Aum Hospitality Management Services (Hotel & Resort Consultancy)

AUM Hospitality Management Services is a full service Hotel & Resort Project & Management Consultants Company. We consult Business Hotels, Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts, Clubs, Theme Restaurants, Conference & Banquet Halls & so on and deliver clients with the result driven Hospitality Management Services in all areas of Hotels. AHMS provide a detailed Consultancy in Hotel Project Technical Planning and ensures the delivery of optimum returns on the investment. Our focused attitude ensures leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance.

AUM Hospitality Management Services

Profile Of Mr Subodh Gupte A dynamic business leader with a proven track record in the hospitality industry. He has put his vast experience to good use by replicating success in domestic and international markets along with major full service operations in Resort, Convention, Business Transient and Boutique Settings. He is adept at delivering profits and good returns investment by executing strategies for robust bottom line and quality delivery. He puts his strong leadership, communication skills and knack of recruiting right candidate to good use. At the same time, he has been promoting good camaraderie among the candidates that has provided a stepping stone for earning promotions. He is armed with a Diploma in Hotel Management Catering Technology & applied Nutrition from IHMCTAN, Dadar, Mumbai, in 1982. Mr Gupte has extensive exposure in hospitality for the last 30 years to name a few – Ramada Inn Palm Groves (Mumbai), Taj Blue Diamond (Pune), Duke’s Retreat/Upper Deck Resort (Lonavala), 250 rooms Five Star Hotel at Baroda by Kamat Hotels, 125 rooms Five Star Hotel -Daspalla Hotels, Hyderabad & setting up of operations of four Hotels of Blanket Hospitality Ventures in Kerala He was instrumental in setting up Greenarth Leisure Pvt Ltd, a Chain of Theme Resorts all near Mumbai

AUM Hospitality Management Services

Scope of Services of Mr Subodh Gupte as a Hospitality Consultant

A. Initial Start-Up Services

1. Detailed Analysis Of Market/ Industry – Location Wise & Suggesting Probable Locations For A Economically Viable Hotel/Resort

2. Advising Multiple Options For Possibilities Of Entering Into The Hospitality Industry.

3. Assistance In Market Feasibility Study (Through Reputed Agency)

4. Advising Various Options Of Hospitality Search - Lease / Buy-Out.

5. Creation Of Well Structured Organization & Assistance In Formation Of Hospitality Company

6. A Brief On Destination Promotion, Government Initiatives To Take Up The Project

PROJECT STAGE

B. Conceptualization Of A Project – Keeping the very strong vision in mind, we can assist you from the beginning of a project – such as the overall conceptualization & development of the project, as well as the implementation and execution of the project, to the final stages of marketing and sales of its retail real estate components. In nutshell from Concept to Conceptualization. 1. Conceptualization Of A Hotel Project 2. Advising On Various Concepts –

Commercial Hotels & Resorts, Theme Resorts – Agri Tourism, Adventure Tourism, Sports Tourism, Club Houses, Theme Restaurants Etc.

3. Re-Concept Of Existing Food And Beverage Facilities & Advising How To Make It A Profitable

4. Advising Correct Concepts And Space Allocations For Projects

5. Conceptual And Market Research To Assess Sales Potential Of Food Service Concepts

Project Stage

C. Project Planning & Design 1. Site Visit & Investigation 2. Preparing Preliminary Concept & Design 3. Meeting Various Architects & Assistance In Final Selection

Of Architect, Structural Consultant, PMC (Project Management Consultant) & MEP Consultants (Mechanical Electrical & Plumbing)

4. Preparing Basic Cost & Estimate For The Project In 5. Consultation With PMC/Architect 6. Basic Project Report With Financials

PROJECT STAGE…. D. Construction and Design Services - Physical Infrastructure / Facilities 1. Construction and Design Services through

Reputed Architect 2. Preparing a Detailed Note For Architect 3. Assistance in Appointment Of MEP Services

(Mechanical, Electrical & Plumbing) 4. Assistance in Appointment Of PMC (Project

Management Consultant) 5. Designing Of Basic Facilities & Services – Rooms,

Reception, Lobby, Restaurant, Conference Rooms, Swimming Pool Etc

6. Site Analysis of available Space, Utilities, Traffic, Parking, etc.

7. Design of Kitchen, Service Storage and Dining areas

8. Planning Of All Service Deptts….Kitchen, Restaurants, Housekeeping, Maintenance, Front Office, Admin Office Etc.

9. Preparation Of Furniture, Fixtures, And Equipment Specifications Plan

10. Interior Design, Design Specification Formation & Freezing Concepts

11. Computer Systems Design And Implementation

E. PMC & Planning Of Infrastructure

1. Coordinating With Architect's Design & Specification - Assist and Supplement Architect and Contractor Services

2. Assistance In Project Master Planning: Cost Estimate, Suppliers, Contractors, Tenders, etc.

3. Planning Of Engineering & Maintenance Deptt through PMC– Control Panel Room, Load Calculation, Transformer Capacity, Electrical Layouts

