AV Week 2011

Copyright© by 2010 InfoComm International®

Ways Your Company Can Celebrate AV Week Ways Your Company Can Celebrate AV Week 20112011

Cheryl Regan, Cheryl Regan, Director of Member ServicesDirector of Member Services

Molly Thompson, Molly Thompson, Member Services Programs ManagerMember Services Programs Manager

Copyright© by 2010 InfoComm International® 2

Today’s AgendaToday’s Agenda

► InfoComm InfoComm ►AVI-SPLAVI-SPL

– Jessica SpicerJessica Spicer

►KramerKramer– Malissa DillmanMalissa Dillman

►Westminster CollegeWestminster College– Kelly MatuneKelly Matune


AV Week 2011 is just around the corner;AV Week 2011 is just around the corner;now is the time to make your plans!now is the time to make your plans!

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What is AV Week?What is AV Week?

► For the 6For the 6thth year, AV professionals will organize events to celebrate and year, AV professionals will organize events to celebrate and raise awareness for the AV industryraise awareness for the AV industry

► AV Week theme continues, “Spotlighting the Value of AV in our lives,” AV Week theme continues, “Spotlighting the Value of AV in our lives,” providing a blank palette to create any number of activities:providing a blank palette to create any number of activities:– To call attention to our industryTo call attention to our industry– To raise awareness for the breadth of AV applications at home, in To raise awareness for the breadth of AV applications at home, in

business, government, education, entertainment, healthcare and morebusiness, government, education, entertainment, healthcare and more

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InfoComm Offers Resources to Help You PlanInfoComm Offers Resources to Help You Plan

►www.infocomm.org/avweekwww.infocomm.org/avweek– Download AV Week logosDownload AV Week logos– Download the 2011 AV Week ToolkitDownload the 2011 AV Week Toolkit– Listen to 2010 AV Week Success Stories webinarListen to 2010 AV Week Success Stories webinar– Browse pictures & events from previous yearsBrowse pictures & events from previous years– Free presentation materials, videos, AV Week ads and Free presentation materials, videos, AV Week ads and

brochures available for downloadbrochures available for download

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2011 AV Week Toolkit2011 AV Week Toolkit►25 Ways To Celebrate AV Week25 Ways To Celebrate AV Week►Media Outreach TipsMedia Outreach Tips►90-Day Planning Calendar90-Day Planning Calendar►Sample Press ReleaseSample Press Release►Sample ProclamationSample Proclamation►Sample Case StudiesSample Case Studies

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3 Great Ways to Celebrate AV Week3 Great Ways to Celebrate AV Week► Outreach to your local high Outreach to your local high

school or community college:school or community college:– Donate a copy of the Donate a copy of the Certified Certified

Technology Specialist (CTS) Exam Technology Specialist (CTS) Exam GuideGuide to your high school to your high school

– Host a Career Fair Host a Career Fair – Create an Educator of the Year award Create an Educator of the Year award

for an area high school teacher who is for an area high school teacher who is advocating for the AV industryadvocating for the AV industry

www.alphavideo.com/av-award www.alphavideo.com/av-award

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3 Great Ways to Celebrate AV Week3 Great Ways to Celebrate AV Week►Partner With a Museum Partner With a Museum

– This is an opportunity to promote the cultural impact of This is an opportunity to promote the cultural impact of museums and arts organizations that make use of museums and arts organizations that make use of technology to inform, instruct and inspiretechnology to inform, instruct and inspire

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rp Visual Solutions & Discovery Science Center of Santa Ana teamed up to host tours of the DSC showcasing newly installed audiovisual elements.

Listen Technologies hosted a technology tour of the Utah Opera House


3 Great Ways to Celebrate AV Week3 Great Ways to Celebrate AV Week►Set Up an Architect/Builder Event Set Up an Architect/Builder Event

– Update top firms on the latest AV products showcased at Update top firms on the latest AV products showcased at InfoComm 2011InfoComm 2011

– Show the products in use with a tour of your latest Show the products in use with a tour of your latest projectproject

– Ask to present at their next chapter meeting Ask to present at their next chapter meeting – InfoComm has presentations for architects and others in InfoComm has presentations for architects and others in

the building community to familiarize them with the AV the building community to familiarize them with the AV industry and the design considerations for AV industry and the design considerations for AV technologies. Architects can earn 1 AIA CES LU technologies. Architects can earn 1 AIA CES LU

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What is InfoComm Doing?What is InfoComm Doing?► In 2010 we had a carnival in our parking lot and In 2010 we had a carnival in our parking lot and

collected donations to charitycollected donations to charity►We had our 2We had our 2ndnd annual InfoBake with an annual InfoBake with an

AV/Halloween themeAV/Halloween theme

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Check out our CTS-I’s poking from our head


What is InfoComm Doing in 2011?What is InfoComm Doing in 2011?►AV Tech Today end user event, San DiegoAV Tech Today end user event, San Diego►Hosting a Member RoundtableHosting a Member Roundtable►Offering Manufacturers’ TrainingOffering Manufacturers’ Training►Organizing InfoBakeOrganizing InfoBake

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Promote Your AV Week ActivitiesPromote Your AV Week Activities

►Take photos before and duringTake photos before and during►Use social media before, during and after to Use social media before, during and after to

generate excitementgenerate excitement

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Promote the AV IndustryPromote the AV Industry

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Link to InfoComm videos

www.infocomm.org/videos


What is InfoComm Doing?What is InfoComm Doing?►Where in the world are you?Where in the world are you?

