Attitude and Values

ATTITUDE AND VALUES

Presented by: Sagar Gaddam 36

Maitri Mukherjee 37

Manali Parmar 38

Yash Duggal 40

Mihir Vahalkar 41

Jay Thaker 42

ATTITUDE Attitude is defined as “a learned predisposition to

respond in a consistently favorable or unfavorable manner with respect to a given object.” That is, attitude affects behavior at a different level than do values..

COMPONENTS OF ATTITUDES.

TYPES OF ATTITUDE

1. JOB SATISFACTION

2. ORGANIZATIONAL COMMITMENT

3. JOB INVOLVEMENT

FEATURES / CHARACTERISTICS1. REFERS TO FEELINGS OR BELIEFS OF AN INDIVIDUAL.

2. TEND TO RESULT IN BEHAVIOR.

3. ATTITUDE CAN FALL ANYWHERE ALONG A CONTINUUM FROM VERY FAVOURABLE TO VERY UNFAVORABLE.

4. ARE GRADUALLY ACQUIRED OVER A PERIOD OF TIME.

5. ALL PEOPLE IRRESPECTIVE OF THEIR STATUS AND INTELLIGENCE HOLD ATTITUDES.

6. CONSTITUTE A PSYCHOLOGICAL PHENOMENA WHICH CANNOT BE DIRECTLY OBSERVED.

Values Values represent basic convictions that a

specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence.

Value is a judgmental element of what is right,

good or desirable.

IMPORTANCE OF VALUES

Values lay the foundation for the understanding of attitudes and motivation because they influence our perceptions.

Individuals enter organizations with notions of what is right and wrong with which they interpret behaviors or outcomes.

Values generally influence attitudes and behavior.

TYPES OF VALUES

1. TERMINAL VALUES

2. INSTRUMENTAL VALUES

IMPORTANCE OF VALUES IN AN ORGANIZATION

1. Contribute to the shared meaning in the organization.

2. Binds people together as a community.

3. Provides people with a common language.

4. Tell people how to behave to achieve the organization’s vision.

5. Contribute to organization’s vitality and performance.

6. Values should represents the culture of the business. It’s okay to be competitive and profit driven.

TWO STEP PROCESS1. The first step in creating values alignment is to find out what the values

of employees are.

2. The second step is to find out how employees perceive the values of their organization.

CONCLUSION Attitude have traditionally been described as a process in which we

logically calculate our feelings toward the attitude object based on an analysis of our beliefs. Thus, beliefs predict behavior. But this traditional perspective overlooks on attitudes and behavior.

Values are ideals of an individual personal importance.

However, to be successful in an organization, managers need to learn adopted values, a set of values that are part of the organization’s culture.

THANK YOU.