4. Coordinating with Interior Designer As Per Specifications

F. Planning Of Technical Areas & Implementation

1. Assistance In Selection Of HVAC (Heating Ventilation & Air-Conditioning)

2. Assistance In Selection Of A Reputed IT Agency For Networking, Hardware & Software

3. Assistance In Selection Of Major Infrastructure – Water, Electricity, EPABX, RO Plant, DG Set.

4. Selection of Capital Equipments – Assistance In Manage the Procurement, Installation and Start-up of Equipment

5. Cuisine & Menu Planning

6. Kitchen Planning, Inviting Equipment Quotations and Their Evaluation & Approval

7. Invitation of Quotations for F&B and House Keeping & Laundry Services

8. Property Management Software Evaluation and Invitation of Quotations

9. Assistance In Application for Tourism Approval & Star Category Classification

10. Assistance In Application for Operating Licenses

11. Selection Of Graphics & Ad-Design & Formation Of Hotel Website

12. Printing Agency Selection & Coordination

PROJECT STAGE….

G. Food & Beverage Designs & Plans 1. Coordination With The Interior

Designer On Concepts 2. Development Of All F&B Areas And

Designing Of Infrastructure In Correlation With Concept

3. Advise And Realignment Of Layouts And Technical Details On Ambience Lighting, Music, Service , Seating Etc

4. Equipment, Details Of Counter Designs (Buffet, Bar, Hostess Desk Etc.)

5. Table Top Designs For All Table Layouts In Synergy With The Concept

6. Development Of Color Combinations And Perspectives & Concept Designs

PROJECT STAGE….

PRE-OPENING STAGE (Three Months Prior To Opening) H. Hotel Operations and Management Services 1. Designing & Implementation Of

Brand Standards 2. Planning Of Hotel Operations In &

Service Deptts In Totality 3. Planning Of Organization Chart And

Hierarchy 4. Selection & Appointing Select HOD’s

& Staff For Trial Runs 5. Planning Of Front Office Deptt,

Lobby, Back Office, Admin Office 6. Preparing Exhaustive List Of

Operational Material To Be Purchased

7. Manpower Projections And Planning, Planning Of Hr – Staffing & Recruitment Either Internally Or Through Reputed Agency

H. Hotel Operations & Management

Services 1. Coordination Of Purchase Of Operational Supplies For

Various Areas

2. Setting Up Operational Systems For The Functioning Of

F&B Service, Kitchen, Purchases & Stores And Sales &

Marketing Along With Trial Runs Or Play Roles

3. Preparing Of Sop’s (Standard Operating Procedures)

For All Deptts And Conducting Their Role Plays

4. Setting Up Of Rooms With All Necessary Furniture,

Mattresses, Amenities, Linen, Toiletries, House Keeping

Deptt, Linen Rooms, Laundry Room Etc

5. Preparation Of Operational Policies For All Deptts.

6. Preparation Of Press Release

7. Preparing Launching Plan

8. Soft Opening And Trial Runs

PRE-OPENING STAGE (Three Months Prior To Opening)

I. Food & Beverages (Core expertise) 1. Preparation Of Menu & Design Coordination

With Graphic Advt Agency 2. Placement Of Equipment For Kitchen, Stores,

Purchase Of Branded Food Stuffs Etc 3. Re-alignment Of Kitchen Equipment & Smooth

Trials Of Equipment 4. Designing Of LPG Gas Range & Appointment Of

A Reputed Licensed Agency 5. Preparing Purchase List Of Kitchen Utensils,

Cutlery, Crockery, Glassware, Etc & Assistance in Procurement Through Reputed Vendors

6. Role Plays For F&B Staff 7. Operational Planning Of Food and Beverage

Deptt. In Totality – Restaurants, Coffee-Shops, In Room Dining, Conference & Banquet Lawns, Business Centre Etc

8. Planning Of Events & Themes To promote F&B Concepts

9. Designing Of F&B Controls & Systems 10. Menu Trials & Food Tasting

PRE-OPENING STAGE (Three Months Prior To Opening)

