Audience insights for the "Ecommerce Club London: your audience & strategic data

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3 AIMS THIS YEARIT’S 2017

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just a few things to think about during our talk…

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1. THINK STRATEGY

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YOUR OBJECTIVES

It’s important to use just the right channel mix needed to reach your business objectives. From using Content as part of your Customer

Engagement strategy to utilising Affiliate marketing to grow Customer Acquisition.

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2. THINK MOBILE

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MOBILE COMMERCE IS BIGGER THAN EVER

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£30 billion

SERIOUSLY BIG!

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Over 50% traffic from now from

mobile

POOR CONVERSION RATES

ONLY 1/3 SALES FROM MOBILE

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98% of users move between devices in the same day

We ensure that users find you on all of them!

THINK CROSS-DEVICE

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THINK SPEED

Jenn will cover this in more depth

Time to conversion

Product discovery

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3. THINK PLATFORM

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ONE UNITED PLATFORM

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TOGETHER OR INDEPENDENT

GROWTHPLATFORM MARKETING

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WORKING IN HARMONY

TECHNICAL OPTIMISATION

PPC PAGE OPTIMISATION

CONVERSION OPTIMISATION

EMAIL MARKETING

CONTENT STRATEGY & OUTREACH

LEVERAGE PLATFORM FOR MARKETING BENEFITS AND VISA VERSA!

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ATTRIBUTION

ORGANIC

PPC

EMAIL

TABLET

MOBILE

DESKTOP

AFFILIATES

SOCIAL

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Multi-channel funnels in analytics helps

Adwords for estimated cross device

Look at the overall impact to your business

Real sales data based on device

Use your platform to help

Use all the tools you have available

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4. INTRODUCE JENN!

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