AT

Copyright © 2006 AT&T. All rights Reserved.

University of Utah

WEST REGION HIGHER EDUCATION05 September 2007

Copyright © 2006 AT&T. All rights Reserved.Page 2

Agenda

AT&T Mobility Value Proposition

• Strongest Network Assets

• Strongest Technology Path

• Strongest Business Data Solution Portfolio

• Strongest Enterprise Data Solution Expertise

• HIGHER EDUCATION Solutions Focus


AT&T Mobility is uniquely positioned to provide enterprises with a true end-to-end wireless business solution

TrustedPartner

BusinessValue

Products & Services DevicesConnectivity & Security

EnterpriseSolutionSpecialists

BusinessAlliance

Ecosystem

KnowledgeBase

Network Corporate ViabilityService Delivery

FOUNDATION

SOLUTIONS

EXPERTISE

IMPACT

Impact

Dedicated account team who works every day to earn the right to be a trusted partner

• Backed up by an integrated business unit dedicated to the enterprise segment

Expertise and passion to determine how wireless can create tangible business value for our customers

• Bring the best AT&T assets and resources

• Leverage best practices, lessons learned, and our alliance ecosystem

Foundation• Largest digital voice and data network in America

• Fastest national wireless data network

• Largest global roaming footprint

• Service Delivery tools and processes optimized for enterprise

Solutions• Clear industry leader in corporate wireless email

• Richest portfolio of wireless business solutions

• Comprehensive device portfolio

• Technical ability to support customer security models

Expertise• Enterprise wireless solution experts

• Ecosystem of industry technology leaders


Creating a Flagship Communications Company

“The overall front-runner…”Forrester WAVE2.5G and 3G Business Services

“value proposition for enterprises is compelling…”Anatomy of a Successful Wireless B2B Strategy


Strong enterprise services vision

Solid execution in supporting:

• Extensive coverage upgrades,

• Back-end systems

• Innovative wireless systems”

“Cingular’s strength is in its strong B2B structure…

The company excels in areas where business demand is strongest:

• Email

• Online capabilities

• Strong customer support

IDC Leadership Grid: US Wireless Service Provider Market

August, 2005

The Industry Has Taken NoticeWhat the analysts are saying about BMG…


Strongest Network AssetsFoundation


Strongest Network Assets

Largest digital wireless voice and data network in America

Largest national high-speed wireless data network (EDGE)

$13B network investment in 2005/2006 (7,000+ cell sites)

Continued investment in 2007 (2,000+ cell sites)

Superior coverage and significant investment

Better network performance

Maintain high performance as network is loaded

Best positioned to deliver advanced services

Largest spectrum holdings in premier bands (850/1900)

Better coverage

Better voice and data quality

Fewer dropped calls

The most cell sites (47K) on a single standard (GSM)

Coverage is not available in all areas. Cingular has 59Mhz of spectrum on average in the top 100 MSAs. CDMA subscribers estimate as of 09/06 source: CDG. Spectrum depth source: Raymond James Equity Research. Cingular spectrum holdings in top 100 markets including 850/1900Mhz bands.


+ =BroadbandConnect3G Speed

EDGE Unmatched 2.5G coverage

Industry’s best combination of speed and coverage

• Average download speed of 400 – 700 kbps

• Low latency means improved responsiveness

• Extensive coverage in 13,000 cities and towns and along almost 40,000 miles of highways

• Faster downloads than Sprint and Verizon’s 1xRTT networks

• Average upload speeds that match Sprint and Verizon’s

EDGE

BroadbandConnect • BroadbandConnect now in 165+ major markets and more than 70 of the largest US cities

• Continued deployment in 2007

Network: Nationwide Coverage + 3G


Strongest Technology pathFoundation


Built on the Global Standard

GSM Standard• 2.3 Billion subscribers worldwide (vs. 350M CDMA)• 85+% of the global market• Ecosystem shifting resources away from CDMA• Operators in more than 212 countries and territories

GSM 3G Networks• Cingular: 1st carrier in the world to deploy HSDPA • 290+ carriers committed to 3G GSM,

– 163 UMTS networks deployed in 69 countries– 107 HSDPA networks deployed in 55 countries

Benefits• Unparalleled international roaming potential• Single device providing access around the world• Broad and deep ecosystem provides unrivaled choice

in handsets and wirelessly enabled solution partners

GSM subscriber estimate as of 12/06 source: 3GAmericas, CDMA subscriber estimate as of 09/06 source: CDG.

