AVE ANALYSIS FOR EVENT Global Investment Summit - Macedonia 2025 -

AVE ANALYSIS FOR EVENT

Global Investment Summit-Macedonia 2025-

CONTENT Introduction

Total number of articles for Global Investment Summit –Macedonia 2025- for period 1.07.13 - 18.09.13•Internet evaluation•TV evaluation•Radio evaluation •Print evaluation

AVE Total /prices in euro for Global Investment Summit –Macedonia 2025- for period 1.07.13 - 18.09.13•AVE Internet /prices in euro•AVE TV /prices in euro •AVE Radio /prices euro•AVE Print Media /prices in euro

INTRODUCTION

AVE analysis is a shortcut for ADVERTISING VALUE EQUIVALENCY

It’s a method who serves in comparing the price of the advertising space with an appropriate gross area or gross duration of the articles, with intent to get an appropriate commercial value of the articles

We have to point out that the AVE method is not a completely precise instrument. The amount obtained with this method serves as an illustration for the value of the articles, in case when the PR and the achieved media coverage we treat as a classic marketing. In that case the AVE analysis is approved by the profession

The prices of the media space in the printed media, television, radio and internet, PressClipping represents as an arithmetical average. That means that the average prices of the media buying have been taken to represent the prices of an article and all the articles in generalThe measurement unit for printed media is cm2, for television is a second.The data of the area surface of the articles in the printed media, the duration of the TV articles and the number of articles for Internet we took from our databaseIts important to point out that the agencies can have different approaches or methods while making the AVE analysis In the AVE analysis the prices are in euro, without VAT

TOTAL NUMBER OF ARTICLES FOR GLOBAL SUMMIT MACEDONIA 2025 FOR PERIOD

1.07.13-18.10.13

Internet 341

TV 30

Radio 9

Print 52

Total 432

Internet 79%

TV 7%

Radio 2%

Print 12%

Total 100%

INTERNET EVALUATION

TV EVALUATION

7 7 7

32 2

1 1

0

1

2

3

4

5

6

7

8

Alfa MTV1 Sitel Kanal5 24 Vesti MTV2 Alsat M Telma

TV

RADIO EVALUATION

PRINT EVALUATION

AVE INTERNET /PRICES IN EURO

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

www.sitel.com.mkwww.kanal5.com.mkwww.tocka.com.mk

www.kurir.mkwww.a1on.mk

www.press24.mkwww.republika.mkwww.plusinfo.mk

www.makfax.com.mkwww.novamakedonija.com.mk

www.kapital.mkwww.denesen.mk

www.lider.mkwww.faktor.mk

www.netpress.com.mkwww.zurnal.mk

www.vecer.com.mkwww.ohridnews.com

www.denar.mkwww.telegraf.mk

www.evesti.mkwww.spektra.com.mk

www.maxim.mkwww.portal.com.mk

www.inpress.com.mkwww.ekonomski.mk

www.mkd.mkwww.brif.mk

www.vesti.alfa.mkwww.sky.mk

www.kajgana.comwww.sq.kurir.mk

www.cooltura.mkwww.24vesti.com.mk

www.makedonija24.mkwww.mkdnews.com

www.mtv.com.mkwww.it.com.mk

www.libertas.mkwww.utrinski.com.mkwww.kanal77.com.mkwww.dnevnik.com.mkwww.tvorbis.com.mkwww.makdenes.org

www.mk.voanews.comwww.telma.com.mkwww.skopje.gov.mk

www.sobranie.mk

84007000

63005250

49004550

44104200

35843584

33112800

22401925

16881470

1400980

896896

784784

700700

630630599588536504

350350336

22421021019617516814014010584707042147

AVE TV /PRICES IN EURO

AVE RADIO /PRICES IN EURO

AVE PRINT MEDIA /PRICES IN EURO

AVE TOTAL /PRICES IN EURO

Total Advertising Value Equivalency for the event:

Global Investment Summit-Macedonia 2025-is 246.775 Euro

PROJECT: AVE ANALYSIS FOR

FOR CLIENT:MACEDONIA 2025

PRODUCTION:PRESSCLIPPING MACEDONIA

OCTOBER 2013WWW.PRESSCLIPPING.COM.MK

WWW.M1G.INFOТЕЛ. (02) 30 94 025, [email protected]