7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
1/13
The communication proposal
for 2012 Asus Expo
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
2/13
Confidential
OBJECTIVE
Attract more people to participate in2012 ASUS EXPO (AE)
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
3/13
Confidential
TARGET
Our target audience for this communicationcampaign
1st year students (both economic and technical students)
Senior students (both economic and technical students)
Anyone who are interested in high-
technology (from 19 35 years old)
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
4/13
Confidential
TARGET
Goal: 12000 participants in total for both HoChi Minh region and Ha Noi region
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
5/13
Confidential
TARGET
Goal break down
Target customer Ho Chi Minh region Ha Noi region
1st year students 1000 1000
Senior students
5000 5000People love high
technology (25
35)
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
6/13
Confidential
STRATEGY
Campaign: 3 Phrases
Phrase 1 ( 15 20): Arouse curiosity
Phrase 2 ( 21 29): Spreading information
Phrase 3 (after event6th Oct): Long-lasting connection
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
7/13
Confidential
1. Arouse Curiosity
Make and post a serial of teaser clips, including 4
teaser clips
1st clip: arouse curiosity by informing about a serial of
amazing teasers ahead of ASUS
2
nd
clip: mention briefly through some most typicaltraditional products of ASUS in last year EXPO. However, do not
mention anything about ASUS EXPO 2012
3rd clip: highlight new products in this EXPO without any
information related to EXPO 2012
4th clip: final teaser that promote for EXPO 2012 with
outstanding activities
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
8/13
Confidential
2. Spreading information
Promotion channels: online channels
ASUS fan page
ASUS website
EmailUniversities online forums
Website for the one who is interested in
technology, especially high-tech products
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
9/13
Confidential
Channel Target customers Note
ASUS fan page - Seniors
- People love high-tech
- Teaser clips and poster will be
posted here- Information about contest after
event
ASUS Website - Seniors
- People love high-
tech
- Teaser clips and poster will be
posted here
- Should be designed to makevisitor watch teaser clips first by
let the clip only stay in the first
part of the page. Visitors have to
watch it before moving to
another parts
Email: directemail
- Anyone who knowASUS before
- Utilize customer database- Content of direct email is similar
to posts in forums basically
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
10/13
Confidential
Channel Target customers Note
Universities
online forums
- 1st year student
(they have just
enter the university=> often log in
forums to know
more about the
new environment)
- Seniors
- An short article including
information of 2011 AE, 2012 AE,
poster and 4th teaser clip- Target universities: University of
Technology, Foreign Trade
University, University of banking,
FPT, University of Law and
Economy
Some other
websites
- Seniors
- People love high-
tech
- An article including information of
2011 AE, 2012 AE and 4th teaser
clip
- An advertising panel is put in these
website. There are links that
connect to ASUS fan page andpage of 2012 AE
- Target websites: zing.vn, genk.vn,
vn-zoom.vn, tinhte.vn, 24h.com.vn
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
11/13
Confidential
3. Long-lasting connection
Post event contest
Encourage participants who did joined 2012 ASUS Expo towrite about some most impressive moments/feeling about
the events, post it on ASUS Facebook, prefer using photo,
clips or any other tools
Estimate time: 3 weeks after eventsScale: 300 for both regions
Prizes:
1st Prize: an ASUS Laptop ( 18.000.000 ~ 22.000.000)
2nd Prize (this prize is chosen by readers by number of Like onFacebook. The participants have to post their work on ASUS fan page. The
voters also have to like ASUS fan page before they vote) : an ASUS balo
and a discount voucher 10% (for laptop not over 25.000.000)
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
12/13
Confidential
TIMELINE AND BUDGET
Please read the attach file for moreinformation about timeline and budget
7/29/2019 [ASUS Expo 2012] Communication Proposal - Nguyen Thi Ka Ly
13/13
Thank You