ASOS Blank Canvas - Help Them Make It!

EMPOWER YOUR AUDIENCE

+

CREATING CAMPAIGNS THAT STUDENTS, BRANDS & WE REALLY

CARE ABOUT

TWO CLIENT APPROACH

BUSINESSNEED

STUDENTNEED

WORKING WITH…

YOU + US + PEOPLE LIKE THIS

LIZZIE WITHERSCambridge University

Lacrosse captain Varsity ski rep

SM Reach

2,500

JOSH GILMOREGlasgow University

Active member of Snowsports society‘Present Student Member’ on Union Board of

Management

SM Reach

2,000SM Reach

2,500

MEGAN SWANBristol University

Ballroom Society Social SecretaryMember faculty society

150 UNIVERSITIES, 10,000 STUDENTS

PLANNING ACTIVATION EVALUATION

+

EMPOWER YOUR AUDIENCE

ASOS LOVE STUDENTS

FASHION FORWARD

HIGH LIFETIME

VALUETARGETABLE

INTRANSITION

MASTERSOF THEIR UNIVERSE

DEFINING THEMSELVES

IMPORTANT TIME

DRIVE GLOBAL STUDENT AWARENESS, ENGAGEMENT AND

ACQUISITION

STUDENTS

01. 02. 03. 04.

Redefining Success

Brave New World

BlurringScenes

Experience Seekers

ASOS

01. 02. 03. 04.

Bravery IsIn Our Blood

Creative And Authentic To

Our Core

We Grow Fresh Talent And

Move Fashion Forward

Fashion Thrives On

Individual Style

DRIVE GLOBAL STUDENT AWARENESS, ENGAGEMENT AND ACQUISITION

Bravery Is In Our Blood

Creative And Authentic To Our

Core

We Grow Fresh Talent And MoveFashion Forward

Fashion Thrives On Individual Style

Redefining Success Brave New World Blurring Scenes Experience

Seekers

ASOS

STUDENTS

OVERVIEW

OUR MISSION

THE BRIEF

CREATIVE MISSION

CREATE A PLATFORM THAT EMPOWERS AND ENABLES STUDENTS TO EXPRESS THEMSELVES AND MAKE IT ON THEIR

OWN TERMS!

EXECUTIONAL MISSION

BUILD A GLOBALLY SCALABLE BRAND CAMPAIGN THAT CONVERTS TO AUDIENCE

ACQUISITION AND EXISTS SEAMLESSLY ACROSS BOTH PHYSICAL & DIGITAL

MAKE YOUR OWN

UPLOAD YOUR DESIGN

10 ARTIST DESIGNS

PHASE ONE

MARTINA MARTIAN PAUL PAETZEL ROBIN EISENBERG LUCAS BEAUFORT MARCUS OAKLEY

RACHEL PECK KLARIM KOPF KRISTEN LIU WONG SAMUEL ECKERT DOMINIC KESTERTON

BLANK CANVAS AMBASSADORS

THE MAKERS

SophieMahmud

AlejandroLópez Ramos

Amelie Chiquet

EmranAmin

? ?

82,203 votes 36,678 votes 15,085 votes 83,428 votes

“A fu l l hear t ed t hank you t o eve r yone invo l ved in t he B lank Canvas compe t i t i on ! The re sponse I

re ce i ved fo r my des ign has f e l t rea l l y empower ing and I have more conv i c t ion i n my

own ab i l i t i e s t han I have eve r had be fo re , i t has mean t a huge dea l t o myse l f and my fam i l y.”

- D a n N e w c o m b e( 2 n d p l a c e , U K B l a n k C a n v a s C o m p e t i t i o n )

WHAT IT MEANT FOR ASOS

Over 22kbags

designed

Over 780kVotes

178% of targeted sign

ups

Moving Brand Metrics

High Conversion to

Shoppers

WHAT DID WE DISCOVER?

Students are tight knit

Student Brand Managers

present a major opportunity

This audience are SUPER ambitious

Students will queue to express