Auskor Australasia - Asia's Student Hostel Symposium - Malaysia 2014

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Student Accommodation !Management !

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Copyright © 2014 Auskor Australasia Pty Ltd www.auskor.net

Who are we and what do we do ? !

• International student accommodation project planning operational management consultancy firm

• Assist to make student housing a value proposition globally • Specialise in delivering international quality student housing in a local

market context

3Copyright © 2014 Auskor Australasia Pty Ltd www.auskor.net

Vietnam


Middle East

Malaysia aims to be the sixth- largest education exporter by 2020 !

“ We have come to grips with the fact that the world economy is now increasingly driven by knowledge and innovation. The future economic growth

and global prosperity with therefore depend on our success in making pursuit of innovation through quality education as the prime mover of economic

development” !

WITH A TARGET OF 200,000 INTERNATIONAL STUDENTS BY 2020 !

Malaysian Deputy Prime Minister Tan Sri Muhyiddin Yassin, May 2012


How much influence does accommodation have on student recruitment ?

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“ housing draws international students” !!!!!!

ICEF Monitors Article: 16 September 2013


What people said: !“The residence halls have definitely added to our enrolment and diversified our

campus ”

!Tompkins Cortland Community College,

Director of Residence Life, Darese Doskal-Scaffido !!!!!!

ICEF Article: How much influence does accommodation have on student recruitment ? 16 Sept 2013

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Copyright © 2014 Auskor Australasia Pty Ltd www.auskor.net

What people said:

!“ Stable housing supply for students from abroad is part of the strategy to

increase the number of international students and for the globisation of our university ”

!Shibaura Institute of Technology, General Manager, Academic Affairs, Yong Jin Chung

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ICEF Monitors Article: How much influence does accommodation have on student recruitment ? 16 Sept 2013


What people said: !Takushoku University in Japan opened a dormitory in April 2012 and in the first year received three times as many applicants as there were available rooms.

!“ The existence of this dorm apparently convinced students to consider

Takushoku as an option when they apply for University.” !

University official, Mitsuo Nakahara !!!!



What people said: !

A lack of suitable accommodation is certainly hindering recruitment efforts at New Zealand’s Otago Polytechnic’s Cromwell campus. Students are choosing not to study there because backpacker accommodation is the only option for

some. !

“ We know that there are a number of people who have come and talked to us that were keen to do the programmes, who haven’t [enrolled] because they

haven’t found a suitable place [to stay] ”. !

Central Otago Director, Jean Tilleyshort !!



How do education providers typically respond to the need for access to student housing? !Stage One !

• Not core business - let the private sector cater to international students !

Outcome Education providers realised that the private sector did not have the capacity

to cater for projected growth in international students

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How do education providers typically respond to the need for access to student housing ? !Stage Two

• Negotiated access to places through informal referral arrangements. !

Outcome Private providers required rooms to be underwritten due to demand

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How do education providers typically respond to the need for access to student housing ? !Stage Three !

• Education provider offers brand to encourage commercial operators to develop student hostel accommodation to service their students

!Outcome

Education providers realise they are still exposed to brand reputation risk under these arrangements yet they have limited control

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How do education providers typically respond to the need for access to student housing ? !Stage Four !

• Education providers build their own: !

• Land • Capital • Asset • In-house management

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Advantages to education providers in operating their own student housing portfolio !

• Support recruitment • Improve student retention • Demonstrate a commitment to pastoral care • Enhance the institutions reputation • Control student housing affordability • Creates an additional revenue stream


Key elements to a student hostel management plan

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student hostel management

plan

business plan

operational plan

operating systems

Business plan !

• Target market identification • Accommodation profiling

• what is the preferred tenancy term for this cohort ? • do they value the provision of ancillary services? • do they value accommodation in general? • how much can they afford to pay ? • do they prefer to share or live alone ? • do the individual needs of a diverse range of cultures need to be considered ?

• Scope of service


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target market

business plan

scope of service

accommodation profile

operating systems

operational plan

Operational plan !

• Contractual agreements • Rules of occupancy • Service provision specifications ( e.g. onsite management, cleaning ) • Pastoral care framework


Operating systems !

• Application process • Acceptance process • Room allocation plan • Inspections • Cleaning and maintenance • Billing and payments • Financial reporting


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Our portfolio of consultancy services !

• Advisory • Planning • Delivery • Transition management

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Thank you