MEDIA SOCIAL ASIA PACIFIC ASIA PACIFIC Statistics The social media landscape is constantly on the move. The meteoric rise of networks is unabated and their importance in the business arena continues to evolve. For fans of facts and figures, here are some freshly baked numbers to illustrate the growth of social media adoption in the Asia-Pacific region and the impact this is making on businesses and ecommerce. Asia-Pacific Social Media Stats to Blow Your Mind SOCIAL MEDIA AND MOBILE USE - ASIA PACIFIC 969,583,240 social media users PENETRA TION 2 5% PENETRA TI ON 8 6 % 3,347,580,701 active mobile subscriptions ON SOCIAL MEDIA CHANNELS TIME SPENT Average number of hours per day spent by internet users on the internet Average number of hours per day spent on social media by social media users 0 1 2 3 4 5 6 7 8 HOURS COUNTRY Access via desktop/laptop Access via mobile device H O N G K O NG A U S TR A L I A S I N G A P OR E PH I L I PP I N E S J A PA N S O U T H K O R E A CH INA 3.5 4.5 5.3 6.2 3.5 3.5 4.5 2.1 1.7 2.0 2.8 1.0 1.6 1.9 0 1 2 3 4 5 6 HOURS COUNTRY H O N G K O NG A U S TR A L I A S I N G A P OR E PH I L I PP I N E S J A PA N S O U T H K O R E A CH INA 2.0 2.1 2.2 4.0 0.8 1.0 1.5 FACEBOOK COUNTRY STATISTICS 0 5 10 15 20 25 30 35 40 HONGKONG AUSTRALIA SINGAPORE PHILIPPINES JAPAN SOUTH KOREA NUMBER OF USERS (million) COUNTRY TOP 5 TOP 5 Social Media Networks: Asia-Pacific (2014 CONTENT MATTERS: THE IMPACT OF BRAND STORYTELLING ONLINE) 1 2 3 4 5 Facebook Twitter WeChat Line Linkedin INTERACTING WITH BRANDS on Social Media INTERACTING WITH BRANDS on Social Media Waggener Edstrom Communications (WE) surveyed 2,200 consumers in 10 countries across the Asia-Pacific region to assess the impact of brand storytelling online. The countries included Australia, China, Hong Kong and India. Respondents were asked questions related to how they interact with brands across a number of sectors. The survey found that across all markets and business sectors consumers who are regularly exposed to branded content through social media spend more money on products and services than those who aren’t. Across all markets, young people were 22% more likely to follow their favourite brands on social media and 20% were more likely to share information about products and services within their social media networks. Young people were also 7% more likely to click on an advertisement or read an advertorial from a brand. 97% of respondents in Vietnam said they follow brands online. 89% of respondents in China said they actively follow brands online. 44% of respondents in Australia said they follow brands on social media. 36% of respondents in Japan said they follow brands on social media. Ecommerce Market in 2014 consumers in Asia-Pacific will spend more money online than in America according to eMarketer. in 2013 revenue from online sales in china was between second only to USA. McKinsey forecast China's ecommerce market could reach by 2020. $650 billion $190 billion $210 billion and Online sales are expected to reach $525 billion in Asia this year overtaking those in the USA. More than $150 billion worth of merchandise is exchanged on Alibaba each year, more than Amazon and eBay combined. 2.5 billion of the world’s 4.3 billion mobile phone this year be in Asia-Pacific. More than $150 billion worth of merchandise is exchanged on Alibaba each year, more than Amazon and eBay combined. 2.5 4.3 $ $ SOURCES 2014 Asia-Pacific Digital Overview Top-on-Social 2014 Content Matters: The Impact of Brand Storytelling Online Adding Social to the Sales Basket www.mavsocial.com www.mavsocial.com http://www.facebook.com/mavsocial https://twitter.com/Mav_Social