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Craig Rispin CSP
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Australian Cotton Industry Keynote - August 5, 2014

Nov 27, 2014

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The future of technology impacting the cotton industry - keynote delivered by Craig Rispin, Business Futurist & Innovation Expert
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Page 1: Australian Cotton Industry Keynote - August 5, 2014

Craig Rispin CSP

Page 2: Australian Cotton Industry Keynote - August 5, 2014
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“Craig we’ve seen more change in the last 3 years

than in the last 30.”

Page 4: Australian Cotton Industry Keynote - August 5, 2014

Strategies to Profit from Future Technologies

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Political collaboration and global trades in a world where

slow and sustainable is fashionable

High tech systems deliver for a speed-obsessed global shoper

Resource crises constrain

consumption in a local community

focused world

Fast consumption in global cultural blocs

Connected

Fragmented

Slow Fast

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Population Growth

Over the next 15 years, it is like-ly that there will be more than a billion extra people living on our planet, with global population growing from 6.9 billion to reach 8.1 billion by 2025.2 Population in developing countries is ex-pected to rise rapidly, whilst po-pulation in the developed world will remain largely stable.3 This ZLOO�KDYH�VLJQL¿FDQW� LPSDFWV�RQ�the labour force and nature of the demand for textiles.

Resource scarcity

Against the backdrop of popu-lation growth, the key resources needed to support that growth are becoming more scarce. For example, 20,000 – 50,000 sq km of arable land is lost each year through land degradation.4 By 2025, 1.8 billion people are expected to be living in coun-tries or regions with absolu-te water scarcity. As resource scarcity5 increases, resource costs are likely to become incre-asingly high and volatile, with massive impacts on the cost of production and supply security. High oil prices, for example, will have a dramatic impact across the clothing supply chain, with a knock-on effect on the cost of

Increasingly extreme climate change impacts

We have used the upper end of the 2007 IPCC6 estimates for the climate in 2025 in our scenarios, as the latest sci-ence suggests that the lower end of these estimates was conservative.7Agriculture is very vulnerable to climate change impacts, cotton production in-cluded, and it is likely to suffer from the predicted rising tempe-ratures, decreased soil moistu-re and more extreme weather HYHQWV� DQG� ÀRRGLQJ�8 Although effects will vary by region, the overall impact of climate change on global agriculture is likely to be negative. This is likely to ex-acerbate food security concerns in the future, possibly leading to

Spread of (ICT) Information Communications Technology

ICT is spreading at an exponen-tial pace. In 1984 there were 1000 devices in the world ca-pable of accessing the Internet, today there are approximately 1-2 billion. It is predicted that, by 2015, mobile shopping will account for $163 billion in sales worldwide: 12% of global ecom-merce turnover.9 Through the increased sophistication and spread of ICT, tracking product supply chains is becoming more accurate, less expensive, and easier than ever. This increase in the adoption of ICT is shifting consumer expectations, with more demands for transparency and information about products and services.

Key certain factors

impacting the future of cotton

The more certain factors are the globally recognised trends which feature in all the Cotton Futures scenarios, although their emphasis may vary, as might the societal response to them. These are the factors we need to prepare for in any given scenario.

Page 9: Australian Cotton Industry Keynote - August 5, 2014

People

Business Technology

Life SciencesWork/Life Shift A

cceleration

Youth Unemployed

Education Re-Engineering

Global Mobility

Free Agency

End ofRetirement

Emerging Models

OutrageousOutsourcing

MarketingMegatrend

InnovationImperative

Speed & Size

Cloud Computing

Robots Rise

Coworking &Collaboration

Massively Mobile

SecurityScare

Big Data

Page 10: Australian Cotton Industry Keynote - August 5, 2014

We Live in Times of Exponential Change...

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Expand Your Mind to Profit

from Changes Ahead...

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Massively Mobile

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Let’s Play a Mobile Game...

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Text Me Your Answers

My Mobile is: 0413 23 83 13

Text Me Your Full Name

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How Big is Mobile Today?

7B People in the World

6.8B Mobile Subscribers

1.5B 3G/LTE Subscribers

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1.8 Billion Mobiles Sold in 2013

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97%Phones per 100 Citizens

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+52%Tablets Growing Faster Than PCs Ever Did

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7

Global PC (Desktop / Notebook) and Tablet Shipments by Quarter Q1:95 – Q4:13

0

20

40

60

80

Q1:95 Q1:97 Q1:99 Q1:01 Q1:03 Q1:05 Q1:07 Q1:09 Q1:11 Q1:13

Glo

bal U

nits

Shi

pped

(MM

s)

Desktop PCs Notebook PCs Tablets

Tablet Units = Growing Faster Than PCs Ever Did +52%, 2013

Source: Morgan Stanley Research. Note: Notebook PCs include Netbooks.

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Smart TVs

Wearables

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The Future of Mobile is Massive!

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This is Leading Many Organisations to Have a

‘Mobile First Policy’...

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Do You Have a Mobile First Policy

in Your Organisation?

Text: Yes or No

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Why Do This?

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People

Business Technology

Life SciencesWork/Life Shift A

cceleration

Youth Unemployed

Education Re-Engineering

Global Mobility

Free Agency

End ofRetirement

Emerging Models

OutrageousOutsourcing

MarketingMegatrend

InnovationImperative

Speed & Size

Cloud Computing

Robots Rise

Coworking &Collaboration

Massively Mobile

SecurityScare

Big Data

Page 44: Australian Cotton Industry Keynote - August 5, 2014

Life Sciences:The 40 Year Opportunity...

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“40 years ago, if I told you...”

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Edible Chip - Proteus Biomedical

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Individuals Can Now Do... What Companies Used to Do

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Companies Can Now Do... What Countries Used to Do

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How to Profit from the Massive Changes Ahead

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Align Yourself with the Organisations Changing

the World Today

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Who Are the Most Innovative

Organisations Today?

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Use What They Use.Think Like They Think.

Borrow Their Ideas!

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Cloud Computing

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Designed for Low Bandwidth Users

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ChromeBooks

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Craig Rispin CSP