Ayllu Overview

Melissa Richer

[email protected]

Brazil • New York

the ayllu initiativeputting social enterprise on the map

INFORMATION is our product. We believe the field of social enterprises operating in BOP markets can only mature with information. Information is needed for maturity, scaling impact, and reaching millions more people.

DEFINITION: We focus on social enterprises in BOP markets that are mission-driven (aim to solve a root cause of poverty) and on track to break-even (sustained through revenue).

CollectWe track the most BOP social enterprises in the world (we also track their supporters).

We get to know them, and they submit data & information every 6 months.

AnalyzeWe analyze it according to what clients want to know.

ShareWe distribute it in a customized format that is easy to digest.

VisionSpring sells reading

glasses to the poor on3 continents

Mandalla helps small

farmers succeedin Brazil

What We Do

Why We Do It (The Opportunity)

Social Enterprise Demand

73% of social enterprises want better information.

Funder/InvestorDemand

92% of funders would pay for better information.

“I want to know how I fit into the global picture and what I can learn from my peers.” - Anand Shah, Sarvajal Water

“It’s time to move beyond anecdotes to collective data. I want benchmarks and context.” – Kelly Michel, Vox Capital

Results from Ayllu survey of 32 social enterprises

and 25 ecosystem

actors

Scarce• Little information is available and it is quickly outdated and rarely updated.

Unreliable

• Available information lacks consistency and comparability, and is hard to quantify.• Due diligence is expensive and difficult; most information is anecdotal.

Inaccessible• It is fragmented by theme and market. • It is not well-organized and it is hard to find. • It is very often undocumented.

Information is a missing link.

SURVEY

Collect

Funders/Investors

Social Enterprises

Academia Corporations

How We Do It

ConnectivityBusiness Models

Best PracticesTrendsImpact

Ecosystem• social enterprises• funders• companies• regulation• nonprofits• MFIs• etc.

Business • business model• impact metrics• projections/goals met• financials• challenges• innovations• etc.

Analyze

Share

BetterInformation

BetterDecisions

= Scaling Impact(Millions of $USD saved)

=

BenchmarksHistorical DataCase Studies

What We Produce

Analyze

Sarvajal has a water purification machine, but it is too expensive for the entrepreneurs to purchase upfront. As a result Sarvajal has to assume the debt because it can’t find an investor to purchase and lease back its technology.

Financing Challenge

SELCO’s customers can’t afford a 15% down payment on electricity. SELCO made a deal with big banks to guarantee the customer’s loan. This strategy is something Sarvajalmay consider adopting instead of operating leases.

Solutions Map ExampleFinancing Solution

REPORTINGWe interviewed 32

social enterprises in 17countries. Here is a

sample of the analysis.

How We Make Money

Sliding ScaleFree Fee-basedSliding Scale

ReportsiuMAPPlatform to

interact with data & ‘solution maps’

of challenges & innovations.

Sector reports, including an

Annual Report

On-demand data, due diligence,

maps, &advisory services.

ConsultingMembershipPremium access

to iuMAP & customized information

provided by Ayllu

Some clientscan pay a lot.

Social Enterprises

Corporations &Large Funders Funders &

UniversitiesAnd they subsidize

clients who can only pay a little.

Products

Share

0

1000

2000

3000

4000

5000

6000

# Tracked

# Surveyed

How We’ll Scale

Triple insize by

December

By 2013, we aim for

our database to grow

10x

We aim to survey every social enterprise

(& track every ecosystem actor)

3x

# BOP Social Enterprises

How do we build our database?

SPONSORS & CLIENTS

We map by industry & market ecosystem to get

statistically significant sample sizes.

These maps are paid forin 2 ways:

Sponsors & Clients

For example, an energy map could be sponsored by an

energy company. Or Ayllu could be hired by an

investor to do a map of energy.

In both cases Ayllu shares findings on iuMAP.

How We Fit into the Global Landscape

GIIRS

IRIS

Ratings for

Funders

MIX

Market

Bloomberg

& Gartner

Ayllu is working with GIIRS to align our surveys. We

hope to share information and encourage social

enterprises to get GIIRS rated.

Standard

Metrics

We’re incorporating IRIS metrics into our surveys and

are encouraging social enterprises to adopt them. We

will provide feedback to IRIS on how social enterprises

are responding to IRIS metrics.

Microfinance

Sector

Ayllu will play a similar role to MIX Market for the social

enterprise sector, although we will provide different

information products and advisory services.

Financial &

Technology

Sectors

Like Bloomberg, Ayllu will customize information from

its database to users’ needs. Like Gartner, Ayllu will be

a hub for independent contractors worldwide, who can

use our database for consulting projects and reports.8

Source Focus Differentiators

Who We Are

Selected Advisers• Scott LeFevre

International Youth Foundation• Rodrigo Brito

Aliança Empreendedora• Jason Fairbourne

Microfranchise Solutions• Eric Leenson

Instituto Ethos & Progressive Asset Mgmt

• Francisco NogueraNext Billion

• Kelly MichelArtemisia & Vox Capital

• Greg Van KirkCE Solutions

• Morgan SimonSocial Venture Network

Team42 years total work experience on 5 continents in the private,

public, and social sectors

Full-Time• Melissa Richer (Founder)• Nate Heller (COO)• Melanie Quall (Intern)

Volunteers ( 40 hrs/week)• Monica (Analyst)• Evan, Daryl, Dexter (Map)• Curtis (Database)• Shital, Tayo (Next Billion)• Evan F. (Accounting)

We built a global foundation and arenow ready to bring Ayllu to local markets

What We’ve Accomplished

PublishedPartnerships Finalist

Methodologyfor collection, analysis, and distribution.

Database• 370 enterprises• 57 countries•210 ecosystem actors

iuMAP’s launchwith Next Billion had visitors from 78 countries in first month.

“Investing with good information isgood business. Investing with bad

information is risky business.”- Morgan Simon, Social Venture Network

“A map is highly demanded and its value for deal flow and due diligence is tremendous.”

- Graham Macmillan, Citibank Foundation

“We have our heads down, trying toget the right operational strategy. Maybe someone else has already

discovered a similar strategy and we don't know about it.”

- Peter Eliassen, VisionSpring

I know my peers, but it’s hard to keep up with their rate of innovation. How can I

learn from their latest successes?- John Keane, Solar Aid

FUNDERS SOCIAL ENTERPRISES

Why Ayllu Matters (in their words)

“If we could get 80% of market data from a third party, and it was reliable,

we would make 33% more investments.”

- Ross Baird, First Light Ventures

“Measuring scale and impact at the network level...is a more accurate measure of the true scale of social

change and a better way for investors to gauge the return on their social investment.” - McKinsey Consulting

I love this! Game changer.- Mike

iuMAP TESTIMONIAL

This is going to be an amazing resource for our sector - it's time we mapped out all of our collaborative social enterprise efforts

across the developing world and shared our knowledge and connections!

- Nilima Achwal, William Davidson Institute