ATCCHA - Social Media & Professional Development (10/10/14)

#gacsl

Student Use of SoMe:

• “Anonymous apps like Yik Yak”• “Constantly looking at phones – in and out of class”• Addiction to quantity over quality of relationships• Lack of professionalism• Not understanding “It’s out there forever”• Trying to solve issues passively (passive-aggressive)• Deterioration of in-person skills• Blurring boundaries with staff/administrators

Info from ATTCHA survey

Professional Use of SoMe:

• “Where does it fit into our development?”• “When is it unprofessional to express political [or

other personal ] views on social media?”• How to mix personal & professional?• “What is appropriate way to use social media during

a job search?”• Colleague connections online before “in real life”?• “Is it really that helpful?”

Info from ATTCHA survey

What is Twitter?

“It’s public, it’s real time,

it’s conversational and it’s widely distributed.”

– Twitter CEO Dick Costolo

What is Twitter?

The Benefits & The Risks

• Lots of eyes are watching!• Understand your audience

and your reach…

Professional Digital Identity

Social Media Person

a

The Real

World#BOOM

What can you do?

Nothing better than face-to-face interaction, but...

What can you do?• Decide on a purpose…

• Use a good picture for your profile.NOTE: You are not an egg. Use a picture.

• Write a good profile description. (SEO).

• Be consistent.

What can you do?

• Spend time listening.

• Give shout-outs!

• Promote activities & events (but not TOO much)

• Be genuine

• Be respectful

The Important Stuff

• HAVE FUN

• LEARN

• ENGAGE

• BE YOU

Social Media is a multi-faceted tool.

Use it!