atmospherics in retailing

Physical Surroundings Fixtures, décor & signagePlacing signsUniforms or similar attires for employees

Colour & LightingBackground music

Impact of Retail Unit Environment

Pleasure – DispleasureArousalDominance

Key Components of Retail

atmospherics 1.External atmospherics2.Internal atmospherics3.Store layout4.Visual merchandising

External Atmospherics Retail Store AtmosphereDisplay Windows

Marquee / Sign BoardsParking Facilities

Internal Atmospherics Retail Store Image

Music

Store Layout

GridFree form

Visual Merchandising

Product LineCustomer profileLevel of competition

Components of display Wall DisplaysBulk Dump DisplaysDisplay Products

Supplies & equipmentPromotional itemsLighting FixturesSignage