Ascend Y 100.PDF

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential

HUAWEI Ascend Y 100 Android Smart Phone Presentation

Entry Android Experience

Project Name: Landfire Now we use: Product Name: Huawei Ascend Y 100 Model: Huawei U8185

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Outline

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Target Consumers

Product Highlights

Competition Analysis

Start a smart life

Students

Target Consumers

Price sensitive, but eager to have smart phone experience

25-35 years old, with limited incomes

Target market segment: Entry android experience

Market chance:

Entry android smart phone experience.

Stress on compact ID design, rich apps and user experience.

Market plan

Aggressive marketing to assist operators to increase new subscribers, meanwhile to kill feature

phones of 2.8” and 3.2” with fake smart functions in open markets.

Outline

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Target Consumers

Product Highlights

Competition Analysis

Compact design

Rich Apps

Good User Experience

SNS

Appeals of Highlights: Compact, Rich Apps, User Experience

放置若干张小图，搭配关键词

说明设计特色

斜置大图，角度须一致，底下PS

淡阴影

Simple Sleek Streamline

ID Story: Streamline Young Phone, Ascend Y 100

2.8” Touch Bar Smart phone

Dull Black Milky white

Streamline Young Phone

10.9mm

mini

streamline

slim

Streamline Slim Design

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106x56x10.9mm 2.8” Android Smart Phones Thickness comparison

Ascend Y 100

Easy Surfing

Enjoy music

Simple Sharing

Smart Music Gear with Rich Apps

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Magic Fancy on/off animation, Unlock interface, Preload multiple wallpapers.

Playful Moving whether&clock shows real, Dynamic music playing.

Personal Apps portfolio, Rich widget and DIY desktop contribute personal style space.

Smart All backup, Wifi manager and Cloud service, Smart traffic monitor, Power save mode.

Convenient Shortcut switch directly to apps, Quick switch frequent functions,File manager, DLNA, Multi-task manager.

Social Social networking, Facebook&Twitter's contacts, SMS and file manager.

Sharing Online album, Share once snap, Mobile storage.

Magic Playful

Social Smart

Smart Dialing

All Backup Time & Temperature

Streams

Huawei Hap lite loaded

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Good User Experience

2) Chipset MSM7225A 800mHz, faster processing speed than other vendors in 2.8” segment. 3) 5 seconds to boot.

1) Premium Touch Panels (TP) deliver good Android experience.

Qualcomm MSM7225A

4) HAP lite enriches your gear.

Outline

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Target Consumers

Product Highlights

Competition Analysis

Display 2.8'' 320x240 capacitive

U8185-1 900/2100

U8185-5 850/1900

U8185-7 850/2100

Size & Weight 106x56x10.9mm,100g with battery

Chipset MSM7225A, 800mHz

OS Android 2.3 Gingerbread

Camera 3.2mp (2.0mp hardware)

VT Camera no

3G Data HSDPA 7.2Mbps

WLAN Wifi Router

Bluetooth yes

GPS yes

Sensor Accelerometer

Memory 512MB ROM + 256MB RAM

Interface Micro USB, 3.5mm earphone jack

Battery 1050mAh,

Standby time 300h, Talking time 300minutes

Other key Features Loud Speaker

Regional Features(if any)

NFC(Optional, European Standard)

Ascend Y 100 Specifications

Android 2.3

Gingerbread 3.2MP FF(2.0 hardware)

Video Record/Replay

HSDPA 7.2Mbps

Wi-Fi b/g/n & hot spot

2.8’’ TFT

QVGA 320X240

Slim 10.9mm

Marketing Sample Jan, 2012

Testing Sample Feb 2012

Commercial Availability Apr,2012

Stereo loud speaker

CPU

Qualcomm 800MHz

Ascend Y 100 – Brief Specs

Accessories for Ascend Y 100

Standard Accessories No. Item Quantity Remarks

1 Handset 1

2 Battery 1

3 Charger 1

4 Micro USB cable 1

5 User Manual 1

6 Gift box 1

Optional Accessories No. Item Quantity Remarks

1 MicroSD card 1

2 3.5mm Earphone 1

Model Huawei Ascend Y 100 Samsung Galaxy Y Samsung Galaxy mini ZTE Racer II Alcatel OT918

ID ~FOB $85 ~FOB $100 ~FOB $65 ~FOB $80

OS Android 2.3 Android 2.3 Android 2.2 Android 2.2 Android 2.3

CPU MSM7225A

800mHz Broadcom 832mHz

MSM7227 600mHz

Broadcom BCM 2157 500mHz

MTK MT6573 650mHz

LCD 2.8”(240x320) 3.0”(320x240) 3.14”(320*240) 2.8”(240x320) 3.2”(320*480)

RAM+ROM 256M+512M

100MB 160M 163M 256M+512M 256M+512M

Camera 3.2mp(2mp hardware) 2.0mp 2.0mp 2mp 3.2mp

Battery 1050mAh 1200mAh 1200mAh 1100mAh 1300mAh

Size L*W*T

106*56*10.9mm 104*58*11.5mm 110*60*12mm 104 x 55.4 x 13.5mm 112 x 58.6 x 12.1mm

Weight(g) ~100 ~97 108.8 100 123

others Wifi/BT/FM Wifi/BT/earphone/F

M Wifi/BT/earphone/FM Wifi/BT/FM Wifi/BT/earphone/FM

Competition Comparison - 2.8 Touch Smart phone

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Thank You!