J. Marketing Services (This will be executed through employed staff members so that the organization learns how to implement this) 1. Recruitment Of Sales Team 2. Preparation Of Calendar Of Events For The Year 3. Formulating Systems & Procedures For Sales Team 4. Preparation Of Letter Of Introduction, Finalization Of Tariff 5. Event Mailers And Mail It – By Post, 6. Tele-calling, E-Mails, SMS, Newspapers Teasers, Hoardings Etc. 7. Recording Daily Sales Calls And Analyzing Them On Daily Basis 8. PR Parties And Inviting Corporate Bookers And Who’s & Who Of City 9. Enlisting Hotel On Leading OTP’s (On Line Travel Portals) 10. Appointing a Reputed On Line Marketing Agency 11. Target Group and Focus Studies of Customer base 12. Market Analysis for Geographic Areas and Target Populations 13. Market Research & Market Positioning 14. Integration of low cost Marketing Alternatives - In-house and Out-

sourced 15. Staff Sales Building Seminars

PRE-OPENING STAGE (Three Months Prior To Opening)

K. Final Touch Up 1. Trial Runs for Hotel Management

Software Systems 2. Pre-opening Installation of Efficient

Operational Systems 3. Implementation of Marketing,

Publicity and Advertising Campaigns 4. Control Systems For All Service

Deptts 5. Grand Opening and Handing Over

With 1 Month of Operation

PRE-OPENING STAGE (Three Months Prior To Opening)

L. Increasing Profit and Sales - Financial Services 1. Increasing Profitability By Cost Cutting

Methods 2. Conducting Daily HOD Meetings 3. Business Plans and Break-Even Analysis 4. Theoretical Food and Beverage Cost

Programs 5. Cost Control Analysis 6. Cost and Contribution Analysis of Menu

Programs 7. Analysis & Redesigning Of Labor and

Staffing Plans (If Required) 8. Automation of Control Systems using

Computer Hardware and Software Systems 9. Contract Documentation Formation With

Corporates

POST-OPENING STAGE {Limited For One Month}

M. Value Additions {Performance Enhancement & Audits}

1. Overall Performance Review 2. Brand Audit For All Service Deptts 3. Human Resource Audit 4. Review Of Manpower Cost 5. Analysis Of Services Rendered 6. Holistic Review Of Existing Customer

Relationship Management 7. Front Of The House And Back Of The

House Audits 8. To Check If Guest Is Happy With The

Services With Professional Feedback Systems

POST-OPENING STAGE {Limited For One Month}

We are specialized in assisting you in managing resort indigenously by developing and structuring your internal team members

We will also assist promoter in identifying a suitable branded hotel management Operator (National or International) to manage resort on day-to-day basis

Promoter also has an option of retaining us “Consultant” in post opening stage

Disclaimer Statement of Assumptions & Limiting Conditions

Mr Subodh Gupte does not undertake any responsibility of cash handling, shortages in the inventories of material purchased/stored, thefts if occurs in the premises of Resort or any short of cash shortages, cash thefts within the resort premises. Mr Gupte will not be held responsible for any financial feasibility or operational losses if occurred. Mr Gupte would suggest suitable vendor for purchase of hotel related material but the material purchase will be at the sole discretion of management No responsibility is assumed for matters of a legal nature, nor do we render any opinion as to title, which is assumed to be marketable and free of any deed restrictions and easements. It is assumed that that proposed sites will be in full compliance with all applicable city, local and private codes, laws, consents, licenses and regulations (including an alcohol license where appropriate) and that all licenses, permits, certificates, franchises and so forth can be freely attained, renewed and /or transferred The quality of a hotel facility’s on-site management has a direct effect on a property’s economic viability and market value. The financial forecasts presented in this study assume both responsible ownership & competent management. Any variance from this assumption may have a significant impact on the forecast operating results and value estimate.

The estimated operating results if presented in this report are not based on an evaluation of the current overall economy of the area and neither take into account nor make provision for the effect of any sharp rise or decline in local or economic conditions. To the extent that wages and other operating expenses may advance during the economic life of the property, it is expected that the prices of rooms, food, beverages and services will be adjusted to the least of offset these advances. We do not warrant that the estimates will be attained, but they have prepared on the basis of information obtained during the course of this study and are intended to reflect the expectation of typical investors. Many of the figures if presented in this report were generated using sophisticated computer models that make calculations based upon numbers carried out to three or more decimal places. In the interest of simplicity most numbers presented in this report have been rounded. Thus, these figures may be subject to small rounding errors in some cases. While the information contained herein is believed to be correct it is subject to change. Nothing contained herein is to be constructed as a representation or warranty of any kind. Mr Subodh Gupte would not be directly involved in execution at project or operations level. This would be done by the promoter. Mr Subodh Gupte does not take any responsibility or guarantee for the result at project or operations level

Thank You

Best Subodh Gupte - Principal Consultant DHMCT,IHM, Mumbai AUM Hospitality Management Services Hotel & Resort Project & Management Consultants Cosmos County, CASA A/4D, Ovala, Opp. Blue Roof Club, Ghodbundar Road, Thane (W) - 400607. Maharashtra, India +91 810 820 5025 [email protected] +91 967 38 38 535 [email protected]