Asset Excellence: An Approach to Reinvent Yourself AXELL Asset Excellence Model AXELL – Asset Excellence Model Prof. Chinmoy Sarkar www.linkedin.com/in/axell An Approach to Reinvent Self
Axell 3 D
Jan 20, 2015
3 D Asset Excellence Model
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Asset Excellence: An Approach to Reinvent Yourself
AXELLAsset Excellence Model
AXELL – Asset Excellence Model
Asset Excellence Model
Prof. Chinmoy Sarkarwww.linkedin.com/in/axell
An Approach to Reinvent Self
Asset Excellence: An Approach to Reinvent Yourself
WHYREINVENT?
AXELL – Asset Excellence Model
REINVENT?
Asset Excellence: An Approach to Reinvent Yourself
Because it is a New World Order
AXELL – Asset Excellence Model
Industrial Economic Mindset
New Economic
Spirit
Sustainable Competitive Advantage
Core Competencies
Asset Excellence: An Approach to Reinvent Yourself
New World OrderCharacterized by:
Global competition
Rapid, rampant change
Faster flow of information and communication
Increasing business complexity
AXELL – Asset Excellence Model
Increasing business complexity
Pervasive globalization
More far-reaching technological advances
Consumer preferences change fast
Asset Excellence: An Approach to Reinvent Yourself
The Reality
People work with brains instead of hands, and “knowledge workers” are paid to think
Technology creates global competition and an environment in which the company with most productive knowledge wins
Innovation is more important than mass production.
AXELL – Asset Excellence Model
Investment buys ideas and concepts rather than machines
Rapid change is the constant, and quick is quicker
Asset Excellence: An Approach to Reinvent Yourself
Value Creation Process
Industrial Society
Adds value to object
From steel to car !
Machine-centric
Humans are cost
Knowledge society
Creates new knowledge
Data, info to Knowledge
Human brain in Networks
Humans are capital
AXELL – Asset Excellence Model
Humans are cost
Machine-centered Mgmt.
Machine is central
Humans are capital
Human-centered mgmt.
Machine is at service
Asset Excellence: An Approach to Reinvent Yourself
Evolution Agriculture Age (farmers)
Industrial Age (factory workers)
Information Age (knowledge workers)
Conceptual Age* (creators)* “Age of Creation Intensification” - Murakami Teruyasu
AXELL – Asset Excellence Model
Asset Excellence: An Approach to Reinvent Yourself
Energy + Industrial Assets
Machinery & equipment
Physical Infrastructure
Inventory
Knowledge + Intangible Assets
Human + Intellectual Capital
Innovation power / R&D
Brands and Relationships
Transformation
AXELL – Asset Excellence Model
Efficient Production Intelligent Enterprise
Old Economy New Economy
Asset Excellence: An Approach to Reinvent Yourself
“There’s a whole new class of workers ….core are the scientists, engineers, architects, designers, educators, artists, musicians and entertainers whose economic function is to create new ideas, new technology, or new content. Also included are the creative professions of business and finance, law, healthcare and related fields, in which
“The Dawn of the Creative Age”
AXELL – Asset Excellence Model
finance, law, healthcare and related fields, in which knowledge workers engage in complex problem solving that
involves a great deal of independent judgment….I call the Creative Age.” —“America’s Looming Creativity Crisis”/ Richard Florida
Asset Excellence: An Approach to Reinvent Yourself
Preparation for Conceptual Age
“What does this mean for you and me? How can we prepare for the conceptual age? …..L (left brain)-Directed Thinking remains necessary but no longer sufficient….we must become proficient in R (right brain)-Directed Thinking and master aptitudes that are ‘high concept’ & ‘high touch.’ ….
answer is inadequate. What exactly are we
AXELL – Asset Excellence Model
answer is inadequate. What exactly are we supposed to do?”
—Dan Pink, A Whole New Mind
Asset Excellence: An Approach to Reinvent Yourself
Paradoxical Principles
Be focused & flexible about what you want
Be aware & wary of what you know
Be realistic & optimistic about what you believe
Be practical & magical about what you do
AXELL – Asset Excellence Model
“You do not merely want to be the best of the best. You
want to be considered the only ones who do what you do.”— Jerry Garcia
Asset Excellence: An Approach to Reinvent Yourself
A Few Lines
“If there is nothing very special about your work, no matter how hard you apply yourself you won’t get noticed, and that increasingly means you won’t get paid much either.”
