Aso (App Store Optimization) Guide

The ASO Guide

Wilson Peng@artofwarbiz

“App store optimization (ASO) is the process of improving the visibility of a mobile app in the app store”

Why App Store Optimization?

According to Forrester, 63% of apps are discovered through app store searches.

“If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest

discovery channel available to your app.” - Kissmetrics

What To Focus On For A Better ASO?

ASOKEYWORDSREVIEWS

Title

Icons

Descriptions

screenshots!

Keywords

• Extremely Important

• Search For Keywords That Rank High

• Include keyword in Title for better ASO

• Monitor Competitor’s keywords

• Don’t use long keywords

Keyword Research Tool

Make your life easier by using tools to do keyword research!

Mobile Action’s Free ASO Keyword Research Tool

Analyze the data!!

Check Competitor’s Keywords

Titles

• Include Keyword in Title

• Keep it short (you don’t want it to get chopped)

• Be creative for branding purposes

Reviews

• Encourage Loyal Users To Write Reviews

• Push Notification For Reviews

• Good review = higher retention rate

• Update frequently and fix bugs

Screenshots

• One of the first things people look at

• Make sure it’s clear and describes your app

• Show the main functions of the app

• Localize Screenshots

• Add explainers to screenshots

Use explainers in your screenshots!

Icons

• Use Icons That Represent Your Brand

• Keep it simple

• Don’t use words

• 1024 x 1024

• Add Borders (get creative)

Flat icons!!

Descriptions

• Come up with a strong copy

• Include social proof

• Localize description

• Dont use more than 99 characters(it gets chopped!)

• Use powerful keywords

• First line is most crucial

Updates

• Constant Update Increases Retention

• Keeps users happy and loyal

• Encourages better review

• Encourages referrals

• Fix bugs

• Increases security

Big startups are always updating their app for bug fixes!

Thanks for viewing! :)

@artofwarbizwilsonpeng.com

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