multiple members o the health care

    teamperhaps by a physician, nurse, pharmacist,

    dietician, and others.

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    Repetition can be achieved even ater the patients

    visit through handouts to reinorce the inormation

    provided in person. Consider reading handouts

    to patients to emphasize the importance o the

    inormation. I the handout is too long to read out

    loud, it may be too complex and consideration should

    be given to developing and using simpler handouts.

    Preparation o patient-riendly handouts will be

    discussed in the next section o this manual.

    Some experts suggest calling patients several days

    ater delivering important inormation to urther

    reinorce learning.60 While not routinely necessary,

    such phone calls can be helpul or reinorcingparticularly important inormation. When making

    this call, try to avoid making it seem that you are

    calling only to repeat the instructions or to check

    up on the patient. Rather, make it clear that you

    want to help by stating, I just wanted to be sure

    that everything I told you was clear, and to

    nd out how are you doing with the treatments I

    recommended.

    Use the teach-back technique

    The teach-back technique is an eective method

    or ensuring that patients understand what you have

    told them (Table 15). It involves asking patients to

    explain or demonstrate what they have been told. For

    example, you can say, I want you to explain to me

    how you will take your medication, so I can be sure I

    have explained everything correctly, or Please show

    me how you will use the asthma inhaler, so I can be

    sure I have given you clear instructions, or When

    you get home your spouse will ask you what thedoctor saidwhat will you tell your spouse?

    Table 15. The teach-back technique

    Do not ask a patient, Do you understand?

    Instead, ask patients to explain or demonstratehow they will undertake a recommended

    treatment or intervention.

    I the patient does not explain correctly, assume

    that you have not provided adequate teaching. Re-

    teach the inormation using alternate approaches.

    In using the teach-back technique, clinicians take

    responsibility or adequate teaching. I patients

    cannot explain or demonstrate what they shoulddo, clinicians must assume that they did not

    provide patients with an adequate explanation or

    understandable instructions. The result should be

    new eorts to ensure that patients learn what they

    need to know. And, o course, it is important not

    to appear rushed, annoyed, or bored during these

    eortsyour aect must agree with your words.

    Research indicates that the teach-back technique

    is eective, not just or improving patients

    understanding, but also or improving outcomes.

    For example, patients with diabetes whose physicians

    assess patients comprehension and recall with the

    teach-back technique have signicantly better

    diabetes control than patients whose physicians do

    not use the technique.61

    The teach-back technique should replace the more

    common practice o simply asking a patient, Do you

    understand what I have told you? Experience shows

    that patients oten answer yes to such questions,even when they understand nothing.

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    Create a shame-ree environment:

    Encourage questions

    To oster eective communication with patients, itis essential to create a shame-ree environment in

    which patients eel comortable asking questions

    about what they do not understand. Without such an

    environment, many patients, even those with well-

    developed literacy skills, may eign understanding

    material to avoid seeming stupid or annoying to

    the clinician.

    One simple strategy to encourage questions is to

    let patients know that many people have dicultyreading and understanding the medical inormation

    I give them, so please eel comortable asking

    questions i theres something you dont understand.

    Make certain to ollow up on this by answering any

    questions your patient may have.

    Another strategy is to ask patients during the visit

    i they would like a amily member or riend to be

    with them during discussions about diagnoses and

    options or treatment. Research shows that patients

    with limited health literacy oten seek the assistance

    o amily or riends ater visits with clinicians in

    interpreting what their clinicians told them.62 By

    oering this opportunity in a routine, nonjudgmental

    way, patients will eel comortable bringing others

    into the examination room.

    Ask-Me-3

    The Ask-Me-3 program is a more ormal, but

    potentially eective approach to encouragingquestions.63 Sponsored by the Partnership or Clear

    Health Communication, a large consortium o

    proessional organizations that includes the AMA

    Foundation, Ask-Me-3 encourages patients to ask,

    and physicians to answer, three basic questions during

    every medical encounter. The questions are shown in

    Table 16.

    The Ask-Me-3 questions serve as an activation tool

    that encourages patients to ask questions. Patientsare made aware o the program through posters and

    brochures displayed in the oce. Evidence shows

    that even long ater Ask-Me-3 is implemented in a

    practice, many patients continue to ask the questions

    and nd them a useul ramework or engaging in

    conversation with their clinician.64

    Table 16. The Ask-Me-3 questions

    What is my main problem? What do I need to do (about the problem)?

    Why is it important or me to do this?

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    Written consent orms andpatient education handouts

    The readability o consent orms and patienteducation handouts has received more attention than

    perhaps any other health literacy issue. Countless

    studies in a variety o health care settings have

    shown that there is a mismatch between patients

    reading skills and the reading skills needed to

    comprehend the consent orms and handouts they

    are given.65,66,67,68,69,70 More recent studies reveal that

    patient education materials on the Internet are also

    too dicult or the average reader.71,72,73 Indeed, most

    written materials intended or patients are writtenat a diculty level that exceeds the reading skills o

    average Americans.

    Medical practices should ensure that the reading

    diculty level o their patient materials matches

    the reading skills o the patients. Clinicians can

    use a variety o approaches to reach this goal. One

    approach is to develop practice-specic written

    materials; the principles or doing this are discussed

    below and shown in Table 17. Alternatively,clinicians can purchase materials that have already

    been developed on the basis o these principles;

    such reader-riendly written materials may be ound

    through the list o useul resources at the end o

    this manual.

    Whatever written materials are used, their

    eectiveness may be increased i the clinician or

    sta reads them aloud and highlights, underlines,

    circles, or numbers key points or the patient to

    remember. Drawing supplemental pictures and

    writing out steps and directions or individual

    patients can also be helpul.

    Principles or creating patient-riendly

    written materials

    Written materials that are easy or patients toread and understand are benecial to all patients.

    Indeed, evidence indicates that all patientsnot just

    those with limited literacy skillspreer easy-to-

    read materials to more complex or comprehensive

    materials.

    The basic principles (Table 17) or creating patient-

    riendly written materials involve attention to

    (a) the depth and detail o the content, (b) the

    complexity o the text itsel, (c) the ormat inwhich the material is prepared, and (d) user testing.

    The practical application o these principles is

    reviewed in the ollowing paragraphs. Readers who

    desire more detailed inormation on creating easy-

    to-read written materials or patients can consult

    standard textbooks74,75,76 on creating eective

    patient education inormation, or attend seminars or

    workshops oered by experts in the eld (see Useul

    resources at the end o this manual).

    Creating and using patient-riendlywritten materials

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    Table 17. Formatting checklist or easy-to-read written materials

    General content

    Limit content to one or two key objectives. Dont provide too much inormation or try to

    cover everything at once.

    Limit content to what patients really need to know. Avoid inormation overload.

    Use only words that are well known to individuals without medical training.

    Make certain content is appropriate or age and culture o the target audience.

    Text construction

    Write at or below the 6th-grade level. Use one- or two-syllable words.

    Use short paragraphs.

    Use active voice.

    Avoid all but the most simple tables and graphs. Clear explanations (legends) should be placed

    adjacent to the table or graph, and also in the text.

    Fonts and typestyle

    Use large ont (minimum 12 point) with seris. (Seri text has the little horizontal lines that you see in this

    text at the bottoms o letters like , x, n, and others. This text, on the other hand, is non-seri.) Dont use more than two or three ont styles on a page. Consistency in appearance is important.

    Use upper- and lower-case text. ALL UPPER-CASE TEXT IS HARD TO READ.

    Layout

    Ensure a good amount o empty space on the page. Dont clutter the page with text or pictures.

    Use headings and subheadings to separate blo