AXELL – Asset Excellence Model
- Michael Goldhaber
Asset Excellence: An Approach to Reinvent Yourself
A New Era for Creativity“The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers.
But the keys to the kingdom are changing hands.
AXELL – Asset Excellence Model
hands. The future belongs to a very different kind of person with a very different kind of mind—pattern recognizers and meaning makers. These people inventors, designers, storytellers, big picture thinkers—will now reap society’s richest rewards.”
—Dan Pink, A Whole New Mind
Asset Excellence: An Approach to Reinvent Yourself
A Knowledgeable mind is psychologically free from the culture of past; it is also free from any form of belief in any structure or experience. The belief in industrial age has been created through a concept that relies on the power of capital. To professionals, the belief has been necessary to fight a constant battle of aspirations, achievements & awards.
AXELL Mind
AXELL – Asset Excellence Model
constant battle of aspirations, achievements & awards.
A knowledgeable mind creates a true economy in which this belief of self-interest is replaced by the sense of contribution and excellence.
Asset Excellence: An Approach to Reinvent Yourself
Give customers new and compelling reasons to spend
Re-invent processes (business and people)
Re-invent organization structures
Re-invent systems (business and people)
Build new growth platforms
What to do?
AXELL – Asset Excellence Model
Build new growth platforms
Leverage core competencies (improve capabilities)
Balance of “New” innovation and optimization
Focus, experimentation and re-invention
Leadership (consistency of vision) & Passion
Evolution and Revolution
Asset Excellence: An Approach to Reinvent Yourself
Learn to Fly
Human is responsible for what he perceives, observes, feels, and interprets in his path of acquiring knowledge and journey on the green mountain. He has the whole universe with him to conspire and to see that his dream turns into reality. He has to only take a first step to listen to the dictations of his heart
AXELL – Asset Excellence Model
take a first step to listen to the dictations of his heart and decipher knowledge that all lay undiscovered. He has to secure his wings and learn to fly.
Asset Excellence: An Approach to Reinvent Yourself
Human Capital +
AXELL - Asset Excellence Model
AXELL – Asset Excellence Model
Asset Capital = Relationship Capital
+
Structural Capital
Asset Excellence: An Approach to Reinvent Yourself
Components
Human Capital
Knowledge, competence,
Skills, experience
Training
Networks
Structural Capital
Organizational process
Databases, software
Manuals
Trademarks and patents
AXELL – Asset Excellence Model
Networks
Relational Capital
Customer relationships
Customer satisfaction
Distribution relationships
Relationships with partners
Trademarks and patents
Market intelligence
Culture, leadership
Saleable innovation
Learning capacity
Leaseholds, Licenses
Asset Excellence: An Approach to Reinvent Yourself
Cor
e Pu
rpos
e
Mis
sion
Des
ired
Futu
re
Visi
on
Capabilities
The Space for Growth
AXELL – Asset Excellence Model
Enga
gem
ent o
f R
esou
rces
Stra
tegy
Out
com
e So
ught
Goa
l
Resources
Asset Excellence: An Approach to Reinvent Yourself
Destination
You will go there
AXELL – Asset Excellence Model
You are here
Asset Excellence: An Approach to Reinvent Yourself
Two-Dimensional Challenge
A
B
AXELL – Asset Excellence Model
Accomplishment(cope with hunger)
Food
A
Food as object
Asset Excellence: An Approach to Reinvent Yourself
Direction for Growth
You will go there
AXELL – Asset Excellence Model
You are here Accomplishment
Asset Excellence: An Approach to Reinvent Yourself
Space Perspective – Expansion
You will go there
AXELL – Asset Excellence Model
Rows cultivate valueYou are here