– Take photos in your InfoComm gear and submit to Take photos in your InfoComm gear and submit to InfoComm for publication InfoComm for publication

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Jessica SpicerJessica Spicer Krystle CzajkowskiKrystle CzajkowskiPublic Relations SpecialistPublic Relations Specialist Public Relations SpecialistPublic Relations Specialist

AVI-SPLAVI-SPL AVI-SPLAVI-SPL


AVI-SPL’s AV Week 2010 - ExternalAVI-SPL’s AV Week 2010 - External►Projector Giveaway for EducatorsProjector Giveaway for Educators

– Partnered with NEC to give away projector to K-12 schoolPartnered with NEC to give away projector to K-12 school– Tweet-length entries answered why their school needed Tweet-length entries answered why their school needed

the projectorthe projector– Winner was chosen via blog-based votingWinner was chosen via blog-based voting

►Social Media Trivia Contest for AVI-SPL SwagSocial Media Trivia Contest for AVI-SPL Swag– AVI-SPL trivia (answers found on website)AVI-SPL trivia (answers found on website)– Answers emailed to [email protected] Answers emailed to [email protected]

►AV Week Proclamation by Tampa MayorAV Week Proclamation by Tampa Mayor

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AVI-SPL’s AV Week 2010 – InternalAVI-SPL’s AV Week 2010 – Internal►AV Industry Trivia for EmployeesAV Industry Trivia for Employees

– Prizes included AV week and AVI-SPL branded swagPrizes included AV week and AVI-SPL branded swag

►AV Week “Spirit Days”AV Week “Spirit Days”– Different theme each dayDifferent theme each day– Employees submitted theme-related photos each dayEmployees submitted theme-related photos each day– Photos posted to AVI-SPL Facebook; daily winner was Photos posted to AVI-SPL Facebook; daily winner was

the photo with the most “Likes”the photo with the most “Likes”

►AV History Articles on the Employee Intranet AV History Articles on the Employee Intranet

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AVI-SPL AV Week 2010 – A Success!AVI-SPL AV Week 2010 – A Success!

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Above: COO Don LaNeve (L) and CEO John Zettel pose

with AV Week Proclamation signed by Tampa Mayor

Pam Iorio

Right: ‘Throwback Thursday’

employee photo submission

Below: Our Denver team went all our for ‘Manufacturer Monday’

Left: Our Education Projector Contest

winners from Pemayetv Emahakv Charter School

Left: Candace models our AV

Week Trivia Prizes

Right: ‘Geek It Up Wednesday’ was our most

popular theme day for

employees


AV Week – Keep it SimpleAV Week – Keep it Simple

Malissa Dillman, CTS-D, CTS-IMalissa Dillman, CTS-D, CTS-ITraining & Education Manager Training & Education Manager

Kramer ElectronicsKramer Electronics


Keep it SimpleKeep it Simple► Incorporate AV Week into Daily ActivitiesIncorporate AV Week into Daily Activities►Choose a CharityChoose a Charity

– Susan G. Komen, Beads of CourageSusan G. Komen, Beads of Courage

►ProclamationProclamation– State or Local OfficialsState or Local Officials– ……Governor of GeorgiaGovernor of Georgia

● Proclamation KeepsakeProclamation Keepsake

● Photo Op with Governor Photo Op with Governor


Keep it SimpleKeep it Simple► Incorporate AV Week into Daily ActivitiesIncorporate AV Week into Daily Activities

– Speak to Your MarketSpeak to Your Market● Education – Incorporate into Daily PresentationsEducation – Incorporate into Daily Presentations

● Medical – Promote New TechnologiesMedical – Promote New Technologies

►Utilize the ResourcesUtilize the Resources– Presentations, Ideas, LogosPresentations, Ideas, Logos

►ProclamationProclamation– State or Local OfficialsState or Local Officials


Keep it SimpleKeep it Simple►Most ImportantlyMost Importantly

– Have Fun!Have Fun!– Gather a Group and BrainstormGather a Group and Brainstorm– CollaborateCollaborate– Start NowStart Now


Planning AV Week for the College CommunityPlanning AV Week for the College Community

Kelly MatuneKelly MatuneAV Services PR ManagerAV Services PR Manager

Westminster CollegeWestminster College


Successes of AV Week 2010Successes of AV Week 2010

http://www.westminster.edu/resources/av/av_week.cfm


Tips for SuccessTips for Success

Above: Surveygizmo.com


► Track and Document EverythingTrack and Document Everything

Progress

Schedule

Inventory

Below: Microsoft Word

Tips for Success Tips for Success (Cont’d)(Cont’d)


Questions??Questions??

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Thank You!Thank You!

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AV Week 2011

Education

av week

raise awareness

3 great ways

photos

infocomm

avi

success

cts