2.3 Billion Subscribers Worldwide

Nokia announced it is divesting in CDMA. "The CDMA market is simply financially untenable and has challenging growth prospects.” – CEO of Nokia


Network Technology Comparison - Downlink

70

135

153

80

60

1xRTT 1xEV-DO

Rev. A

700

400

3,600

700

400

HSDPA 3.6

2,400

Data Throughput Comparison (kbps)

DOWNLINK

237

70

135

EDGE

70

135

1xEV-DO

Rev. A

7,200

HSDPA 7.2

3,100

Current National CoverageFall-back from 3G

Current Metropolitan Coverage

Future* Metropolitan Coverage

User experience factors: - Air-link

• Throughput• Latency

- Spectrum - Signal strength - Backhaul / Backbone - Network load

800

450

TBD

* Sprint and Verizon have launched Rev. A in most (not all) markets

CDMAGSM

XXX XXX Theoretical Peak

Avg. User Experience

Technology Standard

800

450

3,100


Network Technology Comparison - Uplink

70

135

153

80

60

1xRTT

700

384

UMTS

Data Throughput Comparison (kbps)

UPLINK

237

EDGE

70

135

1,500

HSUPA

Current National CoverageFall-back from 3G

Future* Metropolitan Coverage

User experience factors: - Air-link

• Throughput• Latency

- Spectrum - Signal strength - Backhaul / Backbone - Network load

80

60

120

100

320

280

80

60

CDMAGSM

XXX XXX Theoretical Peak

Avg. User Experience

Technology Standard

1xEV-DO

Rev. A

1,800

400

300

TBD

* Sprint and Verizon have launched Rev. A in most (not all) markets

1xEV-DO

Rev. A

1,800

400

300

Current Metropolitan Coverage


Only 3G network capable of simultaneous voice and data

Interact with your business applications while on a call

Review revised documents without the need to hang up, download and call back.

First IMS application

Video Share • Allows a wireless phone user to

add live video of themselves or their surroundings while on a call

Simultaneous Voice And Data


The IMS Future – There’s no ignoring the 800 pound Gorilla

AT&T’s Core networks are IMS ready---IMS Considerations

•‘Critical Mass’ of device/infrastructure/applications

•Business Model impacts

•UMTS/HSDPA were designed for an IMS layer

•Devices first half of 2008


Strongest Business Solution Portfolio Solutions


Wireless Email TrendsWireless email is a critical business tool that has seen rapid adoption

50

45

40

35

30

25

20

15

10

5

2006 2007 2008 2009 2010

Million

s

Growing Usage of North American Corporate Wireless Email

0

5.0

9.0

16.7

30.6

*Source: The Radicati Group, Inc. 2006

55 53.8

2007 U.S. Fixed Email vs. Enterprise Grade Mobile Emaill

174.4

8

Fixed EmailWireless Email

Mobile mail still in nascent

stage of growth


RIM

Good

MicrosoftNokia

Sybase (iAnywhere)

Notify Technology

Common Time

Open Hand

LRW Digital

Challengers Leaders

Niche Players Visionaries

Ab

ilit

y t

o

Execu

te

Completeness of Vision

Cingular’s email portfolio

Wireless Email Landscape Gartner, Magic Quadrant for Enterprise Wireless E-Mail Software, 4Q06

Source: Gartner

Microsoft (05)


Device Choices from AT&T Mobility

AT&T Mobility offers the latest devices on a variety of device platforms

Simulated screens• With BlackBerry Connect. Devices running BlackBerry Connect may not have full

BlackBerry functionality

•Palm OS•Windows Mobile 2003 & 5.0 Pocket PC•Windows Mobile 2003 & 5.0 Smartphone•Symbian

•BlackBerry •Symbian*•Palm OS*

•Windows Mobile 5.0 Pocket PC•Windows Mobile 5.0 SmartPhones


AT&T Mobility is Leading this Market

*Source: Strategy Analytics 2006

“Among top US carriers offering enterprise-grade secure mobile email,

Cingular remains the uncontested category leader supporting a user base SA estimates to be nearly 40% of the

market.”