Expansion helps in developing capabilities towards value creation
Asset Excellence: An Approach to Reinvent Yourself
Space Perspective – Accomplishment
You will go there
AXELL – Asset Excellence Model
Columns release valueYou are here
Accomplishment assists in value delivery towards achieving goals
Asset Excellence: An Approach to Reinvent Yourself
Components
Expa
nsio
n
AXELL – Asset Excellence Model
There are 49 components each speaks a story of its own to help you reach your destination
Accomplishment
Expa
nsio
n
Asset Excellence: An Approach to Reinvent Yourself
Space Representation
AXELL – Asset Excellence Model
Asset Excellence: An Approach to Reinvent Yourself
Sparks – Growth Path
AXELL – Asset Excellence Model
12
34
56
7
Asset Excellence: An Approach to Reinvent Yourself©
Definition of a SPARKS – You Seek
P – You are Promised
A – You Approve
R – You Receive
Key to natural revelations
S
P
A
RKey
Component
AXELL – Asset Excellence Model
Strategy for expansion of resources
Key to natural revelations
Str
ateg
y
Resources
Capabilities
Goa
l Resources for accomplishment of strategy
Capabilities for accomplishment of goal
Goal for expansion of potential
P
Asset Excellence: An Approach to Reinvent Yourself
Potential - Maturity Levels
Acquired by Customer
Deployed by Customer
Delivered by Customer
5
6
7
Spark5
Spark6
Spark7
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Delivered by Organization
Acquired by Customer
Pot
enti
al
1
2
3
4
Spark1
Spark2
Spark3
Spark4
Spark5
Asset Excellence: An Approach to Reinvent Yourself
Human Excellence
Human is an evolving ‘being’. Human in form and ‘being’ in formless. He focuses on continuous improvement, on identifying and surpassing thresholds for excellence. He has to keep pace with fast changing external and internal world, in integrating physical labor, mental abilities and machine and frequently encounter with stress and stress related problems
AXELL – Asset Excellence Model
frequently encounter with stress and stress related problems
He develops relationship with man, machine; He has to address Profitability, productivity, efficiency, effectiveness, quality, innovation and quality of work life.
Asset Excellence: An Approach to Reinvent Yourself
Human Space
Intelligent Human
Limiting, restricting is a curse
AXELL – Asset Excellence Model
Natural Human
4 X 4
Intelligent Human
7 X 7
Asset Excellence: An Approach to Reinvent Yourself
Human Excellence Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About the human, the foundation of journey
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Resource Excellence
Resource excellence is about achieving a high level of performance for resources exceeding normal expectations or meeting what can be achieved in excess of the norm outperforming other similar resources
AXELL – Asset Excellence Model
Definition: a source of aid or support that may be drawn upon when needed
Asset Excellence: An Approach to Reinvent Yourself
Leveraging Resources
Financial Capital
Plant
Equipment
Inventory
Brand
Resources
Tangible Resources
AXELL – Asset Excellence Model
Brand
Intellectual Property
Knowledge
Innovation
Value Chain Position
Core Competencies
In-tangible Resources
Asset Excellence: An Approach to Reinvent Yourself
Hierarchy of Resources
Core competences
Competences
Assets
AXELL – Asset Excellence Model
Competences
Capabilities
Skills
Resources
Asset Excellence: An Approach to Reinvent Yourself
Transformation of Resource into Assets
Test Competitive implication
Valuable?Does it allow to meet sustained competitive advantage
Value by itself does not convey an advantage
Rare?Is it scarce relative to Valuable and rare resources
are not permanent, the
AXELL – Asset Excellence Model
Rare?Is it scarce relative to demand? Or, is it widely possessed by competitors?
