Audience research 1

Audience Research.

Research and Planning.

Readership figures. Readership figures are an estimate of how many readers a publication has. Most magazines usually have more than one reader for each copy of the magazine. This means that the readership figures are very different from circulation count. The circulation count is the amount of copies of a publication (in this case a magazine) are distributed. Readership estimates also show the demographic profile of the readers and what else they do and read.

These are the magazine readership figures that I have found from regional magazines that are similar to the type of magazine that I would like to create. I found these readership figures on a website called PressGazette and they had the circulation figures for two of the magazines that I features in my existing product analysis which are ASOS.com magazine and Canary Wharf magazine. They also had figures for Vogue which are also helpful as I plan to do a fashion related magazine. I also found some figures on another website called MediaWeek where I found figures for Vogue magazine which is a fashion magazine which I would like to do for my magazine.

The figures that I have found impact my understanding of audience for my production work. The figures show me that the highest circulation figure out of the three magazines is ASOS.com with a total circulation of 476,569 compared to Vogue magazine with 200,032 and Canary Wharf magazine with 53,512. This means that in this particular year, ASOS.com sold the most magazines out of all three of the chosen magazine. This does not show the readership figures though as readership figures are based on a estimate of how many readers the publication actually has. So the readership figures for each would be higher than the total circulation.

Who are the specific audiences for specific products?

Fashion Magazines- There are many different types of fashion magazines on the market and each have a slightly different target audience. For example fashion magazines like ASOS are most likely aimed more at an age range of 16-25 and specifically students, as the fashion shown in these types of magazines is current and affordable which is ideal for students who may not have much money. ASOS magazine is aimed at mainly females but it also includes men's fashion so it covers a wider target audience than most fashion magazines. On the other hand, fashion magazines like Vogue are aimed at mainly females aged 18-35 as the fashion in this magazine is more sophisticated and often a lot more expensive items as it features a lot of designer labels. This is why the target audience is slightly older as most people under 18 would not be able to afford the clothing items from these magazines, however people younger and also people with less money still buy these type of magazines to take inspiration. Vogue is also a highly recognised fashion magazine so it is quite popular with a lot of different people.