• Unmatched Email Solutions Portfolio

• Robust deployment expertise including project managers and best practices

• Deep application design experience

• International / Global capabilities through alignment with GSM

• Largest portfolio of enterprise grade devices

• Experienced account teams to guide customer deployments

• Industry leading care and support infrastructures

• Security leader through workshops, customs designs and largest partner ecosystem


• LaptopConnect simplifies remote broadband access – no need for multiple devices and access points

• Mobile broadband services and support are merged onto one flat-rate bill

LaptopConnect

Home

Airports

Hotels

CustomerOffice

InternationalAccess

Field JobSites

Vehicles

LaptopConnect: Simple and Convenient


Integrated LaptopsExperience the simplicity of

laptops with the Cingular Network Built-in

LaptopConnect CardsSupercharge the laptops you already own with the latest

wireless technology

Tethered HandsetsData enabled phones

connect your laptop to the Cingular Network

DataConnect Service Plans • $59.99 Unlimited* Domestic• International plans

• DataConnect North America ($109.99)• DataConnect Global ($139.99)

Cingular Communication Manager• Simplifies deployment• Simple one-click access

* Requires two year unlimited DataConnect Plan and voice plan of $39.99 or higher

LaptopConnect: Three Ways to ConnectTransform your laptops into wireless workflow enablers


Wireless WAN Connectivity Service

Description Applications

• Fixed wireless data connection via wireless router

• Diverse, back-up connectivity method

• Router allows multiple machines to operate from single wireless connection

• POS primary / back-up

• Diverse remote office back-up connection

• Remote Telemetry

• Temporary primary connection

• True wireline diversity

• Cost effective

• Portable

• Secure

• Rapid, flexible deployment

WWAN Devices

Benefits


2006 Business Data Portfolio Evolution

8700c 7100g

Cingular

2125

iPAQ6500

Treo650

Sierra AC860

Novatel U730

Sierra AC875

GT Max 3.6

Pearl8800

Cingular

8525

Treo680

Nokia E62

Samsung

Blackjack

Treo 750Cingular

3125

iPAQ6900

GPS

GPS

Smart Devices

Laptop Mobility

Industry Solution Bundles

BlackBerry


Strongest MobilitySolution Expertise Expertise Impact


Wireless Application SolutionsUNMATCHED VERTICAL INDUSTRY FOCUS

Primary ResearchPartners

Premier Ecosystem of Trusted Market Leaders

Case Studies and Application Notes

Developer Program, Certified Solutions Catalogue


Enterprise Approach Ensures Success

• Formal Pilot Framework– Business (orders placed, tix closed, time

saved)– Technical (application performance,

coverage)

• Business Process Analysis Library– Experience conducting formal process

analysis to identify highest impact applications to enable

• Vertical Industry ROI Models– Formal ROI templates based on 3rd party

research and real world experience

• Enterprise Solution Deployment Templates– Experience deploying large complex

solutions involving broad range of solution partners and custom business and technical requirements


Mobile Application Enablement approach

Enterprise Solutions Specialists

DEFINE DESIGN DEPLOY SUPPORT• Wireless Strategy workshop• Business Process analysis• Vertical / Horizontal IP• Mobility value framework

• Business / Technical req.• Partner intro/qualification• Basic solution architecture• Pilot/ROI design/process

• Coord. w/solution partners• Troubleshooting in rollout• Project mgmt. expertise• Deployment tools

• Post deployment support• Tracking/reporting/ROI• Capability Expansion

ACCOUNT MANAGER

DATA SOLUTION CONSULTANTS

DATA DEVELOPER PROGRAM

BUSINESS CARE MANAGERS

CERTIFIED SOFTWARE / HARDWARE PARTNERS

SYSTEM ENGINEERS

PROJECT MANAGERS

Point of View

Business Process Impact

ROIModels

ReferenceArchitectures

ImplementationBest Practices

DeploymentTemplates

Knowledge Base

CaseStudies

Applications Design and Development

Pilots and Deployment Support

SYSTEM INTEGRATORS

ENTERPRISE ARCHITECTS


Reaping the Benefits of Enterprise MobilityBusiness

Processes with Highest ROI

Work Order Management

Sales Order Quote/Commit and Opportunity Management

Workforce Scheduling/Dispatch

Asset Tracking and Monitoring

Mobile Inventory Management

Enterprise Collaboration and Workflow

Data Capture & Remote Access

Business Benefits

Customer Case Studies

Availability to promise with real-time commit

Up-sell / cross-sell to drive revenue More professional image

First-time fix Reduced cycle time

More items / day Reduced re-work Better vehicle / asset utilization Downtime converted into productive

time

Differentiation in the market Greater employee satisfaction and

retention

Savings in time/expense of travel

Lower back-office support cost Telecom cost reduction Inventory reduction Reduced reliance on overtime

