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Transparency Builds Stronger Relationships with Your Candidates
How to Message Your Employer Brand in an Authentic Way
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Judy Phung
Manager, Employment Brand
[email protected] @jpjuju
Featured Speakers
Alison Hadden
Director of Product [email protected]
@AlisonHadden
Price Smith
Social Media Manager,Employment Brand
[email protected] @pricesmith88
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
Transparency & Your Employer Brand Getting Your Employees on Board 5 Steps to Ensuring Transparency
– Leveraging Internal & External Sources
Enabling Sourcers & Recruiters to Tell Your Story Questions?
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What We Know About Today’s Candidates
…so why is it so hard to find the right job and company?
51% have buyer’s remorsedue to an inaccurate picture of the job
95% are influenced by reviewsfrom those inside the company
69% wouldn’t take a job with a company that had a bad reputation
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What We Know
A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent
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Helping People Find The Jobs & Companies They Love
6Mcontent
300Kcompanies
15Mjobs
190countries
22Mmembers
has become the most trusted and transparent place for today’s candidates
to search for jobs and research companies
Member growth over 4 years
48%of job seekersuse Glassdoor
(Source: Software Advice Report, Jan 2014)
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Job Advertising
Promote your employer brand to candidates researching you
Advertise your jobs to ideal candidates who might not be aware of you
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How We Do It
Applicant Quality Candidate Influence
Employer Branding
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The Results We See
2x better applicant quality vs traditional job boards
30% lower cost-per-hire than other recruitment channels
3x more influence over candidates’ decisions
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Getting Started
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Employer Brand Begins With Your Employees
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People Talent Campaign
“Architects of What's Next”
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People Talent Campaign
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Recognized for Our Talent & Workplace
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Interactive Newsletter
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Corporate Crush #ilovevmware
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Brand and Recruitment Marketing Channels
Career Site Blog
Facebook
LinkedIn Instagram
Twitter Google + Glassdoor
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5 Steps to Ensuring Transparency
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Step #1
Build an Editorial Calendar
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Step #2
Glassdoor & First Impressions Surveys
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Step #3
Be Responsive, Listen & Answer with a Human Touch
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Step #4
Internal Social Network
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Step #5
External Social Media Channels
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Enabling Recruiters and Sourcers to Tell Your Story
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Action Plan
Internally:
Architects of What’s Next
Internal Crowdsourcing of Employee Responses
Engagement with Current Employees
Corporate Crush #Ilovevmware
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Action Plan
Externally:
Employees make our brand
Give employees the chance to help convey your company’s message
Authenticity builds trust with candidates
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Results
Challenge:• Hard-to-fill engineering positions in SF Bay Area• Competing for talent with other well-known brands• Aggressive hiring goals (300 software engineers)
Results on Glassdoor:• 10 hires in first 90 days with Glassdoor• 36 total hires from Glassdoor• $2,200 CPH – one of most cost-effective channels• Best conversion rate from applicant to hire
Glassdoor Solutions:• Employer Profile• JobAds
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Questions?
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Get in Touch
Website:
http://glassdoor.com/employers
Twitter:
@Glassdoor
Email:
[email protected]