Arun Venugopal Roll No. 093851

8/4/2019 Arun Venugopal Roll No. 093851

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Le MeridienNEW DELHI

STRATEGIC MANAGEMENTPRESENTATION

ANKUSH TANWARDIVAL QAZISUMIT PRADEEP3ND YEAR5RD SEMESTER


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CONTENTS INTRODUCTION

STARWOOD BRAND HOTEL PROFILE

SWOT ANALYSIS QUESTIONS


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STARWOOD HOTELSAND RESORTS

Le Meridien Hotel Groupcomes under the StarwoodHotels and Resorts.

Headquartered in New York.One of the Worlds Largest

Hotel Companies.

Manages Hotels, Resorts,Spas, Residences andVacation Ownership HotelsUnder its Nine Brands.


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Le MERIDIEN , New

Delhi


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HOTEL PROFILEFranchise Hotel under the Ownership ofCJINTERNATIONAL HOTELS LTD.

5 star Deluxe Hotel.Consist of 358 Rooms.Total of 20 Floors, Atrium Lobby and Glass

Capsule Elevators.

The Chairperson and Managing Director of hotelis Mrs. Harjit Kaur.


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Nearby Access:

Domestic Airport : 16kmInternational Airport : 18kmConnaught Place : 1kmNew Delhi Railway Station : 2km

- 358 Rooms include:82 Deluxe Rooms 56 Premium Rooms94 Superior Rooms 69 Le Royal Club

Rooms

16 Ivory suites 15 Satine Suites15 Velvette Suite 04 Maple Suites06 Luxury Suite 01 Presidential Suite


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The Suites measure from 63m to 225m and include

a living room and one or two bedrooms, a spaciousbathroom, a working area and sofa.Guestroom Amenities Include:- 42 Plasma TV, DVD, VCD, CD Player.

- Wi-Fi + High Speed Internet Access.- Individually Controlled Air Conditioning.- Hair Dryer.- In Room Safe.- Complimentary Daily Newspaper.- Coffee/Tea Making Facilities.- International Direct Dial Telephones.


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Other Hotel Services

Include:

- Outdoor Swimming Pool.

- Steam Bath- Sauna- Gym and Modern Spa

with Private TreatmentRooms.- Beauty Parlor


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FOOD AND BEVERAGESERVICE

The One

- All Day Dining.- Coffee Shop.- Open 24hrs.


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MONSOON

- Indian Fine DiningRestaurant.- Open from 12:30 hrs.

15:30hrs.; 19:30hrs. 23:00 hrs.

Private Dining Area andWine Sampling Roomalso Present


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Le Belvedere:

- Rooftop NightclubRestaurant.- Chinese specialty

Restaurant.

- Open from 12:30pm-03pm ; 07:30pm-01am

Henris Bar:

- Located Adjacent to LeBelvedere- Service of Cocktails and

Snacks.

- Open from 11am-12am.


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BANQUETS/MEETINGS

- Sovereign 1- Sovereign 2- Desire

- Inspire- Allure- 2010-

2020- 2000-- Room Service


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NEROPrimary Bar of the Hotel.Service of Alcoholic

Beverages, Cocktailsand Snacks.Open from 11am-01am.


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CAF E CHOCOLARTCaf cum Dessert Shop.Located on the Lobby

Level.Open from 08:00am

12:00am.


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SWOT ANALYSIS

LE MERIDIEN


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STRENGTHSStarwood Brand Image.Located in the heart of the City Connaught

Place.Having the Highest Room Occupancy in India.One of the Highest Banquet Sales in Delhi.Atrium Lobby.


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WEAKNESSFranchisee Hotel.No Nightclub/Disco.No Proper Induction Process for Trainees.Le Belvedere Expected Return on

Investment Not Coming.No French Taste or French Influence.


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OPPORTUNITIESImprovement of Human Resources.Fitness Center to be Improved into World

Class Standard.Opening Up a New Discotheque/Nightclub.Marketing Programme of all Restaurants in

Hotel.


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THREATSFierce Competition from Nearby Hotels.


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Arun Venugopal Roll No. 093851

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