CUSTOMER SATISFACTION

COST REDUCTION

REVENUE GROWTH

INNOVATION / EXCELLENCE

IMPROVED PRODUCTIVITY

FSA solution connects Diebold’s Service Techs to work ticket system increasing productivity and revenue

FSA

Wireless SAP CRM Application gives Boston Scientific sales representatives real time inventory visibility which drives more sales

SFA

Real time proof of delivery provides mission critical information for superior customer service for their entire 25,000 fleet

Fleet


Higher Education Solutions Focus 1 - Campus Reach SolutionINTEGRATING WIRELESS WITH YOUR EXISTING PBX INFRASTRUCTURE

• AT&T Mobility OfficeReach is: A network-based voice service A database driven, intelligent platform hosted by Ericsson A voice-based Virtual Private Network solution for customers that

use GSMTM service and devices

Provides your enterprise a way to control telecom costs and increase employee productivity. Specific features associated with this service include: Private Numbering Plan User Groups Customizable Call Management Zone billing


Higher Education Solutions Focus 2 – Net MotionLEVERAGING YOUR STRONG WiFi NETWORK WITH OUR STRONG NETWORK

Net Motion service from AT&T Mobility provides

•Session persistence within and between networks

•Mobility optimized VPN services

•Single Point of Contact and Unified billing

•Scalability

•Immediate implementation


Higher Education Solutions Focus 3 – Laptop Mobility

AT&T teams with Laptop Vendors to offer integrated Wireless Cards

•Team with IT/procurement to order equipped with HSDPA

•BEST user experience – inherently compatible

•LOW loss exposure

•National/International access without hotspot hunting, day fees, etc….

•Tethering and CARDs work but…..


Solutions Focus 4 – Blackboard Mobilization RAVE BLACKBOARD and OTHER SERVICE FOR STUDENTS and FACULTY

RAVE Wireless Partners with AT&T to Enrich the educational Experience

•Safety Alerts via TEXT messaging

•Academic Facilitation-Grades, Assignments, Polling

•Email standardization/email they will read!

•Groups/Affinity building

•BURSAR billing/Revenue and Margin Opportunity for BSU

•Promotes educational satisfaction and affinity


Wireless Strategy & Technology Workshop

• Wireless technology and emerging trends briefing

• Review best practices and case studies from similar businesses and organizations

• A Cingular Data Solution Consultant facilitated initiative discussion

• Pre-workshop teleconference identifies areas of focus and potential stakeholders

• Agenda Review

• Written and oral presentation of findings

• Outline of a potential wireless program

Your sponsorship & team’s commitment:

Pre-workshop interviews (One Hour)

Wireless Workshop (Half Day Session)

Presentation of results to team (One Hour)

Preparation Workshop Analysis

Workflow transformation starts with a facilitated session with your stakeholders and AT&T data solutions experts.


Summary & Next StepsSummary:

• Strongest Network Assets

– Completed network integration

– Continue coverage expansion

• Strongest Technology Path

– HSPDA Global Standard

– Simultaneous Voice & Data

• Strongest Business Solutions Portfolio

– Broadest Business Device portfolio

– Strongest relationships with top Mobile Mail partners

• Strongest Business Mobility Expertise

– Deep experience defining, designing, deploying and supporting large scale mobility solutions


Next Steps

•Schedule an on campus Wireless Work Shop/Mini Work shop

•Schedule a dedicated Campus Reach, Net Motion, Laptop Mobilization, or RAVE presentation.

•Call your account team with any questions you have on what AT&T can do for your campus

AT

Business

b network investment

nationwide coverage

single standard gsm

backbone network load

markets cdma gsm

business demand

g networks cingular

cdma market