are not permanent, the advantage is temporary
Inimitable How difficult is it for competitors to either imitate or substitute with other
Valuable, rare, in-imitate or non-substitute resources provide the potential for SCA
Non-Substitutable
Asset Excellence: An Approach to Reinvent Yourself
Resource Excellence Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About Identifying assets that help in the journey
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Process Excellence
Process excellence is about achieving a high level of performance of processes exceeding normal expectations or meeting what can be achieved in excess of the norm outperforming other similar processes
AXELL – Asset Excellence Model
Definition: subject to a treatment, with the aim of readying for some purpose, improving, or remedying a condition
Asset Excellence: An Approach to Reinvent Yourself
Process Excellence Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About identifying the paths for the assets
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Product/ Service Excellence
Product excellence is about achieving a high level of performance of products exceeding normal expectations or meeting what can be achieved in excess of the norm outperforming other similar products
AXELL – Asset Excellence Model
Define: an artifact that has been created by someone or some process
Asset Excellence: An Approach to Reinvent Yourself
Product Excellence Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About the artifacts we receive in the journey
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Limiting Human
You will not go there
AXELL – Asset Excellence Model
You come here
You are here
Natural Human
Asset Excellence: An Approach to Reinvent Yourself
Limited Product/ Service
SPARK 4
AXELL – Asset Excellence Model
SPARK 1
SPARK 2
SPARK 3
Asset Excellence: An Approach to Reinvent Yourself
Next Levels of Journey
New Asset
New Process
New Product
AXELL – Asset Excellence Model
Human
Asset
Process
Product
New Asset
Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 1
Customer advantage 1 is about achieving a high level of performance of customer assets exceeding normal expectations or meeting what can be achieved in excess of the norm outperforming other similar customer assets
AXELL – Asset Excellence Model
Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 1 Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About influencing the customer assets
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 2
Customer advantage 2 is about achieving a high level of performance of customer processes exceeding normal expectations or meeting what can be achieved in excess of the norm outperforming other similar customer processes
AXELL – Asset Excellence Model
Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 2 Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About influencing the customer processes
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 3
Customer advantage 3 is about achieving a high level of performance of customer products exceeding normal expectations or meeting what can be achieved in excess of the norm outperforming other similar customer products
AXELL – Asset Excellence Model
Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 3 Representation
Delivered by Organization
Acquired by Customer
Deployed by Customer
Delivered by Customer
Pot
enti
al
About influencing the customer products
AXELL – Asset Excellence Model
Developing Self
Acquired by Organization
Deployed by Organization
Asset Excellence: An Approach to Reinvent Yourself
Sparks leading to Potential BuildingPotential 7
Potential 1
Potential 2
Potential 6Potential 5
Potential 4Potential 3
Human Excellence
Asset Excellence
Process Excellence
Product ExcellenceCompetitive Advantage 1
Competitive Advantage 2
Competitive Advantage 3
AXELL – Asset Excellence Model
Asset Excellence: An Approach to Reinvent Yourself
AXELL – Strategic Perspective
Inte
llect
ual H
uman
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Spark5
Spark6
Spark7
CA: Competitive Advantage
AXELL – Asset Excellence Model
Ope
ratio
nal H
uman
Organizational Human Relational Human
Customer Assets
Spark1
Spark2
Spark3
Spark4
Customer Processes
Customer Products
Asset Excellence: An Approach to Reinvent Yourself
Blocks - Available Weapons
1 523
4
Thinking Human
Operational HumanOrganizational
KnowledgeOrganizational
ServiceIntelligent Human
AXELL – Asset Excellence Model
11
10
12
7 86 913
14Relational Human
Customer Knowledge
Customer Services
Customer AssetAsset Innovation
Customer ProcessProcess InnovationCustomer ProductsProduct Innovation
Asset Excellence: An Approach to Reinvent Yourself
Blocks Details
Comp. Block No.
No. of Components
1 3
Comp. Block No.
No. of Components
8 6
Spark Block No.
No. of Components
S1 1
There are total 14 component blocks and 7 Spark Blocks; Total Components: 140
AXELL – Asset Excellence Model
1
2
3
4
5
6
7
3
3
7
7
3
3
6
8
9
10
11
12
13
14
6
9
9
12
12
16
16
S1
S2
S3
S4
S5
S6
S7
1
2
3
4
5
6
7
Asset Excellence: An Approach to Reinvent Yourself
Steps Summary
Block No. Total no. of Components
1,2
S1
6
1
Steps
1 Pre-requisites
2 Spark
AXELL – Asset Excellence Model
S1
3,4
S2,S2,S4
5,6,7,8,9,10,11,12,13,14
S5,S6,S7
1
14
9
92
18
2 Spark
3 Pre-requisites
4 Spark
5 Pre-requisites
6 Spark
Asset Excellence: An Approach to Reinvent Yourself
Step 1 – Create Block 1
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Thinking Human Who uses his mind to consider something carefully
Asset Excellence: An Approach to Reinvent Yourself
Step 2 – Create Block 2
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Operational Human Who adopts series of actions for achieving a result
Asset Excellence: An Approach to Reinvent Yourself
Spark S1
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 1 Develops self for the journey
Asset Excellence: An Approach to Reinvent Yourself
Step 3 – Create Block 3
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Organizational Knowledge
Possesses expertise, and skills through experience; understanding the value of the organization
Asset Excellence: An Approach to Reinvent Yourself
Step 4 – Create Block 4
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Organizational Service
Offers product or service to a market that might satisfy a want or need
Asset Excellence: An Approach to Reinvent Yourself
Spark S2
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 2 Is acquired by the organization as a resource
Asset Excellence: An Approach to Reinvent Yourself
Spark S3
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 3 Is deployed by the organization in process
Asset Excellence: An Approach to Reinvent Yourself
Spark S4
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 4 Is delivered to the customer in product or service
Asset Excellence: An Approach to Reinvent Yourself
Step 5 – Create Block 5
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Intelligent Human
Possesses mind with many related abilities
Asset Excellence: An Approach to Reinvent Yourself
Step 6 – Create Block 6
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Relational Human
Possesses ability to associate with others
Asset Excellence: An Approach to Reinvent Yourself
Step 7 – Create Block 7
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Asset Innovation
Brings new assets to work environment
Asset Excellence: An Approach to Reinvent Yourself
Step 8 – Create Block 8
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Customer Asset
Brings new understanding of customer assets
Asset Excellence: An Approach to Reinvent Yourself
Step 9 – Create Block 9
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Process Innovation
Brings new processes to work environment
Asset Excellence: An Approach to Reinvent Yourself
Step 10 – Create Block 10
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Customer Process
Brings new understanding of customer process
Asset Excellence: An Approach to Reinvent Yourself
Step 11 – Create Block 11
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Product Innovation
Brings new products to work environment
Asset Excellence: An Approach to Reinvent Yourself
Step 12 – Create Block 12
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Customer Product
Brings new understanding of customer products
Asset Excellence: An Approach to Reinvent Yourself
Step 13 – Create Block 13
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Customer Knowledge
Creates new customer knowledge
Asset Excellence: An Approach to Reinvent Yourself
Step 14 – Create Block 14
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Customer Service
Develops new customer service
Asset Excellence: An Approach to Reinvent Yourself
Spark S5
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 5
Is acquired by customer as an asset
Asset Excellence: An Approach to Reinvent Yourself
Spark S6
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 6
Is deployed by customer in process
Asset Excellence: An Approach to Reinvent Yourself
Spark S7
Ope
ratio
nal H
uman
Inte
llect
ual H
uman
Organizational Human Relational Human
Ass
et In
nova
tion
Proc
ess
Inno
vatio
n
Prod
uct I
nnov
atio
n
Customer Assets
Spark1
Spark2
Spark3
Spark4
Spark5
Spark6
Spark7
Customer Processes
Customer Products
AXELL – Asset Excellence Model
Potential 7
Is delivered by the customer in product/ service
Asset Excellence: An Approach to Reinvent Yourself
“There is no disgrace in not being able to reach for the stars, but it is indeed disgraceful having no start to reach for”
AXELL – Asset Excellence Model
disgraceful having no start to reach for”
- Dr. A P J Abdul Kalam
Asset Excellence: An Approach to Reinvent Yourself
Part 1: http://www.slideshare.net/chinsar/axell2009-part1
Part 2: http://www.slideshare.net/chinsar/axell2009-part2
Part 3: http://www.slideshare.net/chinsar/axell2009-part3
AXELL 3D: http://www.slideshare.net/chinsar/axell-3D
AXELL – Asset Excellence Model
My Website: www.assetexcellence.com
My Network: www.linkedin.com/in/AXELLEmail: [email protected]
Asset Excellence: An Approach to Reinvent Yourself
AXELL – Asset Excellence Model
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