Aug 20, 2015
Jennifer Shappley Senior Director, Talent Acquisition at Express Scripts
Rodney Moses Vice President, Global Recruitment at Hilton Worldwide
Matt Gilbert National Creative Director at Bayard Advertising
Jer Langhans Manager, Global Talent Acquisition at Expedia
Activating Authenticity In Talent Branding.
Get Real—Enough With The 'Faux-tography'.
Do your people break into song and dance often?
Do your people do a lot of multitasking?
A real lot of multitasking?
Branding for Talent is Always Authentic.
If it’s not, then it’s not Talent Branding.
I’m not a real person, but what do you think it would be like to work at my company?
Nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy
In the quest for talent, the strongest
resources a company has are the ones it
has always had.
Your Stories. Your People.
Authenticity is more than a picture.
It’s also a Voice.
What do you think it’s like working here?
What about here?
Employer Branding and Recruitment
Advertising are like driving with a
dusty windshield. You can keep going,
but the
view can be uninspiring.
Does This Say: Apply Now, or Be Part of Something Great?
Does This Say: We Work Here,
or We Make a Difference Here?
Authenticity is a choice storytellers make.
It’s smart choice. It leads to smart branding…
The harder the job, or the more in demand the
role, the more strategic, and important authenticity
and talent branding becomes.
Stock is not all bad, btw.
If it is used to create an authentic brand voice
No budget, or time?
Authenticity does not have to go by the way side.
Great Stories (and Great Work)
Inspire Great People.
Who does ‘so-so stories’ inspire…
We used to say “the bottom line is”…
but authentic talent branding says, the top line is…