CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH Get the eBook — http://tprk.us/cmaudience14 Without audience, content marketing is as mad as a hatter. Luckily, you can learn audience development from some of the top marketing minds in the content marketing world with these 10 tips from the Audience Development eBook. WANT TO KNOW MORE? This infographic was created by TopRank ® Online Marketing *All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs www.contentmarketingworld.com Cleveland, Ohio September 8 - 11, 2014 www.contentmarketingworld.com Cleveland, Ohio September 8 - 11, 2014 SCOTT MONTY @scottmonty EXECUTIVE VP OF STRATEGY, SHIFT If you care about the kind of audience you attract, figure out your story & what action you want them to take. BRIAN CLARK @brianclark CEO, COPYBLOGGER To please your audience, research their problems & desires, observe their content interactions & iterate to improve. HEIDI COHEN @heidicohen PRESIDENT, RIVERSIDE MARKETING STRATEGIES Attracting an audience that converts to high quality leads requires knowing your target, creating, curating & integrating content. LEIGH BLAYLOCK @leighblaylock MANAGER OF CONTENT MARKETING, RED HAT Don’t waste your time or your prospect’s time by creating content without being thoughtful of your audience. ANN HANDLEY @annhandley CHIEF CONTENT OFFICER, MARKETINGPROFS Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? JEFF ROHRS @jkrohrs PRESIDENT, EXACTTARGET Publication is not distribution and a content marketing strategy without audience development is no strategy at all. SCOTT ABEL @scottabel CONTENT MARKETING STRATEGIST, THE CONTENT WRANGLER Creating compelling content is a requirement, but it’s not enough. Start thinking of prospects as audience. SCOTT STRATTEN @unmarketing PRESIDENT AT UNMARKETING Not once have we shared a brand’s content because it was Tuesday at 1pm. People share emotions. ADELE REVELLA @buyerpersona PRESIDENT, BUYER PERSONA INSTITUTE Over-emphasis on content marketing deliverables can ignore knowing an audience. Listen, engage peers & build personas. JONATHON COLMAN @jcolman CONTENT STRATEGIST, FACEBOOK Develop empathy for the people using your content through context, curiosity & real-time feedback. sponsored by: How Well Does Content Marketing Perform